Patients are customers - but they do not feel treated like that by their payor/providers. “Consumers are placing a higher priority on their wellness while expressing continued frustration with the healthcare system” - McKinsey (March 2023) Healthcare is ripe for disruption. A Major U.S. Payor teamed up with McClennan Group to build health insurance of the future - featuring truly empathetic communications with less human bias. Our proprietary technology MyGoodLife.ai is a new way for marketers to drive engagement through hyper-personalization. Using an advanced whole-person lens (5-minute intake about Goals, Passions, Impact, and Values) McClennan Group's engagement strategy empowers marketers to connect with consumers on a deeper level, influencing their decisions and fostering lasting brand affinity. Learn more about how we helped drive customer engagement (rather than patient engagement) & closed gaps in care through highly targeted messaging https://mygoodlife.ai + 100,000 Medicare Advantage users + 26% increased breast cancer screenings + 45% increased statin use in persons with diabetes + 9.53% increased annual wellness visits #healthequity #healthcareinnovation #bias #humancentereddesign
McClennan Group
Business Consulting and Services
NEW YORK, NY 97 followers
Creators of MyGoodLife.ai a stealth start up founded by McClennan Group a digital innovation agency founded in 2010.
About us
http://mygoodlife.ai The story of MyGoodLife (MGL) begins with the McClennan Group (McCG), a digital innovation agency dedicated to helping clients better understand their customers' needs and desires, guiding them throughout the process of creating digital products. Throughout our journey, we have collaborated with major corporations such as Humana, Blue Cross Blue Shield/CareFirst, Holiday Retirement, Black Health/Gilead, IBM, Vanguard, among others. We have solidified our reputation as experts in human-centered design. However, our passion for healthcare innovation remains steadfast. Leveraging our consulting experience and burgeoning healthcare expertise, we gave birth to MyGoodLife.ai. MyGoodLife creates healthcare journeys that build an emotional connection with end users. We focus on knowing the user, understanding their needs and relating back to healthy lifestyle decision making + MyGoodLife.ai - We use generative AI to create highly targeted and compliant messaging that drives patient engagement. By establishing non-clinical data points on the end user, we engage them with hyper-targeted communications that drive real outcomes. In our 3 year pilot with a Top 5 Healthcare Payor, we proved that gaps in care could be closed through highly targeted messaging (average 9.4% gap closure over 9+ measures) compared to customers who opted out of MyGoodLife messaging. + 100,000 Medicare Advantage users + 26% increased breast cancer screenings + 45% increased statin use in persons with diabetes + 9.53% increased annual wellness visits
- Website
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http://mcclennangroup.com
External link for McClennan Group
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- NEW YORK, NY
- Type
- Partnership
- Founded
- 2010
- Specialties
- digital products, agile product development, business strategy, digital marketing, artificial intelligence, healthcare, financial services, and health insurance
Locations
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Primary
Get directions
109 WEST 118 STREET
NEW YORK, NY 10026, US
Employees at McClennan Group
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Andy Sung
Co-Founder at &Kind; Product and Business Strategy at McClennan Group; R/GA alum. Helping businesses evolve their brand experience.
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Jeannette McClennan
CEO of MyGoodLife.ai (created by McCG) - We create healthcare journeys that emotional connect with with people's lives. McCG is a NYC reinvention…
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Harold Bolling
WE CREATE RESULTS - Partnerships at McClennan Group, where innovation, personalization & engagement using AI is at the core of our work. We focus on…
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Darius Zagrean
Technologist
Updates
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We at McCG are excited about the potential of our latest venture, MyGoodLife.ai - it’s going to humanize patient engagement. This week Chalisa Prarasri is joining our team, bringing 10 years of machine learning, data science, and neurobiology to the table.
CEO & Co-Founder @ Decipher Something, Inc ("pocket profbot" coming soon). Ex-Opter "The New Must-Have in Wearable Tech" - Forbes. Neuroscientist from UCLA Keck Neurophysics. Speaker & Advisor.
I’m happy to share that I’m starting a new position as consultant at McClennan Group! One of the most exciting projects I've been working on with the McCG team has been MyGoodLife.ai - coming soon ;) 🚀 MyGoodLife is about to change the face of healthcare as we know it, with hyper-personalized experiences that are HIPAA compliant, AI-generated (Eisengard AI private LLM by ex-Cornell faculty), and (importantly) ~fun~. #hint 1) In MyGoodLife's 3-year pilot with 100,000 Group Medicare Advantage members, we closed gaps in care over 9+ metrics such as cancer screenings (20%+), statin use (45%), and annual wellness visits (9.5%). 2) We're bootstrapped with over $3.5M revenue to date. 3) We use 101MM datapoints to learn about the "whole person", with emphasis on novel non-clinical datapoints gathered in under 5 mins.
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