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How perseverance, compassion, and personal branding helped Karla Mora build Girls On Campus to over 38K followers helping college-bound students across the US ⬇ Moving to California from Mexico, Karla faced the challenge of improving her English while navigating the college application process. Through hard work and determination, she improved her English and began to understand the complexities of college admissions. Recognizing the struggles her peers faced, Karla decided she wanted to help. Her first attempt to “figure out how" failed. After a year of reflection, she gave it another shot—and now she’s thriving. Girls on Campus is helping countless female students through mentorship, scholarship info, and social media content. Her mission is to “empower bright and ambitious young women by offering guidance and support through every stage of their college journey.” 👏 👏 👏 👏 👏👏👏👏👏 In addition to hard work and resilience, what does Karla attribute to her success? Personal branding. Per Karla, creating a personal brand is essential for laying the foundations for your career. You can start by: ➡Setting up a LinkedIn account and sharing your journey ➡Sharing posts about your interests, clubs, internships, and career goals ➡Interacting with recruiters at companies you’re interested in … And when those recruiters check your profile, they’ll see your passion for your chosen field. Karla also suggests self-directed learning outside of school. It broadens your knowledge and employability by showing employers you are proactive and dedicated to your career. While it can be “scary,” putting yourself out there gets easier and is key for your career. So share your experiences, insights, and milestones. And do it for yourself, not the # of likes. You never know who will come across your post or what opportunities and connections you’ll attract. —>PathSpark