Media FRENZY Global

Sure, anyone can send a press release, but are you building real connections with journalists who can amplify your story? If you want your brand’s narrative to be front-page-worthy and framed just right, then having a partner who can master the art of media relations is the key to your success. Want the full scoop on how to build these crucial connections? Check out the latest blog from our Senior PR Account Exec, Cameron Noble, for all the deets! #PRStrategy #MediaRelations #BrandStorytelling

Ever wondered how some brands just "get it" and connect with their audience on a deeper level? It’s not just about what they sell—it's the story they tell. Crafting a compelling brand narrative is more than a marketing tactic; it creates a shared experience that resonates with your audience on an emotional level. Think about the brands that have made a lasting impact on you. They likely didn’t just sell a product; they invited you into a story that felt relevant, authentic and meaningful. These brands understand that a powerful narrative can transform a customer into a community member, a transaction into a relationship. To truly connect, your brand's story needs to be more than just a tagline or a slogan. It should reflect your core values, address your audience's needs and articulate a vision of the world that they can believe in. It’s about finding that intersection where your brand’s mission aligns with your audience's aspirations. So, what’s your brand’s story? How are you making sure it’s not just heard but felt? The brands that "get it" are the ones that don’t just tell stories—they live them. And when you live your brand’s narrative, your audience doesn’t just notice—they become a part of it. #BrandNarrative #MarketingStrategy #StorytellingInMarketing

When a company’s messaging doesn’t authentically reflect its core values, the consequences can be severe—lost trust, damaged reputations, and even millions in revenue down the drain. Consumers are more savvy than ever; they can spot inconsistencies from a mile away. So before taking a stand, ensure your brand’s values truly align with the position you’re endorsing by developing a clear communication strategy that reflects who you really are. Check out Sarah's post for more insights on this topic as well as her full video on YouTube! #B2BBrilliance #BrandStrategy

The best results come when agencies and clients collaborate as one team. At FRENZY, we believe in moving beyond transactional relationships to foster genuine partnerships because we’ve seen firsthand how this approach unlocks truly powerful marketing results. There are a few key aspects to this approach that we always set out to accomplish with our clients. These include establishing clear expectations from the outset, aligning KPIs with the client’s business goals, and finally, maintaining open and continuous communication throughout the relationship. When this synergy is in place, it not only leads to more creative and impactful marketing campaigns but also ensures that clients feel confident and heard throughout the process. Building effective client partnerships requires effort and dedication, but the rewards are substantial. At FRENZY, we're committed to fostering an environment of mutual respect and trust, going beyond contractual obligations to achieve exceptional results. To learn more about the benefits of having a true agency partner, check out Elizabeth Williams's recent FRENZY blog! #ClientPartnership #BusinessGrowth #CreateAFRENZY

Truth.

Here’s the truth: B2B buyers are no different from B2C consumers. They crave authentic connections, memorable experiences and brands that aren't afraid to be bold. B2B brands often admire the bold creativity of B2C brands from afar – their ability to take risks, create emotional connections, and tell compelling stories is something B2B brands envy. But why is it that they often still choose to play it safe? Imagine a world where B2B brands took a stand and embraced creativity. What if they stopped seeing their audience as just businesses and started seeing them as people with emotions, aspirations and stories? At FRENZY, we want to help more B2B brands infuse their campaigns with the same passion and originality that we all admire in B2C campaigns – creating content that not only informs but inspires. #B2BMarketing #Creativity #Innovation #BrandStrategy #CreateAFRENZY

There’s a pivotal lesson for entrepreneurs and B2B brands in the wake of the CrowdStrike chaos: the power of empathy and ownership in crisis management. George Kurtz’s response to the incident, while technically sound, missed a crucial element – the human touch. In today’s social climate, where customers seek authenticity and connection, the absence of empathetic communication can significantly impact brand trust and loyalty. Contrast this with Ed Bastian of Delta Air Lines, who has consistently demonstrated a masterclass in empathetic communication during crises. His approach shows that addressing issues head-on, acknowledging customer concerns, and conveying genuine empathy can turn a potential PR disaster into an opportunity to reinforce brand values and build stronger customer relationships. As a business leader, it’s imperative to remember that your response in challenging times defines your brand’s legacy. Your PR team should be thinking about how they can apply these lessons to safeguard your brand’s reputation. Are they prepared to respond not just with facts, but with empathy and transparency? Dive deeper into this conversation in Sarah Tourville's latest #B2BBrilliance episode: https://bit.ly/4c1PCQr #CrisisManagement #Empathy #BrandReputation #CustomerExperience

Did you know it takes 18 to 24 touchpoints to convert a B2B buyer? Each interaction nudges the prospect closer to conversion. But not all touchpoints are created equal. PR, as earned media, holds a unique position in the B2B buyer’s journey. Articles in credible publications are penned by journalists, not brands, lending them an unmatched level of trust and authenticity. This distinction elevates PR beyond just a single touchpoint. In fact, each PR mention can (and should) be viewed as multiple marketing touchpoints due to its inherent credibility and reach. PR doesn't just increase visibility though, it influences decision-making. When prospects encounter your brand through earned media, they are engaging with trusted content, which significantly impacts their perception and trust in your brand. By blending PR insights into your broader marketing strategy, you are empowered with credibility that amplifies your content marketing efforts, supports lead generation and enhances your overall brand narrative. #B2BMarketing #PR #EarnedMedia #MarketingStrategy

Exciting News: FRENZY Welcomes Strategic Partner Suzanne Masino! We're thrilled to announce that Suzanne Masino, a visionary in culture and people management, is joining FRENZY as our newest strategic partner and board member! Suzanne brings over 20 years of expertise in recruitment and staffing, and she's a powerhouse advocate for transparent workplace communication and a balanced work-life culture. As the former President and Founder of Staffing Innovations and Co-founder of Matchwell, Suzanne's leadership has been transformative, and now, she's ready to amplify our commitment to our most vital asset – our people. With Suzanne on board, we're poised for even greater success, nurturing a vibrant and empowering agency culture. Stay tuned as we continue to drive growth and create a global frenzy for innovative and disruptive brands! Check out the full release below to learn more about our journey and how we're making waves in the industry. #Leadership #Innovation #PeopleFirst #BusinessGrowth

PR tech is catching up with MarTech. For years, marketing has been embracing new ideas in technology with open arms. This enthusiasm is partly because the impact of these innovations is quantifiable. It's a world where control and measurement go hand in hand. Contrast this with PR, where your message gains authenticity and credibility when it is earned by you and owned by others. This process inherently lacks the direct measurability that marketing enjoys. In past years, there's been no real metric to gauge the reach and impact of PR efforts accurately – but the PR tech stack is gaining ground with tools like Muckrach and others. As we step into a future where these two worlds increasingly intertwine, the question remains: How do we harness technology to bridge the gap between the measurable and the immeasurable? #PRtech #MarTech #Innovation #Measurement