Sure, anyone can send a press release, but are you building real connections with journalists who can amplify your story? If you want your brand’s narrative to be front-page-worthy and framed just right, then having a partner who can master the art of media relations is the key to your success. Want the full scoop on how to build these crucial connections? Check out the latest blog from our Senior PR Account Exec, Cameron Noble, for all the deets! #PRStrategy #MediaRelations #BrandStorytelling
About us
How do you make yourself known in an overcrowded world of brands? You need to create a FRENZY. A FRENZY makes people look, listen and learn. It draws crowds by creating moments and momentum through message and media. We're FRENZY.
- Website
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http://www.mediafrenzyglobal.com
External link for Media FRENZY Global
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Atlanta, Georgia
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Brand Strategy, Creative Campaigns, Omni-channel Media, Digital Marketing, Public Relations, Paid Media, Earned Media, Social Media, and Content Creation
Locations
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Primary
309 E Paces Ferry Rd NE
Suite 400
Atlanta, Georgia 30305, US
Employees at Media FRENZY Global
Updates
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Ever wondered how some brands just "get it" and connect with their audience on a deeper level? It’s not just about what they sell—it's the story they tell. Crafting a compelling brand narrative is more than a marketing tactic; it creates a shared experience that resonates with your audience on an emotional level. Think about the brands that have made a lasting impact on you. They likely didn’t just sell a product; they invited you into a story that felt relevant, authentic and meaningful. These brands understand that a powerful narrative can transform a customer into a community member, a transaction into a relationship. To truly connect, your brand's story needs to be more than just a tagline or a slogan. It should reflect your core values, address your audience's needs and articulate a vision of the world that they can believe in. It’s about finding that intersection where your brand’s mission aligns with your audience's aspirations. So, what’s your brand’s story? How are you making sure it’s not just heard but felt? The brands that "get it" are the ones that don’t just tell stories—they live them. And when you live your brand’s narrative, your audience doesn’t just notice—they become a part of it. #BrandNarrative #MarketingStrategy #StorytellingInMarketing
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When a company’s messaging doesn’t authentically reflect its core values, the consequences can be severe—lost trust, damaged reputations, and even millions in revenue down the drain. Consumers are more savvy than ever; they can spot inconsistencies from a mile away. So before taking a stand, ensure your brand’s values truly align with the position you’re endorsing by developing a clear communication strategy that reflects who you really are. Check out Sarah's post for more insights on this topic as well as her full video on YouTube! #B2BBrilliance #BrandStrategy
CEO and Founder. Global Marketing & PR Professional. Agency Owner. B2B Tech Storyteller. Forbes Agency Council. Communications Board Chair of Entrepreneur Org. Podcast Host, AMA ATL Board, B2B Brilliance YouTuber.
🔹 Navigating Political Positioning in B2B Branding 🔹 In today's politically charged environment, brands are feeling the heat to disclose their political stances. Our latest episode of B2B Brilliance dives into this complex landscape, offering advice to help B2B brands stay true to their core values while keeping consumer trust intact. According to the 2024 Edelman Trust Barometer Report, a staggering 71% of consumers expect brands to spill the beans on their political stance when under pressure. This transparency can make or break buyer behavior and brand loyalty. Brands that share their political views can either strengthen their bond with consumers or end up in a right situation. We’ve seen examples of both outcomes. Salesforce is a prime example of consistency. They’ve baked climate change initiatives into their brand DNA, aligning their stakeholders with this core value. Their genuine stance helps them handle political pressure with aplomb. On the flip side, brands adopting political stances without genuine alignment are skating on thin ice. Inconsistent messaging can cost millions and damage reputations. At Media Frenzy Global, we learned the hard way when our social media content didn't reflect our company’s beliefs. So, what’s the game plan for B2B brands? First, perform a values audit. Make sure your brand’s core values align with any political stance you consider. If politics isn't your cup of tea, stick to what you’re brilliant at—like customer experience or stellar product development. Develop a clear communication strategy that reflects your brand’s authentic values. Ensure all team members are singing from the same hymn sheet. Navigating political stances in B2B branding requires a balance of authenticity and strategic communication. Stay true to your core values and focus on your strengths to maintain consumer trust and safeguard your brand's reputation. Please subscribe to B2B Brilliance for more insights on smart solutions and innovative strategies for B2B brands. https://lnkd.in/etV7ka9Q #B2BBrilliance #BrandStrategy #PoliticalClimate #Authenticity #MarketingInsights #MediaFrenzyGlobal https://lnkd.in/euW5dTQU
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The best results come when agencies and clients collaborate as one team. At FRENZY, we believe in moving beyond transactional relationships to foster genuine partnerships because we’ve seen firsthand how this approach unlocks truly powerful marketing results. There are a few key aspects to this approach that we always set out to accomplish with our clients. These include establishing clear expectations from the outset, aligning KPIs with the client’s business goals, and finally, maintaining open and continuous communication throughout the relationship. When this synergy is in place, it not only leads to more creative and impactful marketing campaigns but also ensures that clients feel confident and heard throughout the process. Building effective client partnerships requires effort and dedication, but the rewards are substantial. At FRENZY, we're committed to fostering an environment of mutual respect and trust, going beyond contractual obligations to achieve exceptional results. To learn more about the benefits of having a true agency partner, check out Elizabeth Williams's recent FRENZY blog! #ClientPartnership #BusinessGrowth #CreateAFRENZY
4 Reasons You Need an Agency Partner, Not a Vendor
https://mediafrenzyglobal.com
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Truth.
CEO and Founder. Global Marketing & PR Professional. Agency Owner. B2B Tech Storyteller. Forbes Agency Council. Communications Board Chair of Entrepreneur Org. Podcast Host, AMA ATL Board, B2B Brilliance YouTuber.
Prospect “We are seeking an agency to get national PR coverage, can you do this?” Me “Have you secured any PR coverage in the past?“ Prospect “No, but we have a good story announcing a new AI tool.” Me “We can try but it’s going to depend on the quality of the story.” Prospect “I’m only looking for agencies that can guarantee national media coverage.” Me “I suggest you buy advertising space. That’s a guarantee. PR is earned media for good reason.” Click.
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Here’s the truth: B2B buyers are no different from B2C consumers. They crave authentic connections, memorable experiences and brands that aren't afraid to be bold. B2B brands often admire the bold creativity of B2C brands from afar – their ability to take risks, create emotional connections, and tell compelling stories is something B2B brands envy. But why is it that they often still choose to play it safe? Imagine a world where B2B brands took a stand and embraced creativity. What if they stopped seeing their audience as just businesses and started seeing them as people with emotions, aspirations and stories? At FRENZY, we want to help more B2B brands infuse their campaigns with the same passion and originality that we all admire in B2C campaigns – creating content that not only informs but inspires. #B2BMarketing #Creativity #Innovation #BrandStrategy #CreateAFRENZY
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There’s a pivotal lesson for entrepreneurs and B2B brands in the wake of the CrowdStrike chaos: the power of empathy and ownership in crisis management. George Kurtz’s response to the incident, while technically sound, missed a crucial element – the human touch. In today’s social climate, where customers seek authenticity and connection, the absence of empathetic communication can significantly impact brand trust and loyalty. Contrast this with Ed Bastian of Delta Air Lines, who has consistently demonstrated a masterclass in empathetic communication during crises. His approach shows that addressing issues head-on, acknowledging customer concerns, and conveying genuine empathy can turn a potential PR disaster into an opportunity to reinforce brand values and build stronger customer relationships. As a business leader, it’s imperative to remember that your response in challenging times defines your brand’s legacy. Your PR team should be thinking about how they can apply these lessons to safeguard your brand’s reputation. Are they prepared to respond not just with facts, but with empathy and transparency? Dive deeper into this conversation in Sarah Tourville's latest #B2BBrilliance episode: https://bit.ly/4c1PCQr #CrisisManagement #Empathy #BrandReputation #CustomerExperience
Leadership Fails and Wins: Crisis Management Lessons from CrowdStrike and Delta Airlines
https://www.youtube.com/
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Did you know it takes 18 to 24 touchpoints to convert a B2B buyer? Each interaction nudges the prospect closer to conversion. But not all touchpoints are created equal. PR, as earned media, holds a unique position in the B2B buyer’s journey. Articles in credible publications are penned by journalists, not brands, lending them an unmatched level of trust and authenticity. This distinction elevates PR beyond just a single touchpoint. In fact, each PR mention can (and should) be viewed as multiple marketing touchpoints due to its inherent credibility and reach. PR doesn't just increase visibility though, it influences decision-making. When prospects encounter your brand through earned media, they are engaging with trusted content, which significantly impacts their perception and trust in your brand. By blending PR insights into your broader marketing strategy, you are empowered with credibility that amplifies your content marketing efforts, supports lead generation and enhances your overall brand narrative. #B2BMarketing #PR #EarnedMedia #MarketingStrategy
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Exciting News: FRENZY Welcomes Strategic Partner Suzanne Masino! We're thrilled to announce that Suzanne Masino, a visionary in culture and people management, is joining FRENZY as our newest strategic partner and board member! Suzanne brings over 20 years of expertise in recruitment and staffing, and she's a powerhouse advocate for transparent workplace communication and a balanced work-life culture. As the former President and Founder of Staffing Innovations and Co-founder of Matchwell, Suzanne's leadership has been transformative, and now, she's ready to amplify our commitment to our most vital asset – our people. With Suzanne on board, we're poised for even greater success, nurturing a vibrant and empowering agency culture. Stay tuned as we continue to drive growth and create a global frenzy for innovative and disruptive brands! Check out the full release below to learn more about our journey and how we're making waves in the industry. #Leadership #Innovation #PeopleFirst #BusinessGrowth
FRENZY Amplifies Commitment to People and Culture with the Addition of Strategic Partner Suzanne Masino
https://mediafrenzyglobal.com
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PR tech is catching up with MarTech. For years, marketing has been embracing new ideas in technology with open arms. This enthusiasm is partly because the impact of these innovations is quantifiable. It's a world where control and measurement go hand in hand. Contrast this with PR, where your message gains authenticity and credibility when it is earned by you and owned by others. This process inherently lacks the direct measurability that marketing enjoys. In past years, there's been no real metric to gauge the reach and impact of PR efforts accurately – but the PR tech stack is gaining ground with tools like Muckrach and others. As we step into a future where these two worlds increasingly intertwine, the question remains: How do we harness technology to bridge the gap between the measurable and the immeasurable? #PRtech #MarTech #Innovation #Measurement