Media FRENZY Global

Did you know it takes 18 to 24 touchpoints to convert a B2B buyer? Each interaction nudges the prospect closer to conversion. But not all touchpoints are created equal. PR, as earned media, holds a unique position in the B2B buyer’s journey. Articles in credible publications are penned by journalists, not brands, lending them an unmatched level of trust and authenticity. This distinction elevates PR beyond just a single touchpoint. In fact, each PR mention can (and should) be viewed as multiple marketing touchpoints due to its inherent credibility and reach. PR doesn't just increase visibility though, it influences decision-making. When prospects encounter your brand through earned media, they are engaging with trusted content, which significantly impacts their perception and trust in your brand. By blending PR insights into your broader marketing strategy, you are empowered with credibility that amplifies your content marketing efforts, supports lead generation and enhances your overall brand narrative. #B2BMarketing #PR #EarnedMedia #MarketingStrategy

Exciting News: FRENZY Welcomes Strategic Partner Suzanne Masino! We're thrilled to announce that Suzanne Masino, a visionary in culture and people management, is joining FRENZY as our newest strategic partner and board member! Suzanne brings over 20 years of expertise in recruitment and staffing, and she's a powerhouse advocate for transparent workplace communication and a balanced work-life culture. As the former President and Founder of Staffing Innovations and Co-founder of Matchwell, Suzanne's leadership has been transformative, and now, she's ready to amplify our commitment to our most vital asset – our people. With Suzanne on board, we're poised for even greater success, nurturing a vibrant and empowering agency culture. Stay tuned as we continue to drive growth and create a global frenzy for innovative and disruptive brands! Check out the full release below to learn more about our journey and how we're making waves in the industry. #Leadership #Innovation #PeopleFirst #BusinessGrowth

PR tech is catching up with MarTech. For years, marketing has been embracing new ideas in technology with open arms. This enthusiasm is partly because the impact of these innovations is quantifiable. It's a world where control and measurement go hand in hand. Contrast this with PR, where your message gains authenticity and credibility when it is earned by you and owned by others. This process inherently lacks the direct measurability that marketing enjoys. In past years, there's been no real metric to gauge the reach and impact of PR efforts accurately – but the PR tech stack is gaining ground with tools like Muckrach and others. As we step into a future where these two worlds increasingly intertwine, the question remains: How do we harness technology to bridge the gap between the measurable and the immeasurable? #PRtech #MarTech #Innovation #Measurement

Context is everything. PR has always been about telling stories, and doing it with compelling content – from pitches to interviews to bylines, our job is to create contagious content through thought leadership. But there is another piece to PR success: cultural context. Think about it – stories without the proper context don’t resonate. Telling your story within the right context to the right audience will lead to deeper connection and lasting impact. #CulturalContext #AuthenticStorytelling #PR #CreateAFrenzy

In many cases, agencies are seen as independent contractors—merely external executors of a client's vision. However, the most successful campaigns arise when agencies and clients form a unified team. By establishing clear expectations, aligning on goals and fostering open communication that extends beyond the immediate project, agencies can move into the role of a true strategic partner, not just a vendor. Collaboration isn't just about completing tasks; it's about building a partnership that drives innovation, creativity and mutual growth. #Marketing #Collaboration #Teamwork #ClientPartnership

The presence of senior talent within agencies is pivotal. It's safe to say that most marketing leaders understand the critical nature of having seasoned experts crafting your campaigns. But let's face it, in a 100-person agency, often only 4-6 individuals are the masterminds behind those truly effective campaigns. The rest? They're the activators – they're the vital cogs keeping the wheels turning, but not necessarily the ones plotting the course. Now imagine an environment where not just a few, but the entire team, immerses themselves in your brand's challenges. At FRENZY, we've adopted this ethos. When we say "we," we mean it. Our team doesn't just execute; we collectively brainstorm, challenge and dissect our clients' issues before we craft a single strategy, piece of content or creative. Why does this matter? Because when more senior minds engage with your brand's challenges, the depth of understanding and the quality of solutions exponentially grow.

We strive to inject beauty, humor and fun into everything we do – whether that be in our relationships with our clients or blatant output in the content we create. The pillars of your business may never actually see the light of day, but we wanted to share ours with you to provide a little more insight into who we are. The way your customers view your brand is incredibly important, but what you know to be true about your business and team is priceless. Creating brand values for your teams to know internally is crucial to valuing yourself from inside your organization. Let us know what your brand values are, and which you believe positively impact your teams the most! #BrandValues #BrandPillars #BeKnown

The latest episode of #TakingFlight gets turned on its head! Sarah is in the hot seat for this episode and the conversation is one you should not miss. Get to know more about our fearless founder and her journey melding her skills with her passion for communication. #CreateAFRENZY #BeKnown

Don’t be a Philistine. It’s far too easy to become narrow-minded during the brainstorming phase of the creative process, leading to an idea being squashed before it has time to be properly nurtured. When we're in the ideation phase at FRENZY, we push each other to keep it high-level. Don’t soften the core thought or back down for fear of being too edgy! These types of ideas are often the bold and out-of-the-box ones we’re on the hunt for – for ourselves and our clients. The next time you’re brainstorming or proposing a concept, don’t equivocate or shut down too quickly — leave room to let the idea be the idea. #CreativeLeadership #BoldIdeas #MarketingStrategy #EmbraceCreativity

Do you ever feel like all the tools you use on a daily basis are actually be slowing you down? We live in a world that is always embracing new technology, and most would argue that by doing this, you have the greatest potential to be more efficient. But there is a caveat: if your tech stack is too big, it can actually bog you down. We all experience app fatigue in some way just by being present in today’s environment, but when implemented properly, your tech stack can (and should) increase quality, foster collaborative creativity and free up your teams to focus on more strategic initiatives. #TechStack #Innovation #AppSprawl #AppFatigue