Thank you to everyone who joined us yesterday for our webinar The Mediaocean Current: 2024 H2 Advertising Research! Special thanks to Deborah Wahl, Karsten Weide, and Aaron Goldman for your insights. Watch the recording on-demand now. 📺 #MediaoceanReport #MediaoceanCurrent #AdTechWebinar https://loom.ly/BKdY9bU
Mediaocean
Software Development
New York, NY 46,880 followers
Powering the future of the advertising ecosystem
About us
Mediaocean is powering the future of the advertising ecosystem with technology solutions that empower brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized media spend managed through its software, Mediaocean uses AI and machine learning to control media investments and optimize business outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people to power campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments.
- Website
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http://www.mediaocean.com
External link for Mediaocean
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 1967
- Specialties
- Advertising Software
Locations
Employees at Mediaocean
Updates
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As we move deeper into 2024 and look towards 2025, the CPG advertising industry is in a state of transformation and optimism as technology continues to advance. 🚀 Check out all of our findings in the 2024 H2 CPG Market Report. #MediaoceanReport #CPG #FMCG #MarketingTrends https://loom.ly/qbljm2w
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Deep dive into the findings from our 2024 H2 Market Report with Street Fight, including a breakdown of the foreword by W Media Analyst, Karsten Weide. #MediaoceanReport #TechTrends https://loom.ly/ZLIcu4Q
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Join us TODAY at 12 pm ET for The Mediaocean Current: 2024 H2 Advertising Research Webinar! #MediaoceanReport #AdTechWebinar https://loom.ly/QrzhVl0
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"The Mediaocean 2024 H2 Market Report reveals transformative shifts in the advertising industry," shares MarTech Edge. Read their breakdown of our latest report to learn what's driving industry momentum. #MediaoceanReport #AdSpend #TechTrends https://loom.ly/vrmXnno
Mediaocean's 2024 H2 Market Report Reveals Top Trends in Advertising
martechedge.com
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Ad spending is holding strong in the automotive industry and CTV is the top consumer trend 🚗 📺 Check out insights in our H2 Automotive Market Report. #AutoIndustry #MediaoceanReport #AdSpend https://loom.ly/dd5TfJ0
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Join us this Wednesday to discuss advertising insights from our H2 Market Report with Karsten Weide and Deborah Wahl. Register now! 🔗 #MediaoceanReport #AdTechWebinar #MarketingWebinar #MarketingInsights https://loom.ly/2OKUgtE
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Take a look at insights from WARC into why CTV matters with data from our 2024 H2 Market Report. 📺 #MediaoceanReport #CTV #Streaming #TechTrends #AdSpend https://lnkd.in/guUUeAzm
Marketing & Advertising Curated News | WARC | The Feed
warc.com
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Chief Marketing Officer, Aaron Goldman, shared his key takeaways from our H2 Market Report in an article for NewDigitalAge, “To thrive in the final months of this year, advertisers must prioritise creative ad tech solutions that use AI and automation to meet consumers in the moment with relevant messaging and orchestrate consistent omnichannel experiences.” #MediaoceanReport #AdvertisingTrends #MarektingInsights https://loom.ly/ydIhR6c
Mediaocean research points to performance media surge in H2 2024 - New Digital Age
https://newdigitalage.co
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Advertisers are set to maintain/boost their budgets, according to our latest findings. Connected TV and streaming are the top priorities, capturing 56% of marketer focus. For a detailed look at future industry directions, see the full brief by Marketing Dive. #MediaoceanReport #TechTrends #AdTech #MarketingInsights https://loom.ly/52R8-6Y
Marketers’ ad spend to grow in H2 led by social media and display, report finds
marketingdive.com