OTM

🍑 This year's Fort Collins Peach Festival was a huge success! From the refreshing beverages to the savory dishes, the festival truly showcased the best of what Fort Collins has to offer. We're proud to be a sponsor and to have helped with the promotion of this peachy annual event – relive the day with us and check out some of the highlights! #MarketingAgency #AgencyLife #DigitalMarketing #Branding

Did you know? Personalizing your email campaigns can boost open rates by 26%, according to Experian. This statistic isn’t just a number—it’s proof that personalization drives results. This can include addressing the recipient by name in the subject line or greeting, tailoring the footer with appropriate calls to action, and providing event information relevant to their location. When you personalize, you’re speaking directly to your audience in a more authentic way, fostering trust and engagement. Ready to transform your email strategy? Contact us for a free consultation: https://bit.ly/3X8vAy9 #MarketingAgency #ContentMarketing #EmailMarketing #Personalization

Marketing is all about adaptability, and this client story is a perfect example: Six years ago, a car dealership owner called us for a website. We told him we weren’t a good fit—after all, we weren’t a certified agency of the car brand (if you know how co-op works, you know), and we were shifting away from full dev projects. But he was persistent, so we dove in. Over the years, as he opened a new RV business and even sold his car dealership, we navigated every twist and turn together. When it came time to move the RV store, we had to juggle marketing budgets and strategy like never before. And in the end? We launched the new RV dealership in June, celebrated in August, and were even rehired by the new management at his former car dealership. Check out https://bit.ly/3Z7zFW6 🇺🇸 to see some of our work, and here's an article about the ownership change (because we do PR, too): https://bit.ly/3Xp6P1V #MarketingAgency #PR #PublicRelations #ClientSuccess

As Colorado’s oldest privately-owned PEO, StaffScapes has always been about hands-on, personalized HR solutions. When they approached OTM in 2022 for a brand refresh and support launching an inbound marketing strategy, we saw an opportunity to align their identity with their modern approach while staying true to their human-focused roots. Through a complete logo and website overhaul, along with CRM implementation and a targeted inbound marketing plan, we were able to dramatically enhance their online presence. This strategic update led to a 73% increase in engaged website sessions, a 26% rise in form submissions, and a 70% increase in organic search traffic. Take a look at the full case study to see our full approach: https://bit.ly/3XpHs02 #MarketingAgency #CaseStudy #BrandStrategy #MarketingStrategy

Does your marketing team understand data models? With AI becoming increasingly integrated into marketing practices, having a solid grasp of data structures is more critical than ever. By mastering data models, marketers can enhance targeting, personalize content, and automate workflows to drive better results. Miles, our CEO, breaks down the importance of understanding data models for leveraging AI in his latest article – consider following him so you don't miss out on important tips and insights from the marketing world! #MarketingAgency #Leadership #AI #AIMarketing

StaffScapes, a leader in Human Resources for over 25 years, approached OTM for a brand refresh in 2022. Using The OTM Path to Growth®, we developed a strategy to highlight their strengths against online-only competitors and crafted a new brand identity. This included a logo update that respected their history and a fully redesigned website. The results have been outstanding: a 73% increase in engaged website sessions, a 26% increase in form submissions, and a 70% rise in organic search traffic. We’re excited to have helped StaffScapes strengthen their brand and continue their mission of putting the HUMAN back into Human Resources! Take a look at the case study for a full breakdown of our process: https://hubs.li/Q02H-jWw0 #Branding #WebsiteDevelopment #GraphicDesign #HR

Our approach at OTM is simple: strategy first. With The OTM Path to Growth®, we ensure every marketing effort is built on a solid foundation. From full-funnel marketing plans to new websites and complete brand development, we begin with a strategic framework tailored to bridge the gap between your business objectives and marketing strategy. Through collaborative exercises, we help you uncover a unique market position, develop impactful messaging, and create a detailed roadmap for growth. Each step builds on the previous, offering clarity and direction. Ready to see your business in a new light and achieve your goals? Get in touch: https://hubs.li/Q02H-b8Q0 #MarketingAgency #DigitalMarketing #MarketingStrategy

Did you know incorporating video into your social media strategy can significantly boost your engagement and conversion rates? According to G2, a variety of recent studies revealed that social media videos see 48% more views than other content, and with more than 8 billion videos viewed on Facebook daily, the impact is undeniable. YouTube, preferred by 88% of marketers, has users paying twice as much attention to content on mobile than on TV. Instagram also shows impressive results, with 90% of users following at least one business and 58% feeling more connected after watching stories. Don't underestimate the power of video to connect with your audience and enhance your marketing efforts! #MarketingAgency #VideoProduction #VideoMarketing #VideoStats

Our very own Miles, Founder and CEO, was recently featured on the Collective 54 podcast! In this episode, Miles dives deep into the transformation of OTM from a lifestyle firm to a thriving boutique business. Hear about the pivotal decisions, challenges faced, and the strategic moves that fueled our growth. Whether you're a freelancer or running a boutique firm, you'll find valuable insights and lessons in this episode – check it out and let us know what you think!

Many businesses don’t know their lifecycle stage, whether it’s the energetic Courtship, the bustling Go-Go, or the formative Adolescence, but knowing your stage is essential for strategic growth! In Prime, companies balance control and flexibility, consistently meeting customer needs while fostering innovation. Many organizations believe they're in Prime, when they may actually fall somewhere else in the lifecycle stage. Curious about where your business stands? Let’s chat about how the OTM team can guide you toward Prime: https://hubs.li/Q02H-krT0 #MarketingAgency#Lifecycle #Prime #ThePursuitOfPrime