Planning season is well underway for all of us – and biased as we are, we wanted to offer a few of our favorite reasons why you should include market research in your plan. These are just a few! Got another favorite reason? Comment below!
mindsight
Market Research
Broomfield, Colorado 854 followers
Helping Innovative Brands Build Better with Custom + Agile Consumer Research.
About us
We’re a consumer and brand research firm helping innovative brands build better. We embrace the science of data – but we’re in it for the joy of solving problems together. We ensure you get all the data points you need and provide the expertise to connect the dots. We have the total toolbox to fit all your needs: • Mindsight Dive: Custom, foundational research for deep understanding and a springboard for growth • Mindsight Dash: Agile solution for cost-efficient answers and rapid decision making—done for you Whether you need to size, identify, assess, or optimize, we can help get the answers you need to drive your business forward.
- Website
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http://www.mindsighters.com
External link for mindsight
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Broomfield, Colorado
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Market Research, Consumer Segmentation, Custom Panel Solutions, Market Segmentation, Qualitative Research, Quantitative Research, Consumer Insights, Concept Testing, Package Testing, Equity Tracking, and Due Diligence Research
Locations
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Primary
Get directions
11001 W 120th Ave
#200
Broomfield, Colorado 80021, US
Employees at mindsight
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Matt Pace
Entrepreneurial Customer Success and Sales Leader | Retail/CPG Insights | Restaurateur | #GirlDad
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Chris Salter (Founder at Music Brain Training Company)
Founder at Music Brain Training Company
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Kaitlyn Hutt
Managing Director, Partner Success at Mindsight
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Erin Krubeck
managing director | quantitative at mindsight
Updates
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As AI and modeling become bigger parts of how we do pretty much everything, George Box’s famous quote rings truer than ever. In market research and beyond, it’s not about creating the perfect model. It’s about using imperfect models to get a clearer picture of the world and to make smarter decisions. Despite their limitations, these models still yield powerful insights that help us drive meaningful impact. #marketresearch #AI #datadriven #insights
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YES!! Excited to connect with our partners -- old and new alike. See you there!
Newtopia Now is less than 2 weeks away! We’re always up for a gathering of those of us working with the natural foods industry — and all the better that the next one is in our very own Denver. This one-of-a-kind, first-run event is happening in a few weeks, and I (along with a few Mindsighters) am gonna be there. Would love, love to connect with you while we’re there. Shoot me a message or an email -- let’s catch up while we meander through what I'm sure will be many, many tasting booths. And as a shameless plug — we’ll be speaking at the Forum For Naturals Summit at Newtopia (August 25th, see below for the link to details!) about research we've done regarding the role of e-commerce subscriptions in CPG businesses. We're seriously excited to share our findings with you. Forum for Naturals Info: https://bit.ly/3SpW8JF Newtopia Now Info: https://lnkd.in/g3wQZjRG
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We're thrilled to be sponsoring the Forum For Naturals Summit at the Denver Downtown Westin on August 25th. As a part of that, we're super excited to share our insights in our presentation: "Subscribe and Save: The Rise of Subscription Models in CPG and What to Do About It" Join us for a special opportunity to hear our most recent research on how consumers are interacting with e-commerce subscriptions and how to capitalize on it. Let's just say...it'll be worth your while. See you there! Registration details here: https://bit.ly/3SpW8JF
🎉 Get Ready for the Forum for Naturals August Summit! 🎉 We are beyond excited 🤩 to invite you to the Forum for Naturals August Summit on Sunday, August 25th, at The Westin Denver Downtown. This is THE event you don't want to miss! 🎊 This Summit is your chance to connect, collaborate, and learn from the best in CPG marketing. 🛒 We have an incredible lineup of speakers who are ready to share their insights and expertise with you! 👉 VIEW OUR FULL PROGRAM HERE - https://bit.ly/3SpW8JF Meet Our Amazing Speakers: - Shawn Edwards, CEO of mindsight will share insights on The Rise of Subscription Models in CPG 📈 - Susan Frech, Chief Revenue Officer TINT (tintup.com) Learn from Sue's expertise in Community Powered Marketing - Lauren Start, VP of Marketing Rudi's Rocky Mountain Bakery 🍞 Discover Rudi's newfound success in their leap into frozen products - Hannah Robbins, CMO of In Good Hands, will provide insights on Building a Mission Based Brand from Scratch - AI specialists Chuck Aikens of Tymoo and Summer DuBois-Lenderman of Public Label will provide #AIprompting workshop to hone your skills. 👉 REGISTER NOW AND SECURE YOUR SPOT! https://bit.ly/3SpW8JF 🎟️ We can't wait to see you there! 🥳 #MarketingSummit #CPGMarketing #ProfessionalDevelopment #Networking #ForumForNaturals #Naturalfoods
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Service, not software 👏 We'll get you the expertise of custom research at the cost of DIY. Questions? Give us a shout. We'd love to show you what we can do. [email protected]
A couple of reasons why DIY research is not what it seems. We've had several clients come to us lately looking for solutions to problems in their DIY data. If you can't trust your data, you can't make important business decisions. And if you're using a DIY platform...odds are, you can't trust your data. Not that every DIY platform is bad. While some definitely have sample quality issues (that’s another story for another time), that's not always the case. But if you don't know what you're doing with that software, you can make some very costly mistakes. I think we’d all rather not make costly mistakes. Let’s make good, informed decisions using clear and actionable data — with expert service, not software.
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We're hiring! We're on the hunt for a new insight manager to join the #nerdherd, preferably located in Denver, LA, or Phoenix. We're pretty stoked about bringing on some new talent, so if you've got any friends, family, or connections that like consumer research and having a good time, send 'em our way!
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All businesses start small. And our very favorite part about what we do is seeing our partners start small and then watching them grow into some seriously massive companies (and in many cases, massive acquisition targets 👀 ). A little research can go a long way in scaling a business. We're just happy to be along for the ride. #marketresearch #cpg #betterforyou
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If your research reports don't have those letters, you'll want to be careful about making decisions with that data. Stat testing adds validity to your research and confidence to your decisions. Little letters = a lot of confidence. Questions about stat testing? Give us a shout!
Stat testing is vital to the field of market research. It's what gives research its validity – and yet it can often be misunderstood by clients and researchers alike. Have any questions about statistical testing or statistical significance? Give us a shout!
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Good data > bad data. That much might be obvious...but the trick is spotting it!👏👏👏
Ever wonder whether your data is really, truly accurate? All too often, data quality (or more precisely, the lack thereof) can muddle the accuracy of your insights. The tragedy here is that bad data is preventable. And in most cases, it's as simple as keeping your eyes out for obvious signs. Just for fun, I pulled together a few of our favorite quick tips for ensuring data quality. These are just some simple practices – but you'd be surprised by how often these are overlooked. Make sure your research providers are controlling for data quality...after all, who wants to make big decisions with bad data? (No one. No one wants to make ANY decisions with bad data.)
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