In our first episode of "The MINT Minute" - our newsletter on Advertising, AI and Automation - we are looking at the transformation of advertising teams from MAD MEN to AI enabled experts, exploring the human element in our technology-driven industry, discussing client-agency relationships, taking a deeper look at the importance of governance and finally arriving at the Time Square. Subscribe now to stay on top of the latest trends in the advertising industry. #newsletter #advertising #ai #automation #marketing
MINT
Software Development
New York, NY 31,755 followers
Creators of the first Advertising Resource Management (ARM) Solution.
About us
MINT is the global leader in Advertising Resource Management (ARM) Software as a Service (SaaS), which operates from its HQ in New York and its offices in Milan, London, Paris, Berlin, and São Paulo. Global brands like Mastercard, Coca-Cola, Stellantis, and P&G trust MINT to manage their advertising campaigns more efficiently. With a record 500+ platform integrations, MINT solution provides a single source of media truth while streamlining advertising operations across the enterprise. Built with unprecedented governance as its primary goal, it leverages automation for higher efficiency, while AI enables better decision making. For more information or to set up a demonstration of ARM, visit www.mint.ai
- Website
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https://www.mint.ai/
External link for MINT
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Digital Marketing, Media Planning, Marketing Orchestration, Customer Data Platform, Analytics, Marketing Automation, Advertising Automation, Advertising AI, Machine Learning, AdTech, MarTech, MadTech, Artificial Intelligence, Omnichannel, Digital Advertising, SaaS, CarbonFree, and Advertising Resource Management
Locations
Employees at MINT
Updates
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Only 5% of clients and 10% of agencies have a corporate-backed definition of partnership value, according to recent researches. In our latest blog post, we dive into the evolving landscape of client-agency relationships: whether you're an agency professional or a brand marketer, our article offers valuable insights to help you build stronger, more productive partnerships shifting the focus from costs to long term value. Discover more here: https://lnkd.in/eppWDkp2 #ARM #AI #Automation #DigitalAdvertising
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Our CTO Matthew Greenhouse will be speaking at the Digital Marketing World Forum in Times Square, New York! 🎤 He will be joined by Barbara Puszkiewicz-Cimino from SL Green Realty Corp. and Raghu Vasu from U.S. Bank to explore AI-driven transformation in advertising and share strategies for smarter marketing and improved performance. 📅 When: September 26-27, 2024 📍 Where: Marriott Marquis, Times Square, NY 💡 Topic: AI-driven transformation in advertising Don't forget to use the code "MINT30" for an exclusive discount → https://lnkd.in/gffnzhg #ARM #AI #Automation #DigitalAdvertising DMWF
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In a #marketing landscape that is evolving faster than ever before, it has become key for marketing organizations to get as much insight into and control of their programs as possible to increase efficiency and make smarter investments. In this new piece for Marketing Procurement iQ, we take a deeper look into how #ARM (Advertising Resource Management) is supporting companies who are bringing more parts of the media buying process in-house in managing the process, using automation to reduce manual workload and infusing their data with #AI to create actionable insights.
Christoph Kruse, marketing director at MINT writes in this very informative article for Marketing Procurement iQ, that as more media moves in-house, procurement professionals must develop and implement a cohesive media procurement strategy that aligns with the company’s overall marketing goals. At the heart of this should be an ARM platform that reduces complexity. Christoph goes on to explain that emerging technologies such as Generative AI and other types of Artificial Intelligence such as Large Language Models (LLM) and Machine Learning (ML) offer marketers the potential to boost efficiency and drive results, but come with a steep learning curve. All this is happening against a backdrop of an already highly complex landscape, which is becoming ever more fragmented by the growing number of channels, platforms, and intermediaries involved. Not only is there a need to reduce this complexity and increase efficiency, but they still need to deliver great campaigns. In order to support them, marketing procurement professionals need to carefully consider the different operating models and how they affect their overall strategy both in terms of advertising efficiency as well as governance and operational efficacy. As more and more brands are considering the in-house model versus using media agencies, having access to data to analyse and compare is of critical importance. Well worth a read. Linda Cureton #martech https://lnkd.in/ejj-_XpF
How ARM platforms use AI and automation to revolutionise advertising activities
https://www.mxpiq.com
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Agility: The Secret Weapon of Modern Ad Ops 🔍 In today's fast-paced digital landscape, agility isn't just a buzzword—it's a necessity for advertising operations. But what does it really mean to be agile? 🔹 Rapid adaptation to market changes 🔹 Quick pivots based on real-time data 🔹 Flexible workflows that break down silos 🔹 Continuous improvement through testing and learning Watch the full episode of our MINT Eyes On series to know more → https://lnkd.in/dt9ZEs2M #EyesOn Engage Federico Salvitti Simone Freddi #ARM #AI #Automation #DigitalAdvertising
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🚀 Exciting news! MINT Academy just launched a comprehensive guide on measuring paid media success. In our latest blog post, we dive deep into: - The crucial differences between metrics and KPIs - Key financial, performance, customer, and brand KPIs for paid media management With digital channels now consuming 57% of paid media budgets, understanding these measures is more important than ever. Whether you're a CMO looking to justify your budget or a media professional optimizing campaigns, this guide offers valuable insights to drive your strategy forward. Ready to elevate your paid media game? Check out our blog for the full breakdown ➡️ https://lnkd.in/dR5MMK_r #ARM #AI #Automation #DigitalAdvertising
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🌟 Join us at the Digital Marketing World Forum in Times Square, New York! 🌟 We are excited to announce that we will be sponsoring at this year's DMWF North America. Don't miss the opportunity to explore the latest trends in digital marketing and AI innovation. 📅 Date: September 26-27, 2024 📍 Location: Marriott Marquis, Times Square, NY 💥 Exclusive Offer: Get 30% OFF your ticket with code "MINT30"! See you in the heart of New York City! 🚀 Register for your ticket today → https://lnkd.in/gffnzhg #ARM #AI #Automation #DigitalAdvertising
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#AI is reshaping #advertising governance, and it's an opportunity to evolve. It enhances our capabilities, automating routine tasks and allowing us to focus on strategy and creativity. Human expertise remains crucial. It's not about replacement, but augmentation. Is your agency adapting to this AI evolution? 👉 https://lnkd.in/dcy4f9YA #EyesOn Engage Salvatore Internullo Simone Freddi #ARM #Automation #DigitalAdvertising
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MINT reposted this
Happy Friday! We're coming at you with a Life in Digital episode from Cannes with MINT 💚 Tune in as our host Ed Steer is joined by Federico Salvitti to talk about all things AI and automation: 🤖 What’s next for generative AI in the digital industry? 🤖 How has AI and automation evolved this year? 🤖 How has the relationship between AI and creativity evolved this year? Tune in below! 👇🏽 #Automation #AI #Omnichannel #Marketing
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🚀 New Blog Post from MINT Academy 🚀 Our latest article delves into the critical debate: Automated vs. Manual Campaign Optimization 📊🤖 We'll explore: -The strengths and limitations of human expertise and AI-driven tools. -Real-world scenarios where each method excels. -Strategies for integrating both approaches for optimal results. Discover how to leverage the best of both worlds to maximize your campaign performance! Read the full blog here and join the conversation → https://lnkd.in/dm2rQt_R #DigitalMarketing #AI #Automation #ARM #MINTAcademy
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