Mktgen reposted this
Can Marketing really change from a support function to a revenue driver? Marketing should be growing the top of the sales funnel and quantifying how that converts into revenue in a credible way. All companies want that, but many are not there yet. That is because this requires a transformation of the marketing program. I've managed this process multiple times and there are several steps that all programs need to take. Everyone is at some stage in this transformation. I wrote an eBook that describes the steps you need to take to transform Marketing into a driver of revenue. Check it out, it is a free resource for you. If you have any questions or comments, I'd love to hear them. #marketing #b2bmarketing #b2bgrowth #revenuemarketing #revenuegrowth