MMA Global

🎬 𝗟𝗜𝗩𝗘 𝗢𝗡 𝗪𝗘𝗗𝗡𝗘𝗦𝗗𝗔𝗬 : Are you new to MMA Global membership, considering membership, or a longtime member wanting to maximize the value of your membership? Then join Kate Chunka and Stephen Wellman, Vice Presidents of Membership, on July 17, 2024, from 1:00-1:30 PM ET. They will: • Present an overview of MMA Global’s member benefits • Share best practices for engagement • Answer your questions live    𝗠𝗠𝗔 𝗚𝗹𝗼𝗯𝗮𝗹 𝗶𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗷𝘂𝘀𝘁 𝗮 𝘁𝗿𝗮𝗱𝗲 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻; 𝘄𝗲 𝗮𝗿𝗲 𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝗼𝘃𝗲𝗿 𝟴𝟬𝟬 𝗺𝗲𝗺𝗯𝗲𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘄𝗼𝗿𝗹𝗱𝘄𝗶𝗱𝗲, 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘁𝗼 𝘀𝗵𝗮𝗽𝗲 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. We have exclusive benefits and opportunities for your entire marketing team, and we want to ensure you are taking advantage of all that MMA membership has to offer. As a reminder, 𝗠𝗠𝗔 𝗚𝗹𝗼𝗯𝗮𝗹 𝗺𝗲𝗺𝗯𝗲𝗿𝘀𝗵𝗶𝗽 𝗲𝘅𝘁𝗲𝗻𝗱𝘀 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝘄𝗶𝘁𝗵𝗶𝗻 𝘆𝗼𝘂𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻, so encourage your colleagues to take full advantage of their membership benefits and join us in shaping the future of marketing. During the live webinar, we will review your benefits and how to take full advantage of them, including: • 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗠𝗠𝗔𝗚𝗹𝗼𝗯𝗮𝗹.𝗰𝗼𝗺: Learn how to create a login to access member-exclusive content and sign-up for members-only email newsletters, MMA Smartbriefs, and other important communications. • 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴𝘀: From The Great Debates Webinar Series to the “Decoding AI for Marketers” virtual trainings, learn how to participate in exclusive webinars and trainings for your whole team. • 𝗠𝗔𝗱𝗼𝗽𝘁 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀 & 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Discover MMA Global’s MAdopt programs, new models and frameworks to boost your marketing team’s results. Gain access to research benchmarking reports on the hottest topics like the Moveable Middles Growth Framework (MMGF), Brand as Performance (BAP), GenAI, attribution, Customer Experience, and Creative. • 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗮𝗻𝗱 𝗪𝗼𝗿𝗸 𝗚𝗿𝗼𝘂𝗽𝘀: Learn how to participate in MMA Global’s Think Tanks focused on Marketing Measurement, Marketing Organization, and AI. Or how to join the AI Leadership Coalition—the largest collection of marketers advancing AI on the planet. • 𝗚𝗹𝗼𝗯𝗮𝗹 𝗘𝘃𝗲𝗻𝘁𝘀: Connect with marketers across our 15 regional offices and participate in MMA Global events around the world. Register now to save your spot: https://lnkd.in/ef6PKDuz. #marketing #MMAGlobal #digitalmarketing #aimarketing

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🎬 LIVE WEDNESDAY: 🎬 𝘛𝘩𝘦 𝘚𝘵𝘢𝘵𝘦 𝘰𝘧 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘗𝘳𝘰𝘤𝘦𝘴𝘴 𝘪𝘯 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 Don't miss this opportunity ⬇️ to gain insider insights from MMA Global and Canva's study, 𝘛𝘩𝘦 𝘚𝘵𝘢𝘵𝘦 𝘰𝘧 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘗𝘳𝘰𝘤𝘦𝘴𝘴 𝘪𝘯 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨. Creativity is more crucial than ever in today's rapidly evolving marketing landscape. Our research reveals that 77% of marketers consider creativity more vital than ever. But how can you harness this power effectively? 𝗝𝗼𝗶𝗻 𝘂𝘀 𝗼𝗻 𝗝𝘂𝗹𝘆 𝟭𝟬𝘁𝗵, 𝗳𝗿𝗼𝗺 𝟭𝟭 𝗔𝗠 – 𝗡𝗼𝗼𝗻 𝗘𝗗𝗧 𝗳𝗼𝗿 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝘁𝗼 𝗱𝗶𝘃𝗲 𝗱𝗲𝗲𝗽 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝘀𝘁𝘂𝗱𝘆'𝘀 𝗳𝗶𝗻𝗱𝗶𝗻𝗴𝘀 𝗮𝗻𝗱 𝗮𝗻𝘀𝘄𝗲𝗿 𝘆𝗼𝘂𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀. https://lnkd.in/g98wS49T #design #creative #marketing #MMAGlobal

Join MMA as it leads the marketing track at Ai4 2024, the largest AI Business Event. Established in 2018, Ai4 is now the epicenter of the AI ecosystem and the industry’s only must-attend event. Discover the latest applications, advancements, and best practices shaping the future of AI. Enjoy dedicated content and unbeatable networking for business and technical leaders from every major industry and job function, including leading AI startups, investors, and government organizations. Ai4 builds the future of responsible human‑machine collaboration. ➡️ 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗰𝗮𝗻 𝗿𝗲𝗾𝘂𝗲𝘀𝘁 𝗮 𝗰𝗼𝗺𝗽𝗹𝗶𝗺𝗲𝗻𝘁𝗮𝗿𝘆 𝗽𝗮𝘀𝘀 𝘃𝗮𝗹𝘂𝗲𝗱 𝗮𝘁 𝗼𝘃𝗲𝗿 $𝟮,𝟬𝟬𝟬. 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝗶𝗲𝘀 𝗮𝗿𝗲 𝗩𝗘𝗥𝗬 𝗟𝗜𝗠𝗜𝗧𝗘𝗗 𝗯𝘂𝘁 𝗰𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝘀𝘁𝗶𝗹𝗹 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲. ➡️ 𝗔𝗹𝗹 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 𝗼𝗳 𝗠𝗠𝗔 𝗚𝗹𝗼𝗯𝗮𝗹 𝗺𝗲𝗺𝗯𝗲𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗿𝗲𝗰𝗲𝗶𝘃𝗲 𝗮 𝟯𝟱% 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝗼𝗻 𝗮 𝗽𝗮𝘀𝘀. ✅ 𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗻𝗱 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿: https://lnkd.in/eZZXMu_a. Ai4 - Artificial Intelligence Conferences #ai #aimarketing #marketing #MMAGlobal

Are you tired of spending hours sifting through data to find meaningful insights? What if you could ask questions in plain English and have an AI-powered analyst provide accurate answers in seconds? With Large Language Models (LLMs), this is now a reality. In MMA Global's Decoding AI for Marketers training, we'll show you how to leverage LLMs for data analysis using natural language queries. Here are some key takeaways and steps to get you started: 1. 𝗣𝗿𝗲𝗽𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗱𝗮𝘁𝗮: Ensure your data is clean, structured, and in a format that can be easily processed by the LLM (e.g., Excel, CSV, or JSON). 2. 𝗖𝗵𝗼𝗼𝘀𝗲 𝗮𝗻 𝗟𝗟𝗠: Select an LLM that supports data analysis, such as GPT-4 or Claude. 3. 𝗔𝘀𝗸 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝗻𝗮𝘁𝘂𝗿𝗮𝗹 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲: Input your questions using plain English, just as you would when talking to a human analyst. For example, "What is the average revenue per customer in Q3?" 4. 𝗥𝗲𝗳𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝗾𝘂𝗲𝗿𝗶𝗲𝘀: If the initial results aren't quite what you're looking for, try rephrasing your question or providing more context, such as describing how your data is structured, to guide the LLM toward the desired insight. 5. 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗲 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀: Always cross-check the insights provided by the LLM with your own analysis to ensure accuracy and reliability. 𝗕𝘆 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗟𝗟𝗠𝘀 𝗳𝗼𝗿 𝗱𝗮𝘁𝗮 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀, 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘀𝗮𝘃𝗲 𝗰𝗼𝘂𝗻𝘁𝗹𝗲𝘀𝘀 𝗵𝗼𝘂𝗿𝘀 𝗮𝗻𝗱 𝘂𝗻𝗰𝗼𝘃𝗲𝗿 𝗵𝗶𝗱𝗱𝗲𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝘄𝗶𝘁𝗵𝗶𝗻 𝘆𝗼𝘂𝗿 𝗱𝗮𝘁𝗮. 𝗕𝘂𝘁 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝘁𝗶𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗶𝗰𝗲𝗯𝗲𝗿𝗴 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗔𝗜'𝘀 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗳𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀. That's why we're excited to offer our comprehensive 5-hour Decoding AI for Marketers training, completely free for all employees of MMA Global members. In this training, you'll learn from expert instructors and gain hands-on experience with a wide range of AI applications, including: • Image generation AI like DALL-E • Crafting effective prompts and personas • Applying computer vision and multimodal AI • Autonomous AI agents and their potential • Evaluating AI risk and responsible AI deployment Don't miss this opportunity to upskill and stay ahead of the curve in the rapidly evolving world of AI. All participants who complete the course will receive a certification issued by MMA Global and a copy of Rex Briggs' and Caleb Briggs' upcoming book from The MIT Press , 𝘛𝘩𝘦 𝘈𝘐 𝘊𝘰𝘯𝘶𝘯𝘥𝘳𝘶𝘮. Don't miss this opportunity to unlock the full potential of AI for your marketing efforts. There is a reason it earned a 73 NPS! ➡️ Register now for the Decoding AI for Marketers training and take your knowledge management to the next level. https://lnkd.in/epEqerZ5 #aimarketing #marketing #genai #ai #training

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗽𝗹𝗮𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗯𝗲𝘁𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗔𝗜 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? The Decoding AI for Marketing Podcast has a new episode up with Jonathan Nelson, CEO of Omnicom Digital. He’s spent his career picking the winners: deciding which technologies to invest in to help his company get an edge in the increasingly competitive marketing landscape. In this episode, hosts Greg Stuart and Rex Briggs dive into the AI space and discuss why Jonathan isn't putting all his eggs in one basket; instead, his company has partnered with major players like OpenAI, Microsoft, Google, and more. 𝗛𝗲 𝗲𝘅𝗽𝗹𝗮𝗶𝗻𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗮𝗹𝗹 𝗶𝗻 - 𝗯𝘂𝘁 𝗮𝗹𝘀𝗼 𝗯𝗲 𝗮𝗯𝗹𝗲 𝘁𝗼 𝗽𝘂𝗹𝗹 𝗼𝘂𝘁 𝗮𝘀 𝘁𝗵𝗶𝗻𝗴𝘀 𝘀𝗵𝗶𝗳𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗲𝗲𝗸𝘀 𝗮𝗻𝗱 𝗺𝗼𝗻𝘁𝗵𝘀 𝗮𝗵𝗲𝗮𝗱. Listen and subscribe: https://lnkd.in/eHNh5e5N. Claritas #ai #AIMarketing #DecodingAIforMarketing #MMAGlobal #digitalmarketing

𝗪𝗲 𝗮𝗿𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗰𝘂𝘀𝗽 𝗼𝗳 𝗮 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻. MMA Global, in partnership with Canva, released an exclusive study, 𝘛𝘩𝘦 𝘚𝘵𝘢𝘵𝘦 𝘰𝘧 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘗𝘳𝘰𝘤𝘦𝘴𝘴 𝘪𝘯 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨. This research uncovers: • Why 77% of marketers believe creativity is more crucial than ever • How data and analytics are transforming creative strategies • The challenges in measuring creative ROI and allocating resources • The rising trend of in-house creative operations    ▶️ 𝗝𝗼𝗶𝗻 𝘂𝘀 𝗼𝗻 𝗝𝘂𝗹𝘆 𝟭𝟬𝘁𝗵, 𝗳𝗿𝗼𝗺 𝟭𝟭 𝗔𝗠 – 𝗡𝗼𝗼𝗻 𝗘𝗗𝗧 𝗳𝗼𝗿 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝘁𝗼 𝗱𝗶𝘃𝗲 𝗱𝗲𝗲𝗽 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝘀𝘁𝘂𝗱𝘆'𝘀 𝗳𝗶𝗻𝗱𝗶𝗻𝗴𝘀 𝗮𝗻𝗱 𝗮𝗻𝘀𝘄𝗲𝗿 𝘆𝗼𝘂𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀. The future of marketing is creative – make sure you're prepared to lead the way. https://lnkd.in/eNTPV4AW Vas Bakopoulos #marketing #creative #design #cmo

Established in 2018, Ai4 is now the epicenter of the AI ecosystem and the industry’s only must-attend event. Discover the latest applications, advancements, and best practices shaping the future of AI. Enjoy dedicated content and unbeatable networking for business and technical leaders from every major industry and job function, including leading AI startups, investors, and government organizations. Ai4 builds the future of responsible human‑machine collaboration. Join MMA as it leads the marketing track at Ai4 2024, the largest AI Business Event. ➡️ 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝗠𝗠𝗔 𝗚𝗹𝗼𝗯𝗮𝗹 𝗺𝗲𝗺𝗯𝗲𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗰𝗮𝗻 𝗿𝗲𝗾𝘂𝗲𝘀𝘁 𝗮 𝗰𝗼𝗺𝗽𝗹𝗶𝗺𝗲𝗻𝘁𝗮𝗿𝘆 𝗽𝗮𝘀𝘀 𝘃𝗮𝗹𝘂𝗲𝗱 𝗮𝘁 𝗼𝘃𝗲𝗿 $𝟮,𝟬𝟬𝟬. 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝗶𝗲𝘀 𝗮𝗿𝗲 𝗩𝗘𝗥𝗬 𝗟𝗜𝗠𝗜𝗧𝗘𝗗 𝗯𝘂𝘁 𝗰𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝘀𝘁𝗶𝗹𝗹 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲. 𝗔𝗹𝗹 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 𝗼𝗳 𝗠𝗠𝗔 𝗚𝗹𝗼𝗯𝗮𝗹 𝗺𝗲𝗺𝗯𝗲𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗿𝗲𝗰𝗲𝗶𝘃𝗲 𝗮 𝟯𝟱% 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝗼𝗻 𝗮 𝗽𝗮𝘀𝘀. 𝗖𝗹𝗶𝗰𝗸 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗻𝗱 𝗿𝗲𝗾𝘂𝗲𝘀𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽 𝗽𝗮𝘀𝘀 𝗼𝗿 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁. #ai #marketing #AIMarketing #DecodingAIforMarketing #MMAGlobal

We hope you can join us July 29-August 2 for our third session of our Decoding AI for Marketers training. Join instructors Rex Briggs and Caleb Briggs, co-authors of the upcoming book, 𝘛𝘩𝘦 𝘈𝘐 𝘊𝘰𝘯𝘶𝘯𝘥𝘳𝘶𝘮 from The MIT Press, as they cover: • Day One: Introduction to Large Language Models (LLMs) • Day Two: Image generation with Adobe Firefly, Midjourney, and DALL-E • Day Three: Steering LLMs & “jailbreak” techniques • Day Four: Using AI to analyze images and data • Day Five: Responsible AI and Scoring AI risk The training is live each day that week, from Noon-1 PM EDT. Check the comments to learn more and register. #ai #marketing #genai

A new MAGNA Global / Roku study reveals TV streamers’ viewing habits. 👀 ➡️ The findings reveal opportunities for advertisers to reach streaming viewers more effectively. Jordan Rost, Head of Ad Marketing at Roku, notes, “Streamers are seeking ways to reduce friction and enhance content discovery during their browsing journey, and brands that help address these needs have a real opportunity to drive awareness and action at key moments.” Join Jordan and Kara Manatt, EVP Intelligence Solutions, MAGNA Global, 𝘁𝗵𝗶𝘀 𝗰𝗼𝗺𝗶𝗻𝗴 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆 𝗳𝗿𝗼𝗺 𝟭𝟮:𝟯𝟬-𝟭:𝟬𝟬 𝗣𝗠 for the next MMA Global webinar, 𝘍𝘳𝘰𝘮 ‘𝘗𝘰𝘸𝘦𝘳-𝘖𝘯’ 𝘵𝘰 ‘𝘗𝘰𝘸𝘦𝘳-𝘖𝘧𝘧’: 𝘈 𝘋𝘦𝘦𝘱 𝘋𝘪𝘷𝘦 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘚𝘵𝘳𝘦𝘢𝘮𝘦𝘳’𝘴 𝘑𝘰𝘶𝘳𝘯𝘦𝘺. We'll cover: • Mood and motivations behind the streamer's content choices • A streamer's journey navigating to content and selecting what to watch • How fragmentation affects the TV viewing landscape • When streamers are most receptive to ads over the course of their viewing session and the types of ads that resonate • How factors like demographics, dayparts, and content type affect the streamer's journey    Register to hear live from the authors and participate in the Q&A. https://lnkd.in/e2avkbrF #streaming #advertising #MMAGlobal #marketing