Earlier this year, for the first time since its launch six years ago, Bubly is introducing a new product line to its assortment. The Pepsi-owned brand is rolling out Bubly Burst — a new sweetened sparkling water beverage —nationwide by March 25. Bubly is introducing six flavors to its lineup, including triple berry, peach mango and watermelon lime. In the coming months, Bubly plans to extensively invest in TV commercials, out-of-home and social media advertising to promote Bubly Burst.
Modern Retail
Book and Periodical Publishing
New York, NY 10,817 followers
Authority and honesty on the reinvention of retail, by Digiday Media
About us
The threat of e-commerce has transformed the retail experience. But the act of shopping is a tangible one. Retailers of all shapes are trying to grapple with a new consumer and new competition.
- Website
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http://modernretail.co
External link for Modern Retail
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- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
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- Privately Held
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1 Liberty St
New York, NY 10006, US
Employees at Modern Retail
Updates
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Foot Locker is working to put its best foot forward with women, including placing more women at the forefront of marketing campaigns and activations, working with rappers like Coi Leray and Flo Milli and WNBA athletes like Aerial Powers and Jewell Loyd.
How Foot Locker is tweaking its marketing & assortment to appeal to more women
https://www.modernretail.co
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College students and parents who used to shop in Bed Bath & Beyond stores for bed sheets or storage organizers will have to purchase dorm decor somewhere else this school year. College bookstore operators hope some will do that right on campus.
College bookstores add more dorm decor after Bed Bath & Beyond closure
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Secure your spot for Modern Retail’s Marketing Summit from August 19-21 while passes remain to hear from leaders at Liquid Death, H&M, BÉIS and more as they dive into the practical and actionable insights that provide real value to bring back to your team. Learn more here: https://buff.ly/3y4qpa1
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Digitally-native brands have been bullish about growing their physical retail presence for the past couple of years. Now many of them are pulling back their initial growth plans. Shoe brand Allbirds is planning to close between 10 to 15 “underperforming” stores, roughly a third of their fleet, nationwide in 2024. Athleisure brand Outdoor Voices, on the other hand, shuttered all retail stores. Mattress company Purple said during an earnings call this month that it plans to slow down its store opening and focus on making its existing fleet more profitable.
DTC brands are recalibrating their physical store strategies
https://www.modernretail.co
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On this week’s Modern Retail Rundown, the staff discusses the numbers behind this year’s Prime Day, Limited Too’s comeback as it relaunches in Kohl’s and retailer Pacsun's new men’s athleisure line, ARC.
Modern Retail Rundown: Another record Prime Day, Limited Too is back & Pacsun gets into men's athleisure
https://www.modernretail.co
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Concerns about so-called “forever chemicals” in personal care and household cleaning products are increasing as consumers become aware of potential health and environmental effects.
Unpacked: Retail's growing PFAS problem
https://www.modernretail.co
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In a David versus Goliath battle, social media app TikTok sought to take on Amazon’s 48-hour summer deals blitz known as Prime Day with a competing sales event of its own: Deals For You Days. However, the event doesn’t seem to have dented Amazon’s retail dominance.
How TikTok's summer sale stacked up against Amazon's Prime Day
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Companies are using the fitness tracking and activity-sharing app Strava for branded workout challenges, often rewarding potential customers with product discounts.
Brands like Chipotle, Duer & Hoka are partnering with Strava to make branded workouts
https://www.modernretail.co
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Accessory brand Ridge, best known for its wallets, is getting closer and closer to a $1 billion exit. CEO Sean Frank has been saying this for years but thinks the option may come sooner rather than later. “If I want to sell for $1 billion, you need $100 million in adjusted EBITA, or we need roughly $50 million in net income,” he said. “I think next year, we’ll probably get to $50 million in net income.” Frank joined the Modern Retail Podcast and spoke about the company’s growth as well as the state of consumer brands. Frank thinks Ridge’s trajectory has been different from that of many other direct-to-consumer brands. For one, it never took on venture capital and instead grew every year while remaining profitable. What’s more, while Ridge does sell via its website, it’s long been available in other channels like Amazon, Nordstrom and Best Buy.
'We've never touted a DTC flag': Ridge CEO Sean Frank on trying to build a $1B accessory brand
https://www.modernretail.co