Monet Stevens Marketing Strategist: Small Business Ideas & Inspiration

Hi - It's Monet! Today, I'm happy to share my new initiative with #entrepreneurs and organizational #leaders: Marketing that Makes a Difference. Come on over to my site for more information: https://lnkd.in/e7gKJfMA. Feel free to reach out with any questions.

Put yourself in customers’ shoes. When it comes to purchasing a certain service, people want to know they’re making a good investment. Here are three types of content marketing you’ll want at THE END of your customers’ journey. #B2B #SmallBusiness #MarketingConsultant #MarketingStrategist

Not sure about the power of email marketing for your small business? Here’s a brief explanation! #EmailMarketing #SmallBusinessMarketing #MarketingConsultant

Small Business Marketing Inspiration: Branding 🔊 Branding is many things. In addition to communicative colors and powerfully-recognizable patterns, within the last week, two household name brands: Best Buy and Uber have reminded us that branding can also be taglines, characters and even sounds! Multinational electronics retailer Best Buy has added to its array of brand assets: a new tagline (“Imagine that”), a fun “holographic” spokesperson, plus additional brand colors. Uber has also changed its tagline to, “On Our Way.” Sources say, along with the sentimental new phrase, the transportation giant has debuted a new signature sound which it featured in a series of ads initially shown during the Olympics Opening Ceremony. #Branding #Uber #BestBuy #Marketing #SmallBusiness #MarketingStrategist #Brand #MarketingConsultant

Small Business Marketing Inspiration: Video Marketing 📽 Not sure how to integrate video into your marketing strategy? Ask yourself what information your customers need and if it is actually best communicated as a video. After deciding, determine which type of video format is most appropriate and which part of the buying cycle is best. Here are a few of the most popular video formats according to an AI powered search overview. #MarketingStrategy #MarketingStrategist #MarketingConsultant #VideoMarketing #ContentMarketing #DigitalMarketing #SmallBusiness

Small Business Marketing Inspiration: Joann Fabric & Crafts Makes a Comeback with Influencer Marketing 🛍 📲 Sometimes keeping up with customers means collaborating with other brands and partnering with influential figures. Remembering that our businesses are just a part of their lives, and not the center of their lives, makes a huge difference. Consumer research keeps customers at the forefront and helps us take a selfless approach to sharing our products and services. Developing a target audience profile and revisiting it often broadens our view of our customers and makes uncovering their other interests a possibility. Joann Fabric & Crafts is using its resources to search for influencers that have great relationships with their target audience. #InfluencerMarketing #GenZMarketing #MarketingConsultant #MarketingStrategist #MarketingCampaigns

Small Business Marketing Inspiration: TikTok Shop 📲 Researchers are astounded by the fast-paced growth of social commerce platform TikTok Shop, launched less than a year ago in September 2023. This year, the popular video platform expects its shopping feature to reach $17.5 billion in sales.  Most of its users are young adults with 18 - 24 year olds being 3.2 times more likely to purchase and 25 - 34 year olds being 1.8 more likely to purchase. However, data shows the feature is used among many groups of existing users. Beauty is said to be one of the most popular product categories and has made TikTok Shop the ninth largest beauty retailer in the United States. #TikTokShop #SocialCommerce #SmallBusiness #MarketingConsultant

Small Business Marketing Inspiration: The Olympics 🥇 Will your customers be cheering on Sha’Carri Richardson this summer? Powerade, an official partner of the 2024 Summer Olympics, is tapping into the excitement with iconic tv spots and other marketing. If suitable for your brand and target audience, your small business may be able to leverage this same enthusiasm. Engaging tactics like Olympic-centered emails, social posts, app notifications and more can be added to your everyday strategy! #MarketingStrategy #Olympics #2024Olympics #MarketingStrategist #Powerade

Small Business Marketing Inspiration: Starbucks’ New Inflation-Conscious Pricing Strategy ☕ During economically challenging times, some of your most loyal customers may seek out more affordable options. Starbucks and many other popular national food chains are staying ahead of the pack by introducing special “value menu” offerings. In one of my latest strategy guides, I discuss methods like this and other tactics for keeping customers engaged during economic uncertainty. You can access it here: https://lnkd.in/gf7jEqXf! #SmallBusiness #MarketingConsultant #MarketingStrategist #PricingStrategy #ProductMarketing #Starbucks

❗ Small Business Owners: You’re not alone. Marketing challenges may come, but with a carefully-thought-out strategy, you can reach a solution.