mParticle

mParticle

Software Development

New York, NY 17,292 followers

Transform customer data into customer joy.

About us

mParticle, an end-to-end customer data platform (CDP), turns customer data into customer joy by seamlessly orchestrating the entirety of the customer data stack in real time. mParticle’s powerfully-configurable platform combines data activation, security, and AI predictions to help global brands like HBO Max, Marks & Spencer, JetBlue, and SoFi quickly and confidently use data to make decisions. mParticle has raised nearly $300M in funding. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.

Website
https://www.mparticle.com
Industry
Software Development
Company size
201-500 employees
Headquarters
New York, NY
Type
Privately Held
Founded
2012
Specialties
Customer Data Management, Mobile Data Management, Customer Segmentation, Multiscreen Identity Resolution, Third-Party Data Enrichment, Developer APIs, Real-Time Data Streaming, customer data infrastructure, and customer data platform

Locations

Employees at mParticle

Updates

  • View organization page for mParticle, graphic

    17,292 followers

    Understanding your data is now easier than ever with our enhanced visualization tools. ✨ Our updated charts and reports provide clearer insights and actionable information, empowering you to make data-driven decisions with confidence. Key visualization and reporting improvements include ⬇ 📊 Advanced analytics: Dive deeper into your data with powerful analytics tools that provide detailed insights into customer behavior and trends. 📈 Interactive charts: Our new interactive charts allow you to explore data in real time, making it easier to identify patterns and insights. ⚙ Custom reports: Generate custom reports tailored to your specific needs, helping you to communicate insights effectively across your organization. Learn more: https://lnkd.in/g6Ckx3rU. #CustomerDataPlatform #CDP #Customer360 #JourneyAnalytics #DataVisualization

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  • View organization page for mParticle, graphic

    17,292 followers

    Our new navigation structure is streamlined to provide quick access to the most used features and tools. We've reimagined the layout to ensure that every click takes you closer to your goals. Whether you're a marketer looking to activate a new campaign, a product manager analyzing customer feedback, or a data analyst diving into data trends, the new interface is designed to support your workflow seamlessly. Key navigation improvements include 👇 🗺 Centralized navigation: Your new home for all pages, providing a comprehensive view of your customer data. ✅ Simplified menus: Easy-to-use menus that reduce the number of clicks needed to access critical functions. 💡 Contextual help: Integrated help options provide guidance and support where and when you need it. 🔖 Quick access shortcuts: Frequently used tools and reports are now just a click away, helping you to work more efficiently. Learn more: https://lnkd.in/g6Ckx3rU. #CustomerDataPlatform #Customer360 #AudienceSegmentation

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  • View organization page for mParticle, graphic

    17,292 followers

    We've redesigned our platform to be more intuitive and visually appealing, reflecting our commitment to customer-centric solutions. The new interface is clean, modern, and designed to enhance usability. It's easier than ever for you to navigate through your data and tools. With a focus on simplicity and clarity, we aim to help you quickly find what you need and take action without unnecessary complexity. Key features of the new mParticle interface include ⬇ ✨ Intuitive design: The new layout ensures that every feature is within reach, reducing the time spent searching for tools and increasing productivity. 📈 Customizable dashboards: Tailor your dashboard to highlight the metrics and insights most relevant to your role, ensuring you always have the information you need at your fingertips. 💚 Improved accessibility: Enhanced contrast and readability make the platform more accessible to all users, ensuring everyone can work efficiently. Learn more: https://lnkd.in/g6Ckx3rU. #CDP #CustomerDataPlatform #Customer360

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  • View organization page for mParticle, graphic

    17,292 followers

    Our latest platform enhancements focus on improving user experience, providing a modern interface, and streamlining workflows to ensure you can manage your customer data with even greater efficiency and effectiveness. Let’s take a deeper look at what’s changed within the mParticle platform: https://lnkd.in/g6Ckx3rU.

    Deep-dive into the new mParticle: A unified platform and updated UI

    Deep-dive into the new mParticle: A unified platform and updated UI

    mparticle.com

  • View organization page for mParticle, graphic

    17,292 followers

    Exciting news from mParticle! The next evolution of our platform is here. We've unified and integrated Indicative (now Analytics) and Vidora's proprietary Cortex AI Engine into the mParticle platform. Our fresh new brand identity and user interface not only look fantastic but also revolutionize how you interact with and leverage customer data. Here's what you can expect 👇 ➡ A unified platform: Everything you need is now under one roof. mParticle Analytics provides powerful customer journey insights, while Cortex AI Engine enhances your data with machine learning predictions and automated decisioning. ➡ Revamped user interface: Our new look and feel make navigating the mParticle platform more intuitive and enjoyable, streamlining workflows and improving efficiency. ➡ Enhanced data intelligence: Drive operational efficiency and influence business outcomes with enriched customer profiles, real-time analytics, and predictive insights. ➡ Seamless integration: Move beyond simple data integration to offer an intelligent customer 360° view, incorporating AI and machine learning into your existing workflows. Our mission remains the same: Turning customer data into customer joy. Our latest platform improvements just make it even easier to deliver delightful experiences to your customers at scale. With these enhancements, we’re removing the guesswork from marketing, simplifying decision-making, and ensuring that your data-driven actions are both meaningful and impactful. Stay tuned for more updates on how we’re leading the next generation of customer data platforms. If you haven't yet, subscribe to our newsletter to be the first to know about new features and improvements. Together, let's transform customer data into delightful experiences.

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  • View organization page for mParticle, graphic

    17,292 followers

    Thank you to everyone who attended our breakfast event with CACI International Inc at the iconic Gherkin! We had an insightful discussion with easyJet, NOWTV, and our own Robin Geier on transforming enterprises through the intelligent use of data across the customer journey.

    View profile for Robin Geier, graphic

    Strategy Consultant | Value Engineer | AdTech & MarTech Expert | Speaker

    🌟 What an incredible morning at Searcys at the Gherkin! 🌟 Yesterday, we hosted a fantastic Customer and Prospect Breakfast with CACI, surrounded by the breathtaking views of London from one of its most iconic locations. The highlight (outside of the amazing English Breakfast) of the event was our engaging panel discussion featuring industry leaders from easyJet and Sky nowTV. Their insights into data transformation and audience decisioning were truly inspiring. Thank You Sadie F. & Sandy Ghuman Biggest Takeaways: 🔹 Data Transformation is a Journey: It's a step-by-step process that requires patience and persistence. 🔹 Solid Planning and Use Case Discovery: Essential for achieving meaningful outcomes. 🔹 Speed Matters: Some companies still take weeks to build a single segment – there's a clear need for efficiency. 💡 Are you interested in Intelligent Audience Decisioning? We've mParticle just defined 80+ segmentation strategies across QSR, Retail, Media and more. Ready to help you accelerate your data transformation journey. 📩 Drop me a message if you want to learn more! #DataTransformation #AudienceSegmentation #CustomerEngagement #MarketingInsights #CACI #EasyJet #nowTV #SearcysGherkin #LondonEvents

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Funding

mParticle 10 total rounds

Last Round

Series E

US$ 150.0M

See more info on crunchbase