Mucker Capital

TOMORROW! Join us Thursday, August 8 at 10am PT / 1 pm ET for our next Mucker Growth session. Peter Walker, Carta's Head of Insights, will dig into how founders are compensating early startup employees in 2024. Peter will touch on salary, equity, bonuses, and how compensation changes depending on role and employee location. Registration link in comments. #founders #startups #entrepreneurship #hiring #compensation #employee #foundingteam

In this Mucker Growth Series clip, Luke Welch talks about the heart of a complex B2B sales motion. It's simple on the surface but bears constant repeating. 👉A successful startup sales process attaches the startup's solution to the initiative that the prospective buyer cares the most about. 👉A complex, enterprise-level sale may involve lots of individuals looking at your product, but usually only one or two are the actual economic buyers. ✅ It is CRITICAL you identify that buyer, connect your solution to their pain, AND demonstrate how your solution relieves that pain. That's it, that's the ball game. To learn how to do that within complex sales processes, check out the full Mucker Growth session in the comments. #entrepreneurship #founders #growth #customers #sales #salesprocess #enterprisesales #B2BSales

ONE WEEK FROM TODAY! Join us Thursday, August 8 at 10am PT / 1 pm ET for our next Mucker Growth session. Peter Walker, Carta's Head of Insights, will dig into how founders are compensating early startup employees in 2024. Peter will touch on salary, equity, bonuses, and how compensation changes depending on role and employee location. Registration link in comments. #founders #startups #Entrepreneurship #hiring #compensation #employee #foundingteam

In this Mucker Growth Series clip, Daniel-wise Ojaide with Warmbox discusses the role of separate domains versus sub-domains for email. 📩 To help maintain your digital reputation, email deliverability experts have historically recommended a secondary domain or a sub-domain for business emails doing sales and outreach. 📨A secondary domain is something akin or close to your primary domain, but distinctly different. ✅A secondary domain is a completely different domain asset. ✅A secondary domain should be close to your primary domain so your brand identity is strengthened and preserved, but should be a distinct purchase for a kind of email or activity you plan to do (usually sales prospecting). 📨A sub-domain has a different outward appearance, but still has some connection to your root domain. ✅Instead of running your sales activity on your root domain, you create a subdomain that is still tied to that root domain. ✅The subdomain does branch out and help protect the root domain from any reputation damage. 👉Recently, the length of how far back ISPs are willing to look to block your domain has changed. As a result, Daniel-wise recommends sticking to secondary domains OVER sub-domains to maintain a good reputation and email deliverability. 📈To learn more about recent changes to email deliverability and strategy, check out the full Mucker Growth session in the comments. #entrepreneurship #founders #growth #marketing #email #deliverability

Here's how some founders are raising ridiculous rounds: Every day, it seems like there's another headline: a company with no product or revenue raising $5M+. Meanwhile, VCs tell you to raise less at a lower valuation. What's going on? 𝟭. 𝗦𝗶𝗹𝗶𝗰𝗼𝗻 𝗩𝗮𝗹𝗹𝗲𝘆 𝗗𝗶𝘀𝘁𝗼𝗿𝘁𝘀 𝗔𝘃𝗲𝗿𝗮𝗴𝗲𝘀 Andreessen Horowitz's last fund was $9B—they raise one every 2-3 years. They aim to spend it in 3-4 years, but can't deploy that much capital writing $1M checks. They prefer $5M+ checks to serial founders, pedigreed techies, and other indicators that validate a larger check. The size and price of Silicon Valley rounds often have little to do with what the company needs, and more to do with feeding frenzy dynamics and what big firms need—to deploy capital. 𝟮. 𝗜𝗳 𝗬𝗼𝘂'𝘃𝗲 𝗛𝗲𝗮𝗿𝗱 𝗼𝗳 𝗜𝘁, 𝗜𝘁'𝘀 𝗮𝗻 𝗢𝘂𝘁𝗹𝗶𝗲𝗿 For every company you see on TechCrunch, ~20 similar startups struggle to raise. 1 company has raised $5M Pre-Seed, 19 have raised $0M. Benchmark against the average, not the outlier. 𝟯. 𝗧𝗵𝗲𝗿𝗲'𝘀 𝗮 𝟮-𝟯𝘅 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗳𝗼𝗿 𝗣𝗲𝗿𝗰𝗲𝗶𝘃𝗲𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 VCs make money by picking category winners. They'll pay more for current leaders, despite low odds they'll remain on top, and aim to further stretch the lead by removing capital constraints and headlining big investments to scare off challengers in the category. Most VC’s funds can’t play that arms race. Only a handful of Silicon Valley funds can write that size check and afford to be wrong. At the end of the day, it's about building durable cashflows over the long run, not just securing a flashy round. @Mucker Capital we typically invest less money, despite being a larger fund, and aim to size and price a round according to what founders need to hit their next milestone. Our rounds are never in the spotlight – but the results speak for themselves. What's your take? How are you pricing your next round? #VCInsights #StartupFunding #SiliconValley #SeedFunding #FounderTips

Last year's Silicon Valley Bank collapse has shifted the strategy around where and how early-stage startups bank. 🏦In this Mucker Growth Series clip, Debbie Cohen Rosler with Burkland talks about her recommended approach to banking following that crisis. ✅Debbie recommends having accounts with at least two different banks: 👉A startup-focused bank 👉A larger, "major" bank ✅Startup-focused banks can provide more focus on early-stage entrepreneurs and often understand the cadence and nature of startup businesses. 👉Startup-focused banks are Debbie's recommendation for day-to-day operations, given their services and flexibility. ✅Larger, major banks can provide a strong backstop for any future potential crises. 👉While the assets of a startup-stage company may not be large enough to attract significant dedicated support from a major bank, Debbie recommends establishing that relationship early on...before you need it. 📈To hear more of Debbie's advice for setting up good startup financial practices from the beginning, check out the full Mucker Growth session link in the comments #entrepreneurship #founders #growth #finances #accounting #banking #financials #payroll

✅ONE WEEK FROM TODAY! 👉Join us for our next MuckerLab Info Session on Monday, August 5. Learn more about the MuckerLab accelerator program and have an opportunity to ask questions directly to members of our team. Registration and application links in the comments #founders #entrepreneurs #startups #accelerator #funding

In this Mucker Growth Series clip, Debbie Cohen Rosler with Burkland talks about selecting payroll software for your early-stage company. 🪙When selecting which payroll provider you use for your startup, there are several factors you want to consider. ✅ You want to think about the profile of the employees you expect to hire over time: 👉Will those future employees all be in one geographic location? 👉Will those employees work in person or remotely? 👉Will your eventual employee base include remote workers in multiple states? 👉Will you potentially have employees located overseas? ✅You want to think about the cadence of your growth: 👉Will you be hiring gradually as you expand or do you anticipate a potential period of rapid, aggressive growth? 👉Will there potentially be a period when you need a lot more hands-on assistance from your payroll provider as your team escalates? ✅Lastly, think about what future add-on features you anticipate needing and how a current payroll provider integrates those bells and whistles as you scale. 📈To learn more about good financial practices in the early days of your startup, check out the full Mucker Growth session link in the comments. #entrepreneurship #founders #growth #finances #accounting #banking #financials #payroll

Mark your calendar! Our next MuckerLab Info Session is coming up on Monday, August 5. Join us for an overview of the MuckerLab accelerator program and Q&A with members of our team. Registration and application links in the comments. #founders #entrepreneurs #startups #accelerator #funding

Your idea is not just an idea anymore. It's a company and that company is starting to grow and bring on more hands. But what does that early hiring process look like with regard to compensation? Join us Thursday, August 8 at 10am PT / 1 pm ET for our next Mucker Growth session. Peter Walker, Carta's Head of Insights, will dig into how founders are compensating early startup employees in 2024. Peter will touch on salary, equity, bonuses, and how compensation changes depending on role and employee location. Registration link in the comments. #founders #startups #Entrepreneurship #hiring #compensation #employee #foundingteam