TOMORROW, WEDNESDAY, August 28: The early days of building a startup lay the groundwork for everything that comes after. So what best practices should you consider when laying the legal groundwork for your business? In tomorrow's Mucker Growth Session all about legal considerations for early-stage startups, Mucker General Counsel Amanda Busch walks through the legal basics and foundational best practices for building and growing your company from formation to series A. Registration link in comments. #founders #startups #entrepreneurship #incorporation #IP #business #corporategovernance
Mucker Capital
Venture Capital and Private Equity Principals
Venice, CA 8,674 followers
Venture Capital for the Rest of Us
About us
Not in Silicon Valley? Not a problem. Mucker Capital invests in Seed and Series A stage companies outside Silicon Valley.
- Website
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http://www.mucker.com
External link for Mucker Capital
- Industry
- Venture Capital and Private Equity Principals
- Company size
- 11-50 employees
- Headquarters
- Venice, CA
- Type
- Partnership
- Founded
- 2011
Locations
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Primary
Venice, CA, US
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Austin, TX, US
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Toronto, Ontario, CA
Employees at Mucker Capital
Updates
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THIS WEDNESDAY, August 28: Join us for a Mucker Growth Session all about legal considerations for early-stage startups. Mucker General Counsel Amanda Busch will walk through the legal basics and foundational best practices for building and growing your company from formation to series A. Learn about different investment structures and types, basic corporate governance, and key business considerations to be aware of as you build your business. Registration link in comments. #founders #startups #entrepreneurship #incorporation #IP #business #corporategovernance
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In this Mucker Growth Series clip, David Jesse talks about defining your target persona for product development. 🔎 Stay focused on your target persona and their key outcome. This persona is different from the marketing version of a customer persona. 👉 Optimize your target product persona + their key outcome by focusing on: ✅ Why are they coming to buy your product? ✅ Why is your product valuable to them? ✅ What triggered their search? ✅ When they began to look for something like your product, what was it that happened just before that? ✅ How do they measure value and quality? 🩺They may not always be able to give you the perfect answer to these questions. You need to listen to them carefully and try to extrapolate or interpret that 👉 You're trying to come up with something that reflects the intent of what they're talking about, but in a way you can measure. ❗Ideally this key outcome is qualitative and quantitative To learn more about how to proceed with your target persona check out the full Mucker Growth session linked in the comments. #entrepreneurship #founders #growth #product #PLG #productdevelopment
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In this Mucker Growth Series clip, Luke Welch talks about first impressions with potential customers. ❗There's NO SECOND CHANCE at a first impression. Two things are critical before that first interaction: 1️⃣ Qualification. You can easily do this online. Leads are critical and expensive. Spend 30-60 minutes researching the individual and organization you're going to be speaking with: ✅ Look at what you can find publicly ✅ Look at their peers ✅ Look at what is happening with them currently (have they just gone through a funding round? Have they had another big announcement?) ✅ Mystery shop their brand and return it. Understand that customer experience. 👉 The goal is to come into that first call with insights you can share. 👉 Think about the gaps you noticed in your research. Where does the current experience lack and how might the individual you're going to speak with be interested in that knowledge? 2️⃣ THEN set up the call. Remember this is an "intro and fit" call. Don't call it a "qualification" call (that word is awkward and uncomfortable)...this needs to be about mutual benefit. ✅ Explore a mutual fit, talk about their needs, and explore if it warrants pursuing further. 👉Many buyers circle BACK later, even after being qualified out, in response to the experience they had and the listening and insights you may have offered. 👉They may realize later that your solution does in fact work with what they are needing OR they may refer you to someone else, all based on the genuine interaction they had with you during that intro and fit call. To learn more about how to proceed with your sales process check out the link in the comments. #entrepreneurship #founders #growth #customers #sales #salesprocess #enterprisesales #b2bsales
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Mucker Capital reposted this
Founder. Best-Selling Author of Go To Market. SaaS Stories Podcast Host. Committed to B2B marketing & Account-Based Marketing for Technology & SaaS. Regular educator at the Microsoft Reactor.
🚀 Dive into the mind of Tony Yang from Mucker Capital as he unveils scaling strategies for SaaS! During this episode, Tony shares invaluable insights on growth strategies for early-stage B2B SaaS companies. From identifying your ideal customer profiles to mastering go-to-market tactics, this conversation is packed with actionable advice. 🔊 Listen to the full episode here and make sure to hit the follow button :-) https://lnkd.in/g9ecMqKW #SaaS #StartupGrowth #Podcast #B2BSaaS #MuckerCapital
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❗TODAY'S THE DAY❗ 👉The Fall application deadline for the MuckerLab accelerator is today, August 16! APPLY HERE: https://lnkd.in/dqNMmE9 #founders #entrepreneurs #startups #accelerator #funding
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In our next Mucker Growth Session on Wednesday, August 28, Mucker General Counsel Amanda Busch will walk through the legal basics of what you need to think about and anticipate as your company grows from formation to series A. Learn about different investment structures and types, basic corporate governance, and key business considerations to be aware of as you build your business. Registration link in the comments. #founders #startups #entrepreneurship #incorporation #IP #business #corporategovernance
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Mucker Capital reposted this
If you are a B2B Founder, this event is for you. Feeling isolated or alone? Hear from other Founders (from Seed to Series C) and gain valuable insights, strategies, thoughts, and concerns during these times of economic uncertainty. This will be a no holds barred, authentic, open-conversation in a roundtable format. Followed immediately with an audience Q&A. Sponsored by K&L Gates, J.P. Morgan, Mucker Capital and LeadrPro Founder Roundtable Participants Richard Graves, Sorcero (Series A) Sam Brownell, CUCollaborate Ashtan Moore, Model B Julie Saltman, Standd (Techstars '23) Andrew Garcia, Goodshuffle (Series A) Marianna Sachse, Jackalo (Techstars '23) plus special guests... To nominate a founder, email [email protected] Moderated by Brittain Skinner, Community at Mucker Capital
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Mucker Capital reposted this
If you are a B2B Founder, this event is for you. Feeling isolated or alone? Hear from other Founders (from Seed to Series C) and gain valuable insights, strategies, thoughts, and concerns during these times of economic uncertainty. This will be a no holds barred, authentic, open-conversation in a roundtable format. Followed immediately with an audience Q&A. Sponsored by K&L Gates, J.P. Morgan, Mucker Capital and LeadrPro Founder Roundtable Participants Matt Mitcho, Gemelli Biotech ($19MM, Series A) Matt Harrell, Givebacks (Series A) Sean Peace, SongVest ($800K raised from Seed and Reg CF) Lee Kincheloe, Tennisbloc LLC (Undisclosed) Om Dhingra, Marius Pharmaceuticals ($35.6MM raised) Dr. Steven LeBoeuf, Valencell, Inc. (Series E) plus special guests... To nominate a founder, email [email protected] Moderated by Brittain Skinner, Community at Mucker Capital
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THIS FRIDAY, August 16, 2024 our MuckerLab #accelerator Fall deadline! No three-month bootcamps. No demo days. Just heads down company-building...for however long it takes to reach your next milestones. Application link in the comments. #entrepreneurs #startup #founders #innovation #technology #startups #entrepreneurship
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