MWI

Want your company featured in Forbes, Inc., Entrepreneur, and other top business publications? "Yeah, but I don't want to pay a $10K/month retainer and then not get anything." No worries. We offer guaranteed placements at a fixed price. We get the placement, or you get your money back. Want to know more? Say "Tell me more!" in the comments below and we'll reach out. #PR #publicrelations #publicrelationsagency #pragency

Why do you work where you work? The reason I'm at MWI is because of the level of professionalism and experience this team brings to the table, as well as its ability to execute SEO recommendations with ease. Where most boutique SEO agencies fall short is on the implementation side; they develop incredible deliverables, but are heavily reliant on the client for implementation. When a client chooses MWI for their marketing needs, they're not only signing up for SEO; they're signing up for copywriting, web design, web development, social media, PPC, etc. In doing so, we're able to have a much more profound impact on our clients' bottom-line and significantly shorten the timespan of driving results.

The SEO landscape is rapidly changing. More search features are crowding the results, whether it's sponsored ads, carousel ads, the organic merchant center carousel, Google shopping filters in a side nav, featured snippets, video boxes, discussion and forum boxes, SGE, etc. The trend I'm seeing here is that over time, there will be a massive decrease in non-branded clicks to your site (as Eli Schwartz called out in his recent post). But that doesn't mean SEO isn't still a powerful marketing tactic; it will just evolve into more of a content strategy & digital PR role, ensuring that news sites, sites within your niche, forum users, YouTube influencers, social influencers, etc. who are discussing products/services you offer are connecting your brand to that non-branded item in a positive light. So when someone searches for "the best running shoes to prevent shin splints," all of the social signals and online resources should be mentioning your shoe as the solution. That's where SEO will play a role; figuring out that content and digital PR strategy. There will still be other SEO elements involved, like making sure your pages have high-quality reviews + review schema, ensuring Google Merchant Center is configured properly (I'd imagine SGE will feature these at some point assuming all the user signals point to the product they feature), incorporating copy that discusses the problems your product solves onto the product pages themselves, building a clean information architecture, and doing all the other standard SEO work. The key difference is that the SEO strategy will be primarily focused around creating high-quality content, serving content in diverse formats (video, building a forum for your community to engage in, etc.), and on-site / off-site user signals (CTR, engagement, reviews, comments, forum posts, YouTube reviews, social media mentions, news mentions, etc.). As previously mentioned, the measurement of SEO success may look a little different in this new age. Non-branded clicks and keyword rankings will become useless metrics, and organic conversions won't capture the full story. SEO's will need to become stronger advocates for a holistic omnichannel strategy, and get their clients on board with focusing on overall digital ROI, rather than siloing out attribution. Whether it's PPC, SEO, CRO, PR, social media, YouTube, podcast sponsorships, SMS, email, etc. It all needs to work together to drive sales. At the end of the day, the bag is all that matters to executives, so we might as well lean into it 💰