Navattic

We often get asked about best practices when it comes to interactive demos. Specifically things like: ▪️ What use cases are most popular for interactive demos? ▪️ Should I gate or ungate my interactive demo? ▪️ Where should I place my interactive demo on my website? So we analyzed the top 1% (by CTR and traffic) of the over 18,000 demos built on our platform. And updated our State of the Interactive Product Demo Report to share 2024 interactive demo trends. Read the full report or see the takeaways below ⬇️

Want to see our favorite examples of persona-based interactive demos (like the Rally UXR demo center)? Come to the Product Marketing Alliance Positioning, Messaging & Storytelling Summit on Wednesday. Our Head of Marketing Natalie Marcotullio will talk about how to show off how your product works for specific personas - without diluting the messaging. Register: https://lnkd.in/egUvQX68

📺 How Alexander Yant at Slope creates highly personalized demo environments for his prospects using checklists and personalization variables. "Prospects really enjoy the personalized aspects of our demos, it can help relax any tensions and make it less seem like a rigid sales experience and more of just kind of a fun conversation." Building Tips: Use variables: We also personalize each demo with personalization variables so they see their name on the page, their title, and their site in the demo environment. Keep flows concise: We aim to make our demos concise and impactful, showing only the most relevant and engaging parts of our platform. Read or watch the full interviews under “Customer Interviews” of our blog Note: These interviews are sourced from the builders of the top 1% of interactive demos from our State of the Interactive Product Demo ‘24.

Customer Product Demo Spotlight: Wingspan See how Wingspan helps companies save time, reduce cost, and stay compliant. Powered by Navattic demos. Start a demo: https://hubs.li/Q02DvtWg0

We're partnering with Pocus on their new Signal Marketplace to combine interactive demo signals with your existing product or CRM data. See how different customers/ prospects are engaging with your demos + create playbooks on use cases like: ▪️ Engaging a target account who has viewed a product feature demo ▪️ Reengage inactive accounts with new feature demos ▪️ Upsell customers who watch an in-app demo for a premium feature Read more about each use case: https://lnkd.in/eM-k3dCZ

📺 How Merve Alsan at Weglot nurtures YouTube and website leads and shortens their sales cycle by giving them a direct look at what Weglot does. “Before YouTube visitors wouldn't even know what Weglot was, despite watching a full video by us, and now we have this extra channel of leads" Building Tips: Look at other demos: “It's helpful to note down aspects of other demos that you find engaging or off-putting.” Ask for feedback: “After creating a demo, we share it with various team members, including the sales team, to get feedback on what might be missing or unnecessary.” Read or watch the full interviews under “Customer Interviews” on our blog. Note: These interviews are sourced from the builders of the top 1% of interactive demos from our State of the Interactive Product Demo ‘24.

Have you ever built an interactive demo, been ready to publish, and realized you added way too many steps or forgot to add CTAs? If so - that’s why we built in App Demo Suggestions. Always on reminders of interactive demo best practices so you can edit your demo as you're building. All the suggestions are from analyzing the top 1% of interactive demos in our State of the Interactive Product Demo Report and then interviewing those top 1% of customers. Suggestions like: 1) Step Content: Modal Content Too Long, Tooltip Content Too Long 2) CTA Buttons: Modal Without Button, Navigate Button Text Too Long, No CTA in Flow, Too Many CTAs in Escape, Too Many Navigate Buttons 3) Step Content: Too Few Steps, Too Many Steps 4) Forms: Too Many Forms, Too Many Form Fields See all suggestions and the best practices that inspired them ⬇️

Customer Product Demo Spotlight: Litify See how Litify enables law firms and in-house legal teams to be more efficient, increase client satisfaction, and achieve better legal and business outcomes. Powered by Navattic demos. Start a demo: https://hubs.li/Q02CsPC-0

Enterprise SaaS websites (that use interactive demos) have 3.8x more demos on their website compared to last year. What is causing this increase? Demo centers. Websites with demo centers had 9.3 demos on average. As interactive demos have gotten more popular for enterprises (2x compared to last year) enterprises are more comfortable with expanding demo website usage. If you’re thinking about expanding website demo usage below are 3 tips ⬇️ 1️⃣ Use a demo center: 28% of companies used a demo center to show off multiple product lines or use cases in one organized landing page. 2️⃣ Link out via a secondary CTA: 83% of demos (or demo centers) were linked out via CTA rather than embedded directly on a landing page. 3️⃣ Consider ungating your demo: 60% of website demos were ungated. Data from our 2024 B2B Buyer First Best Practices Report. See the full write-up on How to Add Interactive Demos to an Enterprise Website below.

We’re partnering with Sequel.io to host an exclusive event for GTM Executives – The Game Changers Experience. Enjoy a tailored evening of fine dining and networking at The Battery: - Connect & build lasting relationships with other GTM Executives - Share your insights and learn from others during intimate group discussions - Indulge in a gourmet dinner & craft cocktails This event is by invitation only and places are limited. If you want to secure your seat request a ticket, here: https://hubs.li/Q02BNqHp0