Nemo Design

KEEPING IT REEL As we fling into spring, we’ve cut a sizzling summary of sights and sounds in video format. Hope you dig it. https://lnkd.in/gBKX-qDp

In today’s episode, we’re hyped to welcome Mike Crowell, a Portland-based marketing vet whose career spans iconic brands like Nike, Oakley, and Microsoft, as well as running his own successful agencies. This journey testifies to the power of innovation and adaptability in the ever-evolving world of brand marketing. Join us as we explore Mike’s remarkable career trajectory, from starting at a small agency to working with Fortune 500 brands, and eventually creating his own agency. We’ll dive deep into the lessons he's learned along the way—not just about professional success, but also personal growth, resilience, and the importance of staying true to your values in a competitive industry. Get ready for some wisdom, practical advice, and inspiring anecdotes as we walk through his hero's journey in the world of marketing and brand strategy. Whether you’re an aspiring marketer, a seasoned professional, or just curious about the inner workings of global brands, this episode delivers actionable insights and thought-provoking ideas you won't want to miss.

"Embracing Uncertainty: The Leader's Dilemma" "'The universe speaks to us, always, first in whispers,' Oprah Winfrey once said. In the ever-changing landscape of brand design, these whispers are all we have to guide us through uncharted territories. As leaders, we frequently navigate decisions without all the information. Running Nemo Design, I have learned that embracing this uncertainty and trusting my instincts can lead to the right outcomes, or at least something to learn from. Life is a series of decisions, and the best ones often come from trusting your gut. Have you ever made a pivotal decision based on gut feeling? How did it impact your creative journey?" #TrustYourGut #CreativeLeadership #DesignThinking #OprahWisdom #DesignLeadership #Collectiveprogression

Join this week's hosts Trevor Graves and Jennifer Sherowski for our latest episode of the Co-Pro Podcast as they sit down with Tom Monterosso, a seasoned veteran in the snowboarding industry. In this episode, Tom shares his journey from growing up on the East Coast to making the pivotal move out West to work with Snowboarder Magazine. The conversation dives into the pros and cons of being a generalist versus a specialist in the creative world, the exciting developments of the Natural Selection Tour, a premier snowboarding event, and Tom's experiences and contributions to Ride Snowboarding. Whether you're a snowboarder or a creative professional, this episode is full of stories, tips, and industry wisdom that you won't want to miss. Collective Progression is the Nemo motto, and the way we work, live and learn. Join the journey with a rotating cast of curious creatives conversing about what connects. https://lnkd.in/g_SDqsmi

The first episode of the Nemo Podcast "Co-Pro" is dropping today! 🚀 We're kicking off with none other than the legendary snowboarder Todd Richards. 🏂 "Co-Pro" is powered by Nemo Design and embodies our motto: Collective Progression. It's the way we work, live, and learn. Join us on this journey with a rotating cast of curious creatives as we dive into conversations about what connects us all. 🌐✨ Tune in now and be part of the conversation! https://lnkd.in/dcaBTFak #NemoPodcast #CoPro #CollectiveProgression #ToddRichards #Snowboarding #CreativeCommunity

Blending Performance Marketing and Branding: Insights from EO Event Our Principal Trevor Grave recently spoke on a panel at EO event with Talie Smith (Smith & Connors) and Scott Ericson (Wheelhouse 20/20). We dug into “Performance Marketing vs. Branding” - a hot topic for businesses aiming for growth and engagement. Key takeaways: Branding is more than just a logo or a catchy tagline; it is the essence of a company’s identity. It establishes a unique brand identity that helps create emotional connections with consumers. Branding fosters trust and loyalty by consistently delivering value and quality, resulting in repeat business, word-of-mouth marketing, and long-term customer relationships. This emotional appeal differentiates a brand from its competitors, allowing it to command premium prices and achieve higher margins. It’s not what you say your brand is, it is what your customer says it is. Performance Marketing is geared towards generating measurable results and driving specific actions, such as clicks, conversions, or sales. It emphasizes data-driven strategies, targeting specific key performance indicators (KPIs) to achieve quantifiable results. Channels like pay-per-click (PPC) advertising, affiliate marketing, email marketing, and search engine marketing (SEM) are optimized for efficiency and conversion rates. Integration is key: Combine both for short-term wins and long-term relationships. Storytelling matters: It’s not just words - it’s about creating authentic connections. Big thanks Michelle Cario for moderating. Shout to our friends Ray and Joyce Tsang (Only Today) for sharing their insights on “Storytelling Through Film: Crafting the Story of Your Business and Brand”, and Barry Raber for his “5 Questions to Get Your Brand Crystal Clear” workshop. Check out his Forbes article here: https://lnkd.in/gSwg9pKf Curious to hear your thoughts. How do you balance performance and branding in your business? #MarketingStrategy #BrandBuilding #Entrepreneurship

Let’s ski. New brand platform, identity and social playbook for Nordica, plus a campaign to relaunch their most legendary ski to the world. 85 years into innovating at elevation, Nordica saw an opportunity to broaden their audience and meet the new mountain moment. Nemo drafted off our work defining previous iterations of the brand, bringing in a new modern optimism and approachability.  Drop in deeper here: https://lnkd.in/gzmja-kK CD / Mike Schwoebel CD & Copy / Jennifer Sherowski AD / Jay Floyd AD and Design / Mariah Archer Account Management / Rebecca Davis Project Manager / Holly Meller Brand Strategy / Kelly Mertesdorf Social Strategy / Spencer Orofino Motion / Sean Stackhouse and Josh Spivey Campaign AD / Justin Lucero and Andy Westhusing

Though Father's Day was this past weekend, we’re still riding the wave of gratitude. Fatherhood is an ongoing test that teaches humility and builds character. And sometimes, dads get a dose of both when they come up short. “However You Dad” celebrates real ‘look back and laugh’ moments, and reminds dads that despite the occasional miscalculation or hold-my-beer lapse in judgment, your family still loves you. And Man Crates has the perfect way to express that appreciation. Here's to all the amazing dads out there. Photographer: Steve Temple Stylist: Peggi Jeung Creative Direction: Mark Lewman and Mike Schwoebel Art Direction: Mariah Archer Account Management: Courtney Lovell Project Management: Jenny Shirk Music + Man Model: Nic Vinsonhaler

Thanks The Sideways Life for signal boosting our favorite skatepark. Let's skate soon!