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VP of Marketing at Netsertive | Podcast Host | Marketing, Technology & Operations Leader | Adventurer
The ruling is in...."Google is a monopolist, and it has acted as one to maintain its monopoly,” Judge Mehta said in his ruling. For marketers, this reinforces the fact that you shouldn't hang your hat on a single demand source and have a full-funnel, diversified approach to customer acquisition. Google will change, TikToks will come and go, which makes it more critical than ever to stay close to your customer (oh hey 👋 first party data) with digital touch points across their ever evolving digital journey. A few other highlights from the ruling: 👉 Google’s monopoly allowed it to inflate the prices for some search ads 👉 Google has an 89.2% share of the market for general search services, which increases to 94.9% on mobile devices 👉 Legal scholars expect this decision to influence government antitrust lawsuits against the other tech giants, “It creates momentum that supports their other cases" https://lnkd.in/gzBhq9gf #google #digitalmarketing #franchisemarketing Jason Lynch Sydney Kleinsasser Netsertive