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Paper Mate® InkJoy® Gel is the number one assorted gel pen in the U.S. Earlier this year, the brand expanded its InkJoy collection with the launch of its InkJoy Gel Bright! pens. Featuring vivid ink that pops on light and dark paper, the new pens are designed to inspire writing and drawing in more places and help users Feel the Joy™ with even more creative self-expression. At the World Premiere of Disney and Pixar’s Inside Out 2, Paper Mate celebrated guests’ joy with a life-size display wall of their thoughts written using InkJoy Gel Bright! pens. In the film, the Emotion, Joy, helps the main character, Riley, focus on joyful moments while navigating all of life’s emotions. "We love this collaboration with Disney and Pixar on the release of Inside Out 2,” said Lina El-Beshbeeshy, Global Brand Director for Paper Mate. "Joy is at the center of the Paper Mate brand, giving our collaboration with the film such a natural and authentic tie to our purpose. We are constantly striving to help all of our fans Feel the Joy today, and every day."