Nextdoor reposted this
Local is not just a location; it's a critical part of your Ad strategy. If you start with Local as a strategy, and you aspire to build Community, Nextdoor is unique, differentiated, and will perform at scale. Brands are an integral part of Nextdoor, and we were at Cannes Lions International Festival of Creativity last week, meeting with incredible businesses playing active roles in their communities. With over 90M neighbors on Nextdoor, advertisers can reach real people on a regional, city-wide, or even neighborhood basis. The most authentic recommendations in your life come from the people living in your community, and Nextdoor is the best place to connect with a highly-engaged local audience - both online and IRL. I spoke with Elliott Millard at Wavemaker about the power of community -thanks GroupM for this fantastic conversation! https://lnkd.in/gSCGCbdE
Local is not just a location; it's a strategy. 📍 Nextdoor CEO Nirav Tolia sits down with Wavemaker's Elliott Millard to discuss how Nextdoor's platform prioritizes building local communities and fostering real-world connections. This approach, which contrasts with the virtual-focused strategy of many social media platforms, underscores the timeless relevance of local community in our increasingly digital world. Watch it here: https://lnkd.in/gE73PU3Z _ #GroupMCannes Wavemaker UK