On July 8, 2024, Hurricane Beryl made landfall near the Houston metropolitan area. Suddenly, millions of people in the United States’ fourth-largest city shared this top task: use CenterPoint Energy’s digital experiences to understand when their power would return. Unfortunately, CenterPoint Energy was not up to the task. Users rarely bother checking outage information during non-crisis situations. But when a crisis hits, that top task surges to number one on the list, and there are no excuses that will calm anguished and confused people. From author Evan Sunwall’s own personal experience, read about some UX problems with how CenterPoint supported top tasks during Hurricane Beryl. Read the full article here: https://lnkd.in/eUJpvdRe #HurricaneBeryl #HurricaneSeason #UXDisaster #Support #UX #UXFails #LessonsLearned #TopTask #UXProblems #Fail
Nielsen Norman Group
Technology, Information and Internet
Silicon Valley, California 314,497 followers
Evidence-based UX training, research, & consulting. Virtual UX Courses and UX Certification.
About us
Evidence-Based User Experience (UX) Research, Training, and Consulting: Nielsen Norman Group is headquartered in Silicon Valley, with members in 17 additional locations throughout the United States. Services are provided world-wide. Helps clients manage the product and service design process to produce effective, profitable results. In-depth virtual UX training courses online and manages the certification process for the UX Certified (UXC) and UX Master Certified (UXMC) certificates.
- Website
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https://www.nngroup.com/training/virtual/
External link for Nielsen Norman Group
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- Silicon Valley, California
- Type
- Privately Held
- Founded
- 1998
- Specialties
- usability, website effectiveness, emotional design, user experience, design thinking, UX, user experience research, and UX consulting
Locations
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Primary
48105 Warm Springs Blvd.
Silicon Valley, California, US
Employees at Nielsen Norman Group
Updates
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If you ask any UX professional how they feel about their work these days, it’s usually some variation on #overwhelmed, #overcommitted, and #burntout. It’s no secret that no matter where you work, there’s often a constant battle for budget, time, and resources. And if you’re faced with these constraints, prioritization is the key to staying afloat, staying relevant, and frankly, staying #sane. Join Therese B. Fessenden as she chats with Harry Max, author of the book Managing Priorities, about the common misconceptions about prioritization and how to get better at it over time. →Listen to the episode on Spotify, or wherever you get your podcasts: https://lnkd.in/eGegriPZ Want to learn more, check out: → Harry’s book on Rosenfeld Media: https://lnkd.in/eq3d78Bd → 5 Prioritization Methods in UX Roadmapping (Article) https://lnkd.in/enc2QbqK → Using Prioritization Matrices to Inform UX Decisions (Article) https://lnkd.in/eme48Y9C → Incorporating UX Work into Your Agile Backlog (Article) https://lnkd.in/e9k4CPmM → UX Roadmaps (Course) https://lnkd.in/ephvKfVe → Design Tradeoffs and UX Decision-Making (Course) https://lnkd.in/egbkmQmP #UXPodcast #Priorities #Prioritization #Spotify #UXBooks #UX #UserExperience #Rosenfeld
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What is the difference between content strategy and UX writing? While often used interchangeably, they are not the same but rather complementary. They work together to improve the user experience. Content strategy involves setting up an intentional plan, practice, and process to reach specific goals with content over time, while UX writing involves creating clear, concise, and contextually appropriate copy that guides people through an experience. In her recent article, Anna Kaley explores the differences between them and what makes them good complements. Click the link to read more:https://lnkd.in/eWE9EHma Want to go deeper, check out our course, Writing Compelling Digital Copy: https://lnkd.in/edYTVZHn #ContentStrategy #Content #UXWriting #UXWriters #Strategy #Differences #CompareContrast #Copy #UX #UserExperience
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New Study Guide Alert 🚨🚨🚨 UX Specialist Sara Paul has compiled a list of NN/g’s articles and videos on Product Design & UX! Learn how UX professionals can collaborate effectively with product managers and mitigate common challenges such as role overlaps and duplicate work. Product quality and team satisfaction increase when product management and UX roles are partners. 🤝 Check out the guide: https://lnkd.in/ehJ4S2sU Or take our course Product and UX: Building Partnerships for Better Outcomes: https://lnkd.in/eYEawf6Q #PM #ProductManagers #Managers #UXProfessionals #StudyGuide #Learning #Partners #Partnerships #WorkingTogether #Product #Alert #New
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Calling UX professionals in Asia and Australia! Join us July 21–26 for 9 specialized courses led by experienced instructors and industry experts. Elevate your skills through hands-on learning. Take a look at some of the courses: UX Roadmaps: https://bit.ly/3KUf0w9 Service Blueprinting: https://bit.ly/3zeqgB9 View all 9 courses here: https://bit.ly/45CoQME #NNGUX #NNGTraining #UXTraining #UXCourses #OnlineLearning #VirtualCourses #Learning #Courses #VirtualLearning
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Oh no! The spinning wheel of death! 😫 We’ve all been there when an application on our computer suddenly freezes or crashes. Your computing power just isn’t enough. Your brain works the same way. We only have enough bandwidth for a certain amount of information, so processing too much information can cause cognitive overload! As designers, it’s important to know how much our user’s brains can accommodate while interacting with our products and services. In her latest video, Maddie Brown goes over three ways to help reduce cognitive load: 1. Avoiding visual clutter 2. Build on existing mental models 3. Offload tasks Want to learn more about each? Watch her video here: https://bit.ly/3WlC3Xy Take it a step further and take our course on The Human Mind & Usability https://bit.ly/3S0VCSr #Psychology #CognitiveLoad #Usability #MentalModels #BrainFreeze #UXDesigner #UXResearcher #UXPsychology
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With the current state of the economy, the advent of AI, and recent layoffs, many UX professionals are anxious. And we don’t blame you. It’s stressful out there. So, to take a small break from the anxiety, let’s reflect on the aspects of our work that make it meaningful. Recently, Kim Salazar surveyed 126 practitioners, uncovering 8 things practitioners love about working in UX. → Impact & Meaningful Work → User-Centric Approach → Creativity & Problem Solving → Continuous Learning & Variety → Collaboration & Community → Direct Impact on Business → Empowerment & Autonomy → Ethics & Accessibility What’s your favorite thing about working in UX? Let us know in the comments. ↓↓↓↓ Read the full article here: https://bit.ly/3XSAnG3 #WeLoveUX #UXMatters #Accessibility #UXCommunity #ProblemSolving #UXProfessionals #UXJobs #UXWork #UX #UXDesigner #UXResearcher
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How likely are you to recommend this website to a friend or family member? You’ve probably come across this question before after you made a purchase or interacted with a service. This is the prompt behind a popular customer-loyalty metric known as the net promoter score (NPS). While NPS scores are well-known and liked by upper management, there are still some limitations to be weary about: 1. NPS does not capture the full picture when used in isolation. 2. NPS is relevant only with a large enough sample size. 3. By “binning” responses, NPS ignores important information. 4. Customer loyalty is not identical to usability. 5. Customer loyalty cannot capture satisfaction with specific parts of your designs. 6. NPS is often gamed. Interested in learning more about these limitations? Read @Therese Fessenden’s article here: https://lnkd.in/eApsR2WK Or go further with our How to Interpret UX Numbers Course: https://lnkd.in/eazfBzV5 #NPS #NetPromoterScore #UXResearch #UXAnalytics #UX
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#DesignSystems have been a big topic recently (especially if you tuned into Figma's #ConFig2024). They can be a lot to handle, develop, and to learn how to utilize, especially with all the parts that go into making an efficient and useful system. If your team uses a design system, we want to know what you think is the biggest benefit you've found. Check out some of our articles in the meantime: Design Systems vs Style Guides, Kelley Gordon https://lnkd.in/eneHMtbE Design Systems 101, Therese B. Fessenden https://lnkd.in/es8YxB-4 Content Standards in Design Systems, Anna Kaley https://lnkd.in/eiAwqams #ContentStandards #UXDesign #DesignSystem #UIDesign #UXPoll #Poll
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Size does matter… We’re talking about touch targets for touchscreens, of course! Although our designs may be digital, we use our hands to manipulate these elements on touchscreens. Did you know that according to a study from the MIT Touch Lab, the average person’s fingertips are 1.6–2cm (0.6–0.8 in) wide? The typical thumb is even larger — an average of 2.5cm (1 inch) wide! So, designing too small targets can lead to slips, take longer to reach, or cause accidental taps if the spacing is too close. We also need to think of our users’ context(s). Simply walking down the street can make precise taps more difficult. Touch targets need to be large enough to: - Discern what the target is - at minimum 1 cm x 1cm! - Accurately acquire them - Remember that elements clickable with a mouse might not always be accessible by fingers 👆 Want to see some examples? Check out Aurora Harley's article: https://bit.ly/4ewuG6y Or register for our course on Mobile User Experience: https://bit.ly/4bgahQm #TouchTargets #TouchScreens #iPad #iPhone #android #UIDesign #UI #UX