Women’s sports are changing the game and audiences are tuning in globally! Media buyers, hear from our Chief Product officer, Deirdre Thomas as she discusses the future of live sports and how media buyers can embrace the role of women athletes in shaping this dynamic industry. http://nlsn.co/60429IJhY
Nielsen
Software Development
New York, NY 1,130,937 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
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Updates
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How do top brands turn Olympic fan enthusiasm into sales? 📣 Nielsen's new report highlights the impact of sports partnerships on brand awareness and sales growth. See how sponsors are maximizing their media spend across channels. Explore the insights here: https://bit.ly/3WlmEFl
Top brands are like Olympic athletes
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Women’s sports are gaining unprecedented traction! 🚀 Interest in England’s Women’s Super League jumped 52% post-2022 EURO! Seize this opportunity to connect with dedicated fans. Nielsen’s latest article provides valuable insights on maximizing this opportunity. Explore the details: https://bit.ly/3LiGpIC
What’s next for women’s sports: Fueling growth by proving value
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Agencies, the 2024 Olympics are here but are you ready to play? 👀 Gain insights into where fans are watching, influential athletes and more to help with your targeting strategy. Dive into Nielsen's insights hub now http://nlsn.co/6042940li
Paris 2024 Olympic Games Insights Hub
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👓 Struggling to measure cross-platform advertising effectiveness? Luxottica leveraged Nielsen’s Brand Impact to get actionable insights and quantify their campaign impact, including OOH. Advertisers, see how comprehensive measurement can transform your media strategies. Click to read more! 📊📋 https://bit.ly/3zYZAEY
Analyzing Out of Home Impact
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Understand the influence of some of the biggest athletes headed to Paris. Using our InfluenceScope data we’ve broken down their media value and influence. ✨ Explore the full list now. http://nlsn.co/60479fvRh
Paris 2024 Olympic Games Insights Hub
nielsen.com
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45% of TV viewing involves co-viewing. Agencies, want to target this bunch for your campaigns? 🎯 Understand what co-viewing is and how it provides crucial insights for client success. Nielsen’s latest article dives into why measuring co-viewing is a game-changer. Read the article now: https://bit.ly/4dk2a6C
Need to Know: What is co-viewing, and why should you care?
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Nielsen reposted this
🏅 The Olympics Opening Ceremony was a spectacle, but where did audiences tune in across EMEA? Nielsen’s latest insights reveal the trends, helping brands combine this data with our Olympics insights hub, offering a roadmap to successful sponsorships and long-term audience engagement.
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🔐 Unlock actionable insights into sponsorship performance with Nielsen's ROSI framework! From sponsorship logo exposure to fan impact, optimize your investments and elevate your brand's success in the competitive sports and entertainment landscape. Contact us to learn more! http://nlsn.co/6049jpl4B
Contact Us - Nielsen Sports
https://nielsensports.com
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Our Top Ten Streaming List is live 🎬! For the first time EVER, ten titles exceeded 1B minutes viewed in a record setting week of streaming consumption that totaled over 313 billion viewing minutes. Check out the full list http://nlsn.co/6045Y6JUU
July 4th Fireworks: Multiple Viewing Records Set in Nielsen’s Most-Streamed Week Ever from July 1 – 7
nielsen.com