Creating an inclusive culture starts with the courage to #LearntoUnlearn. We must embrace new perspectives and dismantle old biases to pave the way for a more equitable and welcoming workplace. Hear from our COO & PRIDE Executive Sponsor, Tracey Massey, as she shares her perspective on our PRIDE theme, #LearntoUnlearn, focused on breaking down stereotypes and challenging the misconceptions that surround the LGBTQ+ community
About us
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
- Website
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https://niq.com/
External link for NielsenIQ
- Industry
- Information Services
- Company size
- 10,001+ employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 1923
Locations
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Primary
200 W Jackson Blvd
Chicago, Illinois 60606, US
Employees at NielsenIQ
Updates
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#ICYMI Amazon just announced the largest online shopping event of the summer, Prime Day, is officially happening on July 16th & 17th this year. Consumers continue to flock to the e-commerce giant for their favorite deals on both everyday items and big-ticket purchases. To prepare for this big event, our e-commerce experts will host a session called "The Prime Directive" to share our latest insights around Prime Day and ecommerce shopping. Register today: https://lnkd.in/ex77qDPN #PrimeDay #Ecommerce
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🔊Our latest NIQ Beauty Buzz blog article is out now! In this episode, we reveal winning tips to help beauty brands succeed on TikTok Shop. 💄✨ Whether TikTok Shop is already in your market, arriving shortly, or maybe you are considering the platform as a launch tactic into a new market… You won’t want to miss this. 🌟📈 👉 https://lnkd.in/eWW-jYip
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Consumers don't always act rationally... They instead rely on heuristics (like possession and popularity). In our latest report, Connecting Mind & Matter, we highlight how understanding these mental shortcuts can predict behavior and open up new growth opportunities Check out the full report here! 👉https://lnkd.in/e-NuFVc9 #MindAndMatter #NIQFullView #ConsumerBehavior
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🏆 NIQ China Wins 2024 Future Marketing Award for Trend Insights in Beauty and Personal Care. We're thrilled to announce that we've been awarded the 2024 Future Marketing Award for Excellence in Data Mining and Analysis. This honor, given by the Future Marketing and Future LINK committee, highlights our innovation in digital growth and intelligent branding. Our Chief Business Officer, Sarah Hu expressed her gratitude: “We're honored by this recognition. As consumer behavior evolves, the beauty and personal care market is poised for innovation. With deep insights into China's skincare retail market, NIQ uses omnichannel monitoring to analyze sales channels and market performance, identifying growth opportunities. Since merging with GfK - An NIQ Company, our expanded coverage now includes modern trade, city counters, cosmetics stores, e-commerce, and emerging platforms like TikTok. Our century-long FMCG experience, combined with our beauty and personal care expertise, helps clients stay ahead of trends and achieve growth.” #FutureMarketing #DataMining #BeautyInsights #ConsumerTrends
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NielsenIQ reposted this
𝐈𝐭'𝐬 𝐚 𝐰𝐫𝐚𝐩! 𝐄𝐞𝐧 𝐯𝐨𝐥𝐥𝐞 𝐳𝐚𝐚𝐥 𝐛𝐢𝐣 𝐝𝐞 𝐍𝐈𝐐 & 𝐆𝐟𝐊 𝐈𝐧𝐬𝐢𝐠𝐡𝐭 𝐒𝐮𝐦𝐦𝐢𝐭 𝐍𝐞𝐭𝐡𝐞𝐫𝐥𝐚𝐧𝐝𝐬 𝐢𝐧 𝐆𝐫𝐞𝐞𝐧 𝐕𝐢𝐥𝐥𝐚𝐠𝐞 𝐍𝐢𝐞𝐮𝐰𝐞𝐠𝐞𝐢𝐧. Ons eerste gezamenlijke NIQ & GfK klantenevenement met topsprekers en boeiende inzichten onder het thema "Innovation & Optimization with the Full View™". 𝐃𝐞 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: ➡️Full-View-Talks over huidige consumententrends, online en offline commerce, en de evolutie van AI. ➡️Breakout sessies over innovatieve strategieën voor optimalisatie van prijzen, promoties, producten, campagnes en merken. ➡️Waardevolle discussies en netwerkmogelijkheden met vele aanwezigen uit diverse industrieën. Hartelijk dank aan onze externe sprekers Leonardo Muñoz Guedes (Philips), Nicolas Tack (Nestlé), Philip Pennings (Nestlé), Lisa van den Herik (Lannoo Publishers), Gertjan Bos (Koninklijke Gazelle), Philippe Chapuis (PepsiCo), Steven van Pee (HP), Arthur 't Lam (Unilever), interne NIQ/GfK sprekers en onze moderator Krijn Schuurman van Krijn Schuurman Media. 👀 Blijf ons hier volgen, de presentaties zijn binnenkort beschikbaar! #InsightSummitNetherlands2024 #NIQ #GfK
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Data is the backbone of consumer intelligence. Here, our commitment to delivering accurate, secure, and protected data is at the core of what we do. Here's a glimpse at our some of the data integrity, privacy, and security measures: 🔒 AI-powered precision: AI & ML ensure accurate, relevant data for critical decisions 🔒 Next-gen tech: cloud-based analytics for actionable insights with NIQ Discover and Byzzer™ 🔒 Global governance: shared responsibility for data integrity, continuous training, and compliance 🔒 Validation at every step: rigorous testing, QCT monitoring, and automated field data checks 🔒 Privacy first: fair information practices, privacy by design principles, and responsible data collection 🔒 Security snapshot: governance, 24/7 incident response, multi-factor authentication, and more 🔒 Data excellence: aggregated, de-identified data aligning with laws and industry standards Discover more in our latest ESG report, today! https://lnkd.in/gE3YifGK #DataSecurity #AIInnovation #PrivacyMatters #ESG #TheFullView
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📦 #PrimeDay is Back and Bigger Than Ever! Amazon just announced the largest online shopping event of the summer, Prime Day, is officially happening on July 16th & 17th this year. Consumers continue to flock to the e-commerce giant for their favorite deals on both everyday items and big-ticket purchases. To prepare for this big event, our e-commerce experts will host a session called "The Prime Directive" to share our latest insights around Prime Day and ecommerce shopping. Register today 👇 #PrimeDay #Ecommerce
The Prime Directive
www.linkedin.com
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Did you know that the beauty industry has shown consistent growth year over year? 💄 Join us tomorrow for an exclusive webinar featuring the 2023 top innovators at L'Oréal, Maesa, and MAELYS BEAUTY. Gain compelling strategies in the beauty, health + wellness industry. Register now! 👉 https://lnkd.in/eU_hMXc2 #BeautyInnovations #ConsumerBehavior #PersonalCare #HealthAndWellness
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Meet Lou-Eve, our market intelligence consultant! Lou-Eve helps tech clients make strategic business decisions by conducting thorough market analyses, developing focused presentations to address crucial business questions, and providing clients with comprehensive market insights. Watch the video to explore the rapid skill development and collaborative culture that contribute to the impact of her role. 📽️ Visit our career page for open positions: ➡️https://lnkd.in/d2FCzJCH #LifeAtNIQ
Meet Lou Eve, Retail & Technology Consultant at NielsenIQ
https://www.youtube.com/