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Marketing terms can be confusing, so we broke them down for you. Are we missing any that you want ✨explained✨? Comment them down below. #marketingagency #marketinghumor #corporatehumor

Halloween is now in August — and it’s all because of you. A combination of summer and Halloween, “Summerween” is taking over the FYP. It’s not the only version, though — #CodeOrange and #Augtober are also trending. With over 124 million TikTok posts under the hashtag “Summerween,” brands have noticed something important: Consumers want fall products to hit the shelves mid-summer. 🍂 Social media users are flocking to their favorite brands to ask for earlier autumn releases. Which is why Starbucks is bringing back their seasonal pumpkin line in August. 🎃 Though the fall launch experienced the earliest release in Starbucks’ history, it was a hit. What do you think of brands' decisions to launch fall and Halloween products earlier and earlier? Let us know your thoughts in the comments below. #halloweenmarketing #sociallistening #consumerdemand

Weekly roundup: things we're paying attention to this week 👀 🤝 Brands are collaborating with “demure” trend creator, Jools Lebron: https://lnkd.in/gK--pTWW 🤔 AI branding: how to do it (and if you should): https://lnkd.in/gm4phMsu 🎶 Instagram lets users add a song to their profile: https://lnkd.in/ehUVfbWY 📧 Influencers are taking to Substack and Beehiiv to launch newsletters: https://lnkd.in/eiMUik-n 🤖 The AI hype is very different from the dot com craze: https://lnkd.in/gDkJRwPt 📊 The RealReal’s top brands and trends report is live: https://lnkd.in/gcSJqxqs 📡 Alex Cooper’s Call Her Daddy podcast will receive its SiriusXM debut: https://lnkd.in/gwYJgxGT 🧱 The Nike X Lego collab is here:  https://lnkd.in/g9ai5itR 👠 Spanx founder launches Sneex, a heeled sneaker brand: https://lnkd.in/gCpPU9SE 

Can hate comments be inspiration for ads Cereal brand SURREAL is known for it’s tongue-in-cheek ads. But not everyone is a fan. Surreal was recently hit with comments criticizing their ads for only being geared towards people who work in marketing. 😡 In response, their latest OOH ad explicitly markets to those in marketing. Gen Z hates being sold to, but loves being entertained — making brands like Surreal appealing to them. By breaking the fourth wall, Surreal was able to showcase its products by showing Gen Z that they didn’t take themselves too seriously. What do you think of Surreal’s OOH response? Let us know your thoughts in the comments below. #Surreal #brandstrategy #genz 

Smart brands follow trends, but brilliant brands keep up with them. TikTok’s latest craze is “demure fall,” a nod to creator Jools Lebron’s viral video. Just last week, every account featured neon green to celebrate “brat summer,” named after Charli XCX’s new album. 🟩 TikTok’s trend phases require brands to stay relevant or fall behind. But just because something is trending doesn’t mean brands should participate. There’s a fine line between “culturally relevant” and “cringe.” 🫣 Brands can beat a trend to death without adding anything unique or of value to it. They also run the risk of alienating their audiences by participating in trends that don’t align with who they are as a brand. But with the right brand-trend fit, “demure fall” can work to strengthen existing customer interest and pique new client interest. 👀 What do you think of brands using the “demure fall” trend? Let us know your thoughts in the comments below. #trends #socialmedia #tiktok 

Hot take: Sometimes it’s okay to break design rules. Case in point... Heinz's latest ad. Facing new competition in the condiment industry, Heinz rolled out a new OOH ad. But the ad breaks several cardinal design rules: never distort, blur, or reshape the brand logo. 🚫 The reasoning behind the design is modeled after consumer behavior. Heinz’ ketchup is so thick, customers have to shake the bottle to get the product out — which this ad suggests. It’s a simple enough advertisement, but one that all Heinz users can relate to. 🍅 Do you think it's okay to break design rules? Let us know your thoughts in the comments below. #Heinz #brandstrategy #advertising 

Consumers want more content, more often. So the Olympics is working with Netflix to meet that demand. 🤝 Olympic games used to die off after their closing ceremonies, only reemerging 4 years later. The 2024 Olympics renewed viewers’ interest in sports on a monumental scale — to the point where a 4 year gap is no longer acceptable. This prompted Netflix to release a line of documentaries. Series like “Sprint” and “Simone Biles: Rising” have enjoyed a place on Netflix’s top-10 most-watched list for at least two weeks. 🥇 These series are part of Netflix’s partnership with the International Olympic Committee. What seems like a sports content overload is actually a strategic move. 72% of potential Olympics viewers from age 15-45 revealed their interest in behind-the-scenes content from the Paris Games than they were from Tokyo’s Games in 2021. 🎥 The cultural shift caused a demand for Olympics content to hold people over until 2028. Releasing content in this way keeps viewers satisfied until then. What do you think of Netflix and the Olympics’ new strategy? Let us know your thoughts in the comments below. #Olympics #brandstrategy #sports #Netflix 

McDonalds’ is doubling down on an old strategy to attract new customers. McDonalds is planning a revival of their once-popular collectible meal offerings. 🥤 The meals help McDonald’s target two demographics: The older customers that first experienced the collectibles’ debut. And Gen Z, a generation seeking nostalgia they never actually lived through. The cups serve not only as collectibles, but as entry tickets for pop-ups available in Los Angeles and New York later this week. 🎟️ Why? McDonalds believes in “fan truths”. This is the name given to marketing ideas that help invoke memories or behaviors related to McDonalds. 💭 The past popularity of the cups for older customers and the desire of Gen Z to experience nostalgia creates a “fan truth” for McDonalds to draw on. Providing an experience related to the collectible cup creates a deeper connection between customer and brand. What do you think of McDonalds’ collectible cup meals? Let us know your thoughts in the comments below. #McDonalds #GenZ #collectibles #brandstrategy 

Simone Biles and Suni Lee aren’t just Olympians. They’re also content creators. During this year’s Olympics, we’re seeing an exponential growth of athletes creating their own content and gaining traction on social media. 🤳 Why the shift? Sports fans no longer passively consume events and matches. They want to get to know their favorite players and Olympians — not just as athletes, but as people. Getting into content creation allows athletes to develop their own personal brands and directly interact with their community. This also enables them to have more control over the types of brands they want to partner with. 🔓 This rise of athlete-turned-creators is part of a larger shift in the relationship between sports and social media, where there’s more of a two-way relationship between athletes and fans. Do you think more and more athletes will become creators at the next Olympics? 🤔 Let us know your thoughts in the comments below. #Olympics #SimoneBiles #contentcreators

Another week, another Google drama. Here's the lowdown on what's going on with the antitrust ruling. Is Google doing enough to defend it's golden goose — Google Search? #google #googleantitrust #googlesearch