NorthStar Solutions Group, LLC

Today, we honor the brave veterans of the Korean War. Their sacrifice and service remind us of the importance of dedication and resilience. Thank you for your courage and commitment. #KoreanWarVeteransDay #Honor #Service #NorthStarSG

We are excited to announce the expansion of our partnership with SportsPro! Our collaboration will bring innovative solutions and enhanced insights to the sports industry, driving transformative results. Thank you, Nick Meacham, for this incredible opportunity! #StrategicPartnership #BusinessTransformation #StrategyRealization #NorthStarSG #SportsPro

Wishing everyone celebrating Muharram a blessed and prosperous Islamic New Year. May this year bring peace, success, and new beginnings. #Muharram #IslamicNewYear #NewBeginnings #NorthStarSG

🎆 Happy Independence Day from NorthStar! Today, we celebrate our nation's 248th birthday and honor our forefathers who not only envisioned but executed their plans for liberty. Enjoy this special day with family and festivities, and let's continue to uphold the values that make our country great. 🇺🇸 #IndependenceDay #FourthOfJuly #Freedom #NorthStarSG

Today, we commemorate Juneteenth, a day of profound historical significance marking the emancipation of the last enslaved African Americans in 1865. Juneteenth is a celebration of freedom, resilience, and the ongoing journey toward equality and justice. At NorthStar, we recognize the importance of diversity, equity, and inclusion in the workplace. We are committed to fostering an environment where all voices are heard, valued, and respected. Join us in honoring Juneteenth by reflecting on our shared history and continuing to advocate for a more equitable future for all. #Juneteenth #FreedomDay #DiversityAndInclusion #EqualityForAll

👔 Happy Father's Day from NorthStar! 👔 Today, we celebrate and honor all the amazing fathers and father figures who inspire us with their dedication, hard work, and unwavering support. At NorthStar, we recognize the important role fathers play both at home and in the workplace. To all the dads on our team and to our clients, partners, and community members who are fathers, thank you for your contributions and for being role models of strength and compassion. Wishing everyone a wonderful Father's Day filled with joy and special moments with your loved ones. #FathersDay #CelebratingDads #FamilyAndWork

Celebrating Flag Day and the Army's Birthday Today, NorthStar, a proud veteran-owned business, honors two significant events: Flag Day and the U.S. Army's Birthday. Flag Day celebrates the adoption of our national flag, a symbol of freedom, unity, and the enduring spirit of America. Let's take a moment to reflect on what our flag represents and the values it stands for. Simultaneously, we commemorate the U.S. Army's Birthday, marking 249 years of service and sacrifice. As a veteran-owned company, we extend our heartfelt gratitude to the brave men and women who have served and continue to serve in the Army. Your dedication and valor are the foundation of our nation's strength. Join us in celebrating these milestones and honoring the legacy of our flag and the Army. #FlagDay #ArmyBirthday #VeteranOwned #HonorAndService

🌈 Celebrating Pride Month 🌈 At NorthStar, we are proud to celebrate Pride Month. Diversity and inclusion are at the core of our values, and we believe that embracing and supporting each other's unique identities makes us stronger. This June, we honor the progress made toward equality and acknowledge the work that still needs to be done. We are committed to fostering an inclusive environment where everyone feels valued and empowered to be their authentic selves. Join us in celebrating diversity and the contributions of the LGBTQ+ community. Together, we can create a more inclusive and accepting world. #PrideMonth #LGBTQ #DiversityAndInclusion #CelebratePride

🎾 𝗖𝗼𝗺𝗽𝗮𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗼𝗳 𝗥𝗼𝗹𝗮𝗻𝗱 𝗚𝗮𝗿𝗿𝗼𝘀: 𝗪𝗲𝗲𝗸 𝟮 𝗼𝗳 𝟮𝟬𝟮𝟯 𝘃𝘀. 𝗪𝗲𝗲𝗸 𝟮 𝗼𝗳 𝟮𝟬𝟮𝟰 NorthStar Solutions Group, LLC continues to apply its 𝐌𝐚𝐫𝐤𝐞𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐒𝐜𝐨𝐫𝐞𝐜𝐚𝐫𝐝 to the French Open, comparing the marketability of this historic grand slam event between Week 2 of 2023 and Week 2 of 2024 (see last week’s Marketability Scorecard for Week 1 YTY). Here’s what we’ve discovered:   🚀 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 Roland Garros continues to significantly increase its social media activity this year, with a 27.3% rise in posts compared to Week 2 last year. This follows a 32.3% increase in Week 1 YTY, indicating a trend that could expand its follower base and enhance fan engagement opportunities.   📈 𝗧𝗶𝗸𝗧𝗼𝗸 & 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗧𝗿𝗲𝗻𝗱𝘀 TikTok followers surged by 134,272 between Week 1 and Week 2, 2024, showcasing the storytelling power of video. 𝐓𝐨𝐩 𝐏𝐨𝐬𝐭 in Week 2, 2024: An artistic Instagram image featuring Rafa Nadal waving goodbye to his fans after losing to Alexander Zverev in the first round. [Link: https://lnkd.in/gBSzwMb7] 𝐓𝐨𝐩 𝐏𝐨𝐬𝐭 in Week 2, 2023: A TikTok video of Carlos Alcaraz twirling his racquet (“Have you ever seen this before”). [Link: https://lnkd.in/gfczmpCV]    🔄 𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗗𝘆𝗻𝗮𝗺𝗶𝗰𝘀 Roland Garros grew its TikTok followers by 134,272 during this year’s tournament alone, a 7.92% increase from Week 1 to Week 2, 2024. However, average engagements on TikTok and Instagram posts have decreased from Week 2, 2023, to Week 2, 2024 (21,028 drop for TikTok and 350 drop for Instagram).    📊 𝗦𝘁𝗮𝘆 𝗧𝘂𝗻𝗲𝗱 𝗳𝗼𝗿 𝗪𝗲𝗲𝗸 𝟯 𝗼𝗳 𝘁𝗵𝗲 𝗙𝗿𝗲𝗻𝗰𝗵 𝗢𝗽𝗲𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗦𝗰𝗼𝗿𝗲𝗰𝗮𝗿𝗱 We're excited to extend our analysis to the final week of the French Open. Stay tuned for more updates, and please share your thoughts or insights with us!   Photo Sources | Sinner: Outlook India, Jabeur: Reuters, Sabalenka: BBC, Nadal: Hindustan Times   #research #marketing #socialmedia #tennis #media #RolandGarros #FrenchOpen #sports #sportsbiz

𝗖𝗼𝗺𝗽𝗮𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗼𝗳 𝗟𝗮𝘀𝘁 𝗪𝗲𝗲𝗸𝗲𝗻𝗱’𝘀 𝗖𝗿𝗼𝘄𝗻 𝗝𝗲𝘄𝗲𝗹 𝗼𝗳 𝗠𝗼𝘁𝗼𝗿𝘀𝗽𝗼𝗿𝘁𝘀 𝗥𝗮𝗰𝗶𝗻𝗴: Formula 1’𝘀 𝗠𝗼𝗻𝗮𝗰𝗼 𝗚𝗿𝗮𝗻𝗱 𝗣𝗿𝗶𝘅, INDYCAR's 𝗜𝗻𝗱𝗶𝗮𝗻𝗮𝗽𝗼𝗹𝗶𝘀 𝟱𝟬𝟬, 𝗮𝗻𝗱 NASCAR's 𝗖𝗼𝗰𝗮-𝗖𝗼𝗹𝗮 𝟲𝟬𝟬 NorthStar Solutions Group, LLC applied its Marketability Scorecard to three of the most prestigious and significant races in the world of motorsports that occurred over Memorial Day Weekend: the Monaco Grand Prix, the Indianapolis 500, and the Coca-Cola 600. Here’s what we discovered: 🚀 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 All three motorsports leagues published content across their owned social channels, including Instagram, Facebook, YouTube, TikTok, and Twitter/X. Formula 1 led with 666 posts for the Monaco Grand Prix in the seven days leading up to and including the race. The IndyCar followed with 532 posts, and NASCAR had 370 posts for the Coca-Cola 600. This posting activity significantly boosted each league’s potential to grow their follower bases and enhance engagement opportunities. 📈 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 - Formula 1: Formula 1's most engaged post was an artistic Instagram image highlighting Charles Leclerc, the first driver in 93 years to grow up in Monaco and win the historic Monaco Grand Prix. [Link: https://lnkd.in/g-hH7ReY] - IndyCar: IndyCar's most engaged post was a TikTok video capturing winner Josef Newgarden’s incredible pass on the final lap to become the first repeat winner in over 20 years. [Link: https://lnkd.in/g9VT_EGJ] - NASCAR: NASCAR's most engaged post was an Instagram carousel highlighting Kyle Larson’s attempt to become the sixth person in history to complete the "Double" by racing in both the Indianapolis 500 and the Coca-Cola 600. [Link: https://lnkd.in/gH5Ku32F] 🔄 𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗗𝘆𝗻𝗮𝗺𝗶𝗰𝘀   - IndyCar: Among all its social channels, TikTok had the highest engagement at 6.91%, indicating strong interaction from its TikTok followers. - Formula 1: Instagram had the highest engagement at 1.86% relative to all of Formula 1’s social channels. - NASCAR: Instagram was also the most engaged social channel among all of NASCAR’s social channels at a .42% engagement rate.   These variances in engagement rates across Instagram, Facebook, YouTube, TikTok, and Twitter/X underscore the importance of tailoring content strategies to align with the unique features and audience preferences of each channel to maximize both reach and engagement. 📊 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘁𝗵𝗲 𝗠𝗼𝘁𝗼𝗿𝘀𝗽𝗼𝗿𝘁𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗦𝗰𝗼𝗿𝗲𝗰𝗮𝗿𝗱 𝗶𝗻 𝗔𝗰𝘁𝗶𝗼𝗻: Interested in a live demonstration of our Motorsports Marketability Scorecard? Contact Tom Malkin on LinkedIn or call him at 1-800-214-0789 (X-326) to schedule your demonstration. Photo Sources | Leclerc: Sportsbook Review, Newgarden: Forbes, Bell: CBS Sports #research #marketing #socialmedia #Formula1 #IndyCar #NASCAR #sports #sportsbiz