NP Digital

Technical SEO is NOT: ❌ Meta-Descriptions ❌ H1s ❌ Title Tags These are metadata elements related to keyword research and page optimization. Rob Tindula is here to set the record straight on what technical SEO actually is and elements that make up technical SEO. #SEO #technicalseo #searchengine #seostrategy #digitalmarketing

A Performance Max campaign can only succeed if you get your audience signal, final URL, and your target ROAS/CPA all optimized the right way 🤝 If you want to nail your PMax campaigns, Bethany Sloane has the hacks you need to make sure you hit nothing but smooth waters once you launch ⛵️ #pmax #seo #digitalmarketing #digitalmarketingtips #digitalmarketinghacks

🚨 Big Paid Media News Alert: #Amazon & #Google are introducing new fees in Canada! 🤑 Amazon: Starting August 15, 2024, Amazon's Regulatory Advertising Fees will apply to ads served in Canada. These fees have already hit ads in France, Italy, Spain, the UK, Austria, and Turkey. For marketers in Turkey and the UK, these fees might apply regardless of where your ads show up — This is all due to new Digital Services Taxes and other regulations. 🤑 Google: Starting October 1, 2024, Google will implement a 2.5% surcharge for ads served in Canada via Display & Video 360. Look out for the "Canada DST Fee" on your invoices — This fee applies only to media costs, not platform or data fees. Google is taking this action to comply with local revenue-sharing laws. Keep these changes in mind for your upcoming campaigns! Comment "Updates" and we'll send you our monthly industry updates ✨

With the rise of AI overview finally coming out of beta and rolling out to the U.S. - everyone is asking the same question: “Is SEO dead?” According to Nikki Lam, ABSOLUTELY NOT! Listen in on her explanation and take notes 📝 #SEO #seostrategy #AI #Google #digitalmarketing

Brace yourself for a seismic shift in the SEO universe — AI-organized search results pages are about to redefine the game. 🤯 At NP Digital, we're not just keeping up with AI — we're leading the charge. We've been diving deep into AI Overviews to ensure our clients stay ahead of the curve. Here's a sneak peek into our proactive game plan: ✅ Harnessing Google's betas to gain early insights into AI Overviews and fine-tune our clients' content strategies. ✅ Mastering GEO (Generative Experience Optimization) to elevate our clients as authorities in the AI Overview landscape. ✅ Conducting in-depth industry-level SEO tracking to anticipate and adapt to AI Overview impacts. ✅ Going beyond the basics to secure our clients' prominence in search results. ✅ Embracing a culture of continuous analysis and adaptation to navigate AI Overviews. Are you ready? If not, we've got you covered. Here's your go-to checklist! 👇

Watch what happened when Neil Patel was put to the Rapid Fire test! #5thYearAnniversary #NeilPatel #interview

You’re doing social media marketing wrong if you’re ignoring FUZED! FUZED stands for:  funnel unique accounts reached zero-click engagement and dwell time It means keeping the entire funnel in mind, targeting your messages, keeping users on the platform, creating content that encourages action, and keeping people’s attention. In Neil Patel’s webinar tomorrow, he will discuss each part in detail and explore other strategies for making social media marketing profitable for your business. Sign up now with the link in this post to join Neil and his team at 8 a.m. Pacific Daylight Time. https://bit.ly/3RXNX7l

Your PMAX campaign will only be successful if you feed it the right attributes. For Bethany Sloane, this means your PMAX is in need of these two feed attributes in order to liven up what you’ve worked hard to create. Check them out and let us know if you agree or disagree with Bethany’s suggestions! #pmax #feedattributes #marketingstrategy #marketingtips #digitalmarketing

Our Head of Paid Media, Ash Dharan's POV on Google's decision this week on keeping cookies in Chrome. NP Digital APAC