Are you making purchases for Labor Day? 67% of consumers plan to celebrate this year, and Labor Day shopping lists include: 🥫 Food (88% of celebrators plan to purchase) 🍺 Alcoholic beverages (52%) 🥤 Non-alcoholic beverages (38%) 🎉 Party supplies (16%) 🍬 Candy (13%) Labor Day alcohol buyers are opting for: 🍻 Beer (76%) 🍹 Spirits or spirit-based drinks (40%) 🍷 Wine (39%) 🍸 Hard seltzers or canned cocktails (39%) 🛍️ Outside of purchases for the actual holiday, 36% of U.S. consumers expect to shop during this year’s Labor Day sales. View the report: https://bit.ly/3MhBubj #Numerator #consumersurvey #LaborDay #LaborDay2024
Numerator
Market Research
Chicago, Illinois 87,456 followers
Numerator is a data and tech company reinventing market research.
About us
Numerator is a data and tech company bringing speed and scale to market research. Numerator blends first-party data from over 1 million US households with advanced technology to provide unparalleled 360-degree consumer understanding for the market research industry that has been slow to change. Headquartered in Chicago, IL, Numerator has more than 2,000 employees worldwide. The majority of Fortune 100 companies are Numerator clients.
- Website
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https://www.numerator.com
External link for Numerator
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Specialties
- Promotional and Creative Tracking and Monitoring, Promotional effectiveness, Shopper Insights, Consumer Insights, Purchase Analytics, Retailer Insights, and Category Management
Locations
Employees at Numerator
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Professor Clarke L. Caywood, Ph.D. Northwestern University
Professor of Marketing Communications & Public Relations Northwestern University
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Susan O'Neal
Passionate about the consumer relationship.
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Christie da Silva
Vice President, Sales at Numerator
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Brian Kay
Numerator Head of CPG | Technology GTM Leader | Advisor
Updates
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Emerging brands need verified data to inform their retailer, promotional, and innovation strategies. DanO’s Seasoning’s Sean Wachsman, Vice President of Strategy & Danalytics, will join Numerator’s Emerging Brands Summit on September 12th to discuss how Dan-O’s Seasoning strengthened their consumer segmentation. Register now: https://bit.ly/4dx1xHD #Numerator #paneldata #consumersinsights #emergingbrands
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Are muted post-strike alcohol sales due to consumers holding on to pre-strike stock ups or a bigger trend of lower alcohol consumption? Join us tomorrow, August 29th, at 11 am ET for a comprehensive look at the impact of the LCBO strike, a fresh viewpoint on Ontario alcohol buying behaviour, and a perspective on how to track shifting shopping behaviour post-alcohol liberalization. Register now: https://bit.ly/3T9oLLt #Numerator #LCBOstrike #Canada #consumerinsight #consumerbehavior
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🩹 Be Prepared 🌩️ 🌪️ 33% of consumers said their area has experienced storms more often than in prior years, and the regions most prepared for severe weather events are the South (39% feel very or extremely prepared) and Northeast (33%). 👎 25% of U.S. consumers in the West feel unprepared should a natural weather event occur. Common emergency supplies include: 🔦 Flashlights (65% of households) 🩹 First aid kits (58%) 🥤 Water (58%) 🔋 Batteries (58%) 🥫 Non-perishable foods (47%) 📈 Southern households, frequently hit by hurricanes, are 27% more likely to restock their emergency kits multiple times a year. Read the press release: https://bit.ly/3SYE61D View the article: https://bit.ly/3WS9zDz #Numerator #consumerinsights #consumersurvey #weathertrends #summer2024
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The Numerator Consumer Sentiment Tracker gives us a look at how consumers are feeling in today’s economy. Here’s what we learned in the latest update: 💲 Consumers with spare cash say they’re putting it in savings (37%) and paying down debts (35%). 12% of consumers say they do not have any spare cash. ✈️ With the warmer weather, consumers are looking to get out of the house or fix up the house. 30% plan to use spare cash to travel or go on vacation, and 22% plan to make home repairs / improvements. 🥫 To save money, consumers are shopping for items on sale (43%), using coupons / discount codes (42%), and cooking at home (42%). Learn more: https://bit.ly/3vFIlGR #Numerator #consumersentiment #financialoutlook #inflation
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Join Numerator on Thursday, September 12th at 10 am CT for a fast-paced Emerging Brands Summit that highlights the power of panel data to accelerate new opportunities based on verified shopping behaviors, consumer attitudes, interests, and opinions. The Summit will feature presenters such as Saffron Road Foods CEO & Founder Adnan Durrani, speaking on how to inspire and connect with modern consumers. Register now: https://bit.ly/4dx1xHD #Numerator #paneldata #consumersinsights #emergingbrands
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The Numerator Home Improvement Tracker provides quarterly insight into omnichannel consumer buying behavior in select home improvement categories. Here’s what we learned in the latest update: Consumers that purchased home improvement items in the past three months said they purchased items because they: 🏠 Needed supplies for a small DIY project (30.4%) 🔨 Were replacing a damaged/broken item (17.4%) 💲 Needed supplies for a major DIY project (12.8%) 🏬 Consumer reasons for purchasing from a specific retailer included best prices (45.9%), convenient location (44.1%), and product options/availability (35.4%). View the tracker: https://bit.ly/4ctnAyw #Numerator #homeimprovement #consumersentiment #shoppingbehavior
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Have you made plans for Labor Day? 🎉 67% of consumers plan to celebrate this year, with another 15% unsure of plans. Among those planning to celebrate, the preferred activities are: 🍔 Grilling (63%) 👩👩👧👦 Gathering with family and friends (58%) 🧁 Cooking or baking at home (32%) 🍽️ Gen Z & Millennial celebrators are more likely to go out to eat (16% vs. 10% for all celebrators), order food for takeout or delivery (16% vs. 8%), and go out for drinks (19% vs. 8%). View the report: https://bit.ly/3MhBubj #Numerator #consumersurvey #LaborDay #LaborDay2024
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Dynamic consumer needs are changing faster than ever. poppi’s Graham Goeppert, Vice President of Digital Commerce & Media, will join Numerator’s Emerging Brands Summit on September 12th to present on how the brand identified generational segments to reach with their products. Register now: https://bit.ly/4dx1xHD #Numerator #paneldata #consumersinsights #emergingbrands
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How does the weather affect you? ☀️ Nearly one-third (30%) of consumers say they have considered or already relocated due to climate-related issues. 15% of households living in the U.S. West and 13% in the South say they have moved in the past because of weather. 📈 16% of general merchandise categories and 14% of CPG categories—such as automotive, household, sports, grocery, and home & garden—show a fifth of unit sales patterns are due to temperature changes. 🍦 The categories with the strongest relationship to weather changes are often unexpected. Roach bait was the category most influenced by warmer weather, followed by ice cream cones & cups. In colder weather, barley and humidifiers were the top categories affected. Read the press release: https://bit.ly/3SYE61D View the article: https://bit.ly/3WS9zDz #Numerator #consumerinsights #consumersurvey #weathertrends #summer2024
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