Numerator’s Limelight program is focused on recognizing employees who go above and beyond. Nominated by their peers, our Limelight winners model our guiding principles through their actions, words and behaviors in and out of the office. Congratulations to Priyanka Rathod, who represents: Walk in the shoes of our customers. #numerator #lifeatnumerator #guidingprinciples
Numerator
Market Research
Chicago, Illinois 87,751 followers
Numerator is a data and tech company reinventing market research.
About us
Numerator is a data and tech company bringing speed and scale to market research. Numerator blends first-party data from over 1 million US households with advanced technology to provide unparalleled 360-degree consumer understanding for the market research industry that has been slow to change. Headquartered in Chicago, IL, Numerator has more than 2,000 employees worldwide. The majority of Fortune 100 companies are Numerator clients.
- Website
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https://www.numerator.com
External link for Numerator
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Specialties
- Promotional and Creative Tracking and Monitoring, Promotional effectiveness, Shopper Insights, Consumer Insights, Purchase Analytics, Retailer Insights, and Category Management
Locations
Employees at Numerator
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Professor Clarke L. Caywood, Ph.D. Northwestern University
Professor of Marketing Communications & Public Relations Northwestern University
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Susan O'Neal
Passionate about the consumer relationship.
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Christie da Silva
Vice President, Sales at Numerator
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Brian Kay
Numerator Head of CPG | Technology GTM Leader | Advisor
Updates
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We are just a week away from Numerator’s Emerging Brands Summit, which will showcase how growing brands can accelerate new opportunities through the use of panel data. Register now for this virtual event, which includes a presentation from Numerator Chief Economist Leo Feler on “The State of the US Economy: Implications for Emerging Brands.” Register now: https://bit.ly/4dx1xHD #Numerator #paneldata #consumersinsights #emergingbrands
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Congratulations to our 2024 LEAD Graduates! The LEAD (Leadership Exploration And Development) program was designed to elevate Numerator's People Leaders. Nominated participants spent the last six months learning, networking, and working together on projects to elevate leadership skills and gain resources and tools to help them develop as people leaders. The 2024 LEAD Program recently culminated with the graduation presentations, and our graduates knocked it out of the park! Kudos to each of you for all of your hard work throughout the program! Congratulations to Nicole Catalano, Benjamin Prusko, Karen Vu, Vibudh D., Christopher McGovern, Katy Locklund, Kyle Fitzpatrick, Andy Hudson, Kelly Andrichik, Priyanka Shinde, Will Carswell, Derek Maurer, Dave Krawczyk, Patti Kazas, Teresa Christenson, Peter Grotjohn, Anand Powar, Taurean Scantlebury, Stef Caldwell, and Risa (Israeloff) Hefter.
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Time is running out to register for Numerator’s Emerging Brands Summit! Join us on September 12th to hear from an exciting lineup of speakers, including Every Man Jack's Lindsey Bragg Scholtz, Director of Brand Management, presenting on how to build compelling retailer sell-in stories. Register now: https://bit.ly/4dx1xHD #paneldata #consumersinsights #emergingbrands
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67% of consumers plan to celebrate Labor Day - enjoy the last long weekend of summer! #Numerator #LaborDay #LaborDay2024
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Today is a 🔋 Numerator Recharge Day! 🔋 The extra-long holiday weekend allows our employees to soak up the last remaining days of summer. On Recharge Days, our offices are closed to let our team members recharge in the way that works best for them. See you on Tuesday! Think Recharge Days sound amazing? Check out how we handle life here at Numerator: https://bit.ly/3EoQ4ZD #numerator #LifeatNumerator #RechargeDay
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Are you making purchases for Labor Day? 67% of consumers plan to celebrate this year, and Labor Day shopping lists include: 🥫 Food (88% of celebrators plan to purchase) 🍺 Alcoholic beverages (52%) 🥤 Non-alcoholic beverages (38%) 🎉 Party supplies (16%) 🍬 Candy (13%) Labor Day alcohol buyers are opting for: 🍻 Beer (76%) 🍹 Spirits or spirit-based drinks (40%) 🍷 Wine (39%) 🍸 Hard seltzers or canned cocktails (39%) 🛍️ Outside of purchases for the actual holiday, 36% of U.S. consumers expect to shop during this year’s Labor Day sales. View the report: https://bit.ly/3MhBubj #Numerator #consumersurvey #LaborDay #LaborDay2024
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Emerging brands need verified data to inform their retailer, promotional, and innovation strategies. Dan-O's Seasoning's Sean Wachsman, Vice President of Strategy & Danalytics, will join Numerator’s Emer2th to discuss how Dan-O’s Seasoning strengthened their consumer segmentation. Register now: https://bit.ly/4dx1xHD #Numerator #paneldata #consumersinsights #emergingbrands
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Are muted post-strike alcohol sales due to consumers holding on to pre-strike stock ups or a bigger trend of lower alcohol consumption? Join us tomorrow, August 29th, at 11 am ET for a comprehensive look at the impact of the LCBO strike, a fresh viewpoint on Ontario alcohol buying behaviour, and a perspective on how to track shifting shopping behaviour post-alcohol liberalization. Register now: https://bit.ly/3T9oLLt #Numerator #LCBOstrike #Canada #consumerinsight #consumerbehavior
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🩹 Be Prepared 🌩️ 🌪️ 33% of consumers said their area has experienced storms more often than in prior years, and the regions most prepared for severe weather events are the South (39% feel very or extremely prepared) and Northeast (33%). 👎 25% of U.S. consumers in the West feel unprepared should a natural weather event occur. Common emergency supplies include: 🔦 Flashlights (65% of households) 🩹 First aid kits (58%) 🥤 Water (58%) 🔋 Batteries (58%) 🥫 Non-perishable foods (47%) 📈 Southern households, frequently hit by hurricanes, are 27% more likely to restock their emergency kits multiple times a year. Read the press release: https://bit.ly/3SYE61D View the article: https://bit.ly/3WS9zDz #Numerator #consumerinsights #consumersurvey #weathertrends #summer2024