Nuudii System

In 2023, this company grew by 200%. The biggest lever? Hint: it isn't ads. The other day I had the pleasure of interviewing Annette Azan, founder of Nuudii System, on The DTC Insider podcast. And I was blown away by their unique approach to content creation (short and long-form). Which was their main growth lever for almost 2 years in a row. I strongly advise you to give this one a listen... ...as it might change your perspective regarding content creation. As I posted the other day. Every successful company I speak with is COMMITTED to content creation. But these guys are on a whole different level. Why? They use their WHOLE TEAM to create content... ➝ Social ➝ Website ➝ YouTube ➝ Ads Only on TikTok, they post great content, 3 times a day. The results? Some of their videos went viral. Generating a ton of new customers and revenue for them. If your brand is not committed to content, you should strongly consider it. Think about it, founders are not behind a desk anymore. Many of the successful ones I know are generating and posting content every.single.day. If a founder doesn't want to do it, get a full-time creator to do it. I'll leave the link to the episode in the comments.

In this week's Pitch Reviews newsletter, we explore the dynamics between consumer-focused (B2C) and enterprise-focused (B2B) companies in equity crowdfunding. Our latest analysis by Brian Belley reveals intriguing trends in valuations, capital raised, and investment outcomes, highlighting the strengths and challenges faced by B2C and B2B models alike. 🏢 Webinar: Investing in Sports Don't miss the chance to join Rob Connolly on June 5th for a webinar on innovative sports investments through Finlete. Learn how this platform allows fans to invest in athletes' futures, blending passion with investment. 🔥 Featured Pitch: Farm To Flame Energy Discover how Farm To Flame Energy impacts the renewable energy sector by converting biomass waste into clean electricity. This company is raising $5M to expand its technology. 🎧 On The Pod Chris chats with Annette Azan, founder of Nuudii System. Annette discusses transitioning from fashion to entrepreneurship and her innovation in creating 'boobwear' that promotes body positivity and versatility. Check out the full newsletter for all the details! Read Pitch Reviews: https://buff.ly/454Tf6m

I'm not new to the fashion industry, but I was a newcomer to the startup world when I launched Nuudii. Nine years ago, with three prototypes in hand, I had no idea what lay ahead. It was 2016 and the venture world was thriving, money was flowing, and investors were searching for the next unicorn. Following the trend of the times, I spent more time pitching Nuudii System to major venture firms in the CPG world than I did finishing the development of my prototypes and launching the business. Back then, a startup's success was often judged by how much money it could raise rather than its profitability. This focus on fundraising over profits stemmed from several reasons: Growth Potential: Investors were keen on how quickly you could grow and capture market share. Raising a lot of money meant they believed you could dominate your market. Market Positioning: With significant capital, you can invest heavily in marketing, product development, and scaling operations quickly & establish a strong presence. Valuation: Large fundraising rounds often led to higher valuations, seen as indicators of success and future potential. Industry Trends: During the tech boom in Silicon Valley, prioritizing user growth and market expansion over immediate profits was common. Investors were willing to accept short-term losses for the promise of long-term gains. However, this mindset has shifted. Now, building a sustainable & profitable business model is more important. High-profile failures and market corrections have highlighted the need to generate profits, not just raise funds. While raising funds is still important, it's crucial to build a business that can sustain itself in the long run. Fortunately, I adjusted our path and focused on building and launching something great. We started by going directly to early adopters on Kickstarter. Thanks to this crowdfunding platform, our product rocketed around the globe, selling nearly $1 million in goods within a few months! Fast forward to today, we haven't taken in a large round from any one VC or PE group, and have raised over $1.6 million solely from angel investors. This took tenacity, diligence, and an unwavering passion for what we were building. Nuudii System is now firmly aligned to take a solid market share with our innovations, unique brand positioning, and talented team. No smoke and mirrors here. We're thrilled to announce the launch of our 2nd 🌟Wefunder Campaign,🌟 Invest now if you want to actively participate in a company that creates products that positively impact women's lives, and support women and POC in business. Closing in 50 Days! https://lnkd.in/gwZ3zHsD