Brands are eager to connect with subcultures in order to build relevance within existing communities. In OMD Germany's latest consumer insights study, 'Cultures Driven by Passion,' the team uncovers how brands build lasting connections using cultural marketing. "They are certainly welcome in these spaces, but must fit into the value construct and create added value that clearly demonstrates their commitment to a community," said Anne Joisten, Director of Insights at OMD Germany. "This requires a deep understanding of the respective culture." Read the full article for more insights here: https://bit.ly/3My7DeZ #ConsumerResearch #CulturalMarketing #Subcultures #Insights
About us
OMD is the world’s largest media network with 13,000 experts in 120 markets. We are the business transformation partner for the world’s most prestigious brands. We drive digital growth through industry-leading digital, data, and technology capabilities. We are the most awarded media agency network at Cannes Lions 2023, the best performing global media network overall by RECMA, and are ranked number one globally by COMvergence. We are the world’s most effective media agency network in the Effie Effectiveness Index and WARC Effective 100 rankings.
- Website
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http://www.omd.com
External link for OMD Worldwide
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Media Planning, Media Buying, Marketing, Communications, Social Media, Content, Data Analytics, SEO, ROI, Strategy, Programmatic, Insights, Partnerships, eCommerce, AdTech, SEM, and Sponsorship
Locations
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Primary
195 Broadway
New York, NY 10007, US
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Minerva House, 1-4 North Crescent, Chenies Street
London, UK WC1E 7ER, GB
Employees at OMD Worldwide
Updates
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OMD Worldwide hosted multiple celebrations across regions to honor OMD's ‘Global Media Network of the Year’ wins at both Cannes Lions and Campaign awards. OMD EMEA offices, including Dubai, Italy, UK and Amsterdam, were abuzz following the announcement. #OneOMD #OMDTownHall #GlobalMediaNetworkOfTheYear OMD Italy OMD UK Cannes Lions International Festival of Creativity Campaign UK
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OMD APAC tuned into OMD Worldwide’s Global Town Hall, hosting multiple celebrations across the region to honor OMD Worldwide's ‘Global Media Network of the Year’ wins at both Cannes Lions and Campaign awards. #OneOMD #OMDTownHall #GlobalMediaNetworkOfTheYear Cannes Lions International Festival of Creativity Campaign UK
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During OMD Worldwide’s Global Town Hall this week, leadership from each region shared winning work and key insights that drove campaign success while celebrating OMD’s 2024 ‘Global Media Network of the Year’ wins from Cannes Lions and Campaign. OMD offices across the globe – from Germany and London to Switzerland and Italy – gathered to reflect on the incredible growth and celebrate the latest recognitions from some of the most prestigious awarding bodies in the industry. Together, we shared insights on what made winning work from across the network shine, how cross-agency collaboration will co-create the next-generation agency model, and how we’ll continue to unlock growth for our clients' businesses while sustaining the momentum. #OneOMD #OMDTownHall #GlobalMediaNetworkofTheYear
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OMD New Zealand CEO Nigel Douglas recently hosted a discussion on collaboration with Warner Bros. Discovery's Head of Networks (Australia & New Zealand) Juliet Peterson and Stuff’s Owner Sinead Boucher. We learned how these organizations work closely with OMD to navigate media industry changes effectively and efficiently. #Collaboration #MediaSpotlight #Media
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This month's OMD Rapid Response newsletter covers Amazon’s Prime Day, written by guest authors OMD EMEA's Parweez Mulbocus, with expert insight from Omnicom Commerce's Konrad Żmuda-Trzebiatowski and Flywheel's Tim Watkinson. #RapidResponse #Growth #AmazonPrimeDay
Rapid Response: Amazon’s Prime Day. Drive brand growth and sales
OMD Worldwide on LinkedIn
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"It is important for advertisers to get what they pay for — free of fraud and marker fees. From an agency perspective, curation happens behind the scenes, and we work with partners to bring the best content and inventory available, adding value to clients.” — Dileep Raj Singh, Head of Digital, OMD APAC. At #ATSSingapore2024 OMD APAC took to the stage to discuss adtech curation, which ensures that marketing dollars invested are utilized in the best form back into media. #AdTechCuration #AdTech #APAC
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OMD Australia wins gold 👏 Recently, Nine hosted the ultimate Agency Olympic games in honor of the upcoming Paris Summer Olympic and Paralympic games. OMD Melbourne OMDers placed #1 in the competition against rival agencies. Well done to everyone who participated in representing OMD. #OneOMD #Competition #Gold
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B&T recently named OMD Australia co-CEOs Laura Nice and Sian Whitnall on the Best of the Best Media Agency Chiefs list 👏B&T shared that the ‘dynamic duo’ continues to ‘run a steady and highly reputable ship.’ The publication highlights that OMD Australia currently has blue ship companies like Telstra, Coles, McDonald’s, NSW, and Victorian Government media accounts on the books, handling media billings of $1.5 billion. The list considers various factors including agency performance (RECMA/COMvergence), personal accolades, leadership and peer perception, and the broader role played in shaping the industry in the past year. Read more here: https://lnkd.in/gqsrmzmX #OneOMD #Australia #Media
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OMD’s Cannes Lions Media Network of the Year win came from a total of 8 Media Lions awarded, and 13 shortlisted at this year’s festival. The Gold, 3 Silver, and 4 Bronze Lions were awarded to work from the USA, Philippines, France, China and New Zealand. We proudly recognize our talented teams for their dedication to creating transformative work together. Congratulations to all those involved. #OneOMD #CannesLions2024