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USC's Branch brothers are first college football players sign with Jordan Brand USC safety Zion Branch and wide receiver Zachariah Branch signed NIL deals with Jumpman, marking the Jordan Brand's first ever agreements with college football players. "This is a pivotal moment for these talented athletes, as well as a celebration of Jordan Brand and Nike Inc.'s first NIL football partnership," the company said in a statement. "Jordan Brand is pleased to continue its commitment to fostering the future of sport with and propel the brand's legacy forward with the Branch brothers." The Branch brothers, who are repped by Excel Sports Management, have previously partnered together on NIL deals with C4 Energy, Gillette and Honey Stinger. Read more here: https://lnkd.in/eZXJFtzs

Celsius launches NIL campaign with 6 college football stars Celsius is diving back into the NIL space. The energy drink brand launched its "The Essential Six" campaign. The group includes Oregon quarterback Dillon Gabriel, Michigan running back Donovan Edwards, Alabama quarterback Jalen Milroe, Ohio State wide receiver Emeka Egbuka, Florida State quarterback DJ Uiagalelei and Colorado defensive back/wide receiver Travis Hunter. "The expansion of our NIL roster demonstrates our continued commitment to further connect our brand with our collegiate communities," Celsius' Kyle Watson said in a statement. "Each athlete serves as inspiration and motivation to our consumers and their commitment to greatness truly embodies CELSIUS' LIVE FIT lifestyle." Read more here: https://lnkd.in/eZXJFtzs

Adidas, Patrick Mahomes sign Texas Tech athletes to 'Team Mahomes' NIL deals Former Texas Tech quarterback Patrick Mahomes provided a $5 million gift last Thursday toward the school's South End Zone project. Then the next day, the Kansas City Chiefs superstar made history by signing six Texas Tech players to NIL deals with "Team Mahomes." Weeks after adidas and the Red Raiders signed a 10-year partnership, in larger part to Mahomes' work with the sportswear brand, the quarterback launched an NIL initiative nicknamed "Team Mahomes." The inaugural "Team Mahomes" athletes include:   Five-star freshman wide receiver Micah Hudson USA Softball Collegiate Player of the Year NiJaree Canady Jasmine Shavers, the leading scorer for the women's basketball team Matthew Comegys, one of the nation's top amateur golfers Women's soccer player  Sam Courtwright, the 2023 Big 12 Freshman of the Year Baseball player TJ Pompey, who was named a freshman All-American Read more here: https://lnkd.in/eZXJFtzs

NEW: 2024 Preseason College Football Doak Award Odds Who would you take? https://lnkd.in/gQ8AaSbX

Ahead of the college football season, Texas quarterback Quinn Ewers signed on as the new face of Rhoback. Full terms of the NIL deal were not disclosed, but On3 learned it is valued between $100,000 to $150,000. "I am incredibly excited to be working with Rhoback as my official apparel sponsor and to become a leading face of their Rhoback U program," Ewers said in a statement. "It's exciting to see their presence really take off within the college athletics community. Their products are the most comfortable I have worn, and it’s been such a fun experience being able to create some awesome content with their team."   As part of the deal, Ewers can earn a commission for the sales he drives. The quarterback will also receive a substantial amount of gear. Ewers' agreement with the brand is even more valuable, as Rhoback is launching its licensed gameday collection. The company has secured licensing agreements with Arkansas, Alabama, LSU, Virginia Tech, Virginia, Ohio State and Texas.   Ewers has a $1.7 million On3 NIL Valuation, which is No. 5 in the college football NIL rankings. His valuation is No. 6 in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their valuation.

Tennessee enters historic, multi-year sponsorship deal with Pilot As athletic departments across the country prepare for a new era of college football, Tennessee athletics signed one of the largest sponsorship deals in college athletics history. The Volunteers entered a multi-year partnership with travel center company Pilot, which is headquartered in Knoxville. Announced Tuesday morning, the full terms of the agreement were not disclosed but a source told On3 it is one of the largest sponsorship agreements in the sport’s history. Shepherded by Volunteers athletic director Danny White, Pilot becomes the presenting partner of the Neyland Stadium renovation project and the official travel stop of Tennessee athletics. The terms of the agreement go up to 20 years and could be extended. Along with White’s leadership, the deal was negotiated with the Vol Network, Tennessee’s local multimedia rights property through LEARFIELD.

NCAA's Charlie Baker expects women's tournament revenue plan to pass The NCAA is closing in on a distribution fund, including units, for the women's basketball tournament. Tuesday, the D-I Board of Directors introduced a proposal that could take effect for 2025. NCAA President Charlie Baker later said he foresees no issues with getting final approval. "I'll be shocked if this thing has any issues at all gaining approval," Baker said. Under the proposal, the NCAA creates a Women's Basketball Equal Conference Fund and Women's Basketball Performance Fund, and a vote is expected in January during the NCAA Convention. Both funds would go into place in time for March Madness in 2025 and give the women's tournament a financial element similar to the men's side. Read more here: https://lnkd.in/eZXJFtzs

College Football Playoff: Predicting the inaugural 12-team CFP field, 2024 national champion per Jesse Simonton The 2024 season marks the introduction of the first 12-team College Football Playoff. The season lasts all the way until Jan. 20, 2025 when a new champion will be crowned. The expanded playoff is likely to be dominated by SEC and Big Ten, but every year, a member of the ACC and Big 12 will receive a coveted top-four seed and a bye in Round 1. Using my latest Preseason Top 25, here’s a projection breaking down how the 2024 College Football Playoff could unfold. Who gets in? Who gets left out? Which Group of 5 program grabs the 12th-seed? Let’s take a look at the projected 2024 College Football Playoff Field Read more here: https://lnkd.in/e8hsUXGW

Mr. FIU: Pitbull purchases naming rights to football stadium FIU and musical artist Pitbull have entered into a naming rights agreement for the team's football stadium. Pitbull is paying FIU $1.2 million per year over the next five years as a part of the agreement. With that, FIU's stadium will be called Pitbull Stadium. Throughout his career, Pitbull has been closely associated with South Florida and Miami, in particular. After all, it's the city where he was born and raised. Plus, he went to Miami's Coral Park High School. Because of that, the connection with FIU, a school located in Miami, seems relatively clear. What's more unique about the deal is that Pitbull is buying the naming rights for himself, rather than a business or company like most naming rights deals. FIU athletic director Scott Carr called the deal "historic" and "program changing."

BREAKING: NCAA slaps former Michigan coach Jim Harbaugh with four-year show-cause order for 'unethical conduct' An NCAA Division I Committee on Infractions panel has ruled on a case involving Michigan coach Jim Harbaugh, issuing a four-year show-cause order and a one-season suspension to the ex-Wolverines coach. The case is not related to the alleged sign-stealing investigation that is ongoing and for which the Wolverines expect to formally receive a Notice of Allegations soon. Instead, this case involves Michigan and five individuals who currently or previously worked for the football program who earlier reached an agreement with NCAA enforcement staff on violations concerning both recruiting and coaching activities by non-coaching staff members that occurred within the football program. Read more here: https://lnkd.in/e8hsUXGW