OneTeam Partners

EA College Football is back! EA Sports College Football 25's early access through the Deluxe Edition is now available and the game will be released worldwide tomorrow, Friday, July 19th. With 14k+ athletes opting-in, OneTeam has created the largest single sport licensing program in the world! A special thank you to the athletes who opted-in, EA SPORTS team, and other teams and individuals who played significant roles in making this happen after the 11-year hiatus. This game is an incredible opportunity to highlight the talent and spirit of the athletes. Support by pre-ordering yours today or purchasing tomorrow!

Now that's Pixel perfect. 🤩 • After signing recent WNBA (Women's National Basketball Association) and National Women's Soccer League (NWSL) partnerships, Google wanted to further support athletes in these leagues. So it worked with rights licensing agency OneTeam Partners to form a historic partnership yesterday with the WNBPA (Women’s National Basketball Players Association), National Women's Soccer League Players Association (NWSLPA), and USWNTPA that makes Google Pixel the official mobile phone of the unions and the sponsor of marquee union events. 🤝📱 • For more sports biz wins like this one, subscribe to our free, 3x-weekly sports biz newsletter here: https://lnkd.in/eYH82ywF • Beyond this, Google Pixel will also serve as the official content capture partner of the players’ associations and sponsor the WNBPA Google Pixel Players’ Lounge at All-Star Weekend, the NWSL Players’ Party, and the USWNTPA Players’ Ball. 👀 • Each event will feature the Pixel Player Portrait Studios — a VIP suite for athletes to hang out, relax, and glow up before being treated to professional photo shoots using Pixel’s AI–powered camera. This includes the second year of the WNBA Players’ Lounge, which has been expanded to involve other brands like L'Oréal Groupe, Def Jam Recordings, and BODYARMOR Sports Nutrition. 👏 • Men’s unions like the NFLPA benefit from myriad sponsorships with Fortune 500 companies like Microsoft and PepsiCo, but this is still new to the women’s sports space. Notching the first deal involving all three organizations is historic and highlights the overlap between women’s basketball’s and soccer’s shared mission of advancing the game for everyone. ✊ • OneTeam told The GIST yesterday that after the success of last year’s WNBPA Players’ Lounge, Google came to the company asking how they could further invest in athlete stories in basketball and beyond. Since OneTeam represents multiple pro athlete unions, getting all three on a deal was an easy layup.🏀 • Women’s sports are still playing catch up in terms of reach and size, but deals like this allow orgs to combine forces to cross-pollinate audiences and boost their reach. Plus, joint collabs like this make it easier for brands to make one big purchase across entities. 💰

As we head into the WNBA All-Star Weekend, we're pumped to announce a groundbreaking partnership between Google Pixel, the WNBPA (Women’s National Basketball Players Association), National Women's Soccer League Players Association (NWSLPA), and U.S. Women's National Team Players Association! This transformative collaboration marks the first sponsor deal inclusive of all three unions. It's all about capturing and sharing the stories of their incredible athletes through Pixel Player Portraits. Google Pixel has been an amazing partner, showcasing their dedication to uplifting women athletes by fostering community, breaking barriers, and providing exclusive access at player events. From the WNBPA Google Pixel Players’ Lounge at All-Star Weekend in Phoenix, Arizona, to the NWSL Players’ Party and the USWNTPA Players’ Ball, we’re excited about all these upcoming destinations. These events will be unforgettable! As the Official Mobile Phone and Content Capture Partner of the Players, Google Pixel is bringing athletes’ stories to life, emphasizing their contributions beyond the whistle. We can't wait to see the magic unfold with Pixel’s AI-powered camera technology! A big thank you to the teams and individuals, including our PA partners, who played a critical role in making this happen. Let’s celebrate the power and impact of these phenomenal athletes!

Big news in basketball and gaming! We’re thrilled to celebrate A’ja Wilson on the cover of the NBA 2K25 WNBA Edition and both A'ja and Jayson Tatum on the All-Star Edition. This marks the first dual global cover for the NBA and WNBA, showcasing the rising popularity of basketball. This cover isn’t just an image – it’s a powerful statement about the passion and personality of these incredible athletes. As proud partners of the WNBPA (Women’s National Basketball Players Association), OneTeam is excited to see this come to life. A huge thank you to A’ja, her representatives, the WNBPA and the NBA 2K team for making this happen. #NBA2K25 #BallOverEverything

Join our team! OneTeam Partners is hiring a Graphic Designer. Los Angeles based preferred, but remote applicants are welcome. This role involves designing creative assets that will help amplify the stories and brands of athletes, enhancing their commercial rights and opportunities. By creating compelling visual content for business, media, and communications projects, you will play a crucial part in maximizing the NIL of professional and collegiate athletes and showcasing their unique narratives.

MLBPA and OneTeam Partners recently launched OneTeam International, a joint effort to export American players unions' power to help international colleagues.

Financial education is an important service the U.S. Women's National Team Players Association provides for their members. TIAA empowered the players with this knowledge by meeting with them and discussing a number of financial topics. TIAA is the Official Financial Planning Education Partner of the USWNTPA. #retireinequality

We're thrilled to announce the launch of OneTeam International. In collaboration with the Major League Baseball Players Association, OneTeam International will expand our business verticals globally and grow the Player Association partner network worldwide and across sports. Leading these efforts is Jonas Baer-Hoffmann, our new SVP, Global Business Affairs and Head of OneTeam International. Our mission is clear: to be the top ally for athletes and their Player Associations, creating commercial programs that truly capture their collective value.

This opinion essay from OneTeam shares some crucial messages we believe need to be heard. We're living in the athlete era, where it's no longer just about the logo on the front of the jersey; it’s about the name on the back. Now, let's talk about women's sports. Despite the clear demand, many companies still hesitate to fully invest in bringing products featuring women athletes to market. This underrepresentation in the massive market for officially licensed sports merchandise holds back the commercial growth of these sports and diminishes overall market potential. Our partners at the WNBPA, NWSLPA, and USWNTPA feel this lack of investment is stifling the growth of women’s sports. It also undermines efforts to promote diversity and inclusion within the licensing industry.   As women’s sports reach new heights, it's time for the industry to recognize the central role athletes play in driving this growth- and lead the way in this new era, with an ongoing commitment to championing women athletes.

Bring Glory Home. 🏈 EA SPORTS College Football 25. Coming July 19. #EASPORTS #ItsInTheGame #WeAreEA #CFB25