We are delighted to partner with gamification leaders Captain Up and Gamanza Group AG to deliver a first to iGaming and Sports Betting operators: AI-orchestrated gamification! 🎉 iGaming operators can now deliver dynamic, relevant messages and offers through coordinated gamification and CRM campaigns, driving higher retention rates and deeper player engagement. 💪 More details ➡ https://lnkd.in/ep2kmze9
About us
Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action. In Gartner's 2023 Magic Quadrant for Multichannel Marketing Hubs, Optimove was positioned the highest in execution and furthest in vision among Challengers. In Gartner's companion report, Optimove ranked #1 by Gartner for Multichannel Marketing Journey Orchestration. Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands. For more information, go to Optimove.com.
- Website
-
https://www.optimove.com
External link for Optimove
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Customer retention automation, Conversion optimization, Behavior modeling, Predictive analytics, LTV maximization, Personalization, Customer churn prediction & prevention, Customer engagement, Multi-channel marketing, Lifecycle marketing, Micro-segmentation, customer relationships, relationship marketing, CDP, Customer Data Platform, Retention, and Customer analytics
Locations
-
Primary
1407 Broadway
Suite 448
New York, NY 11106, US
-
14 Bonhill Street
London, England EC2A 4BX, GB
-
2 HaShlosha St.
33rd Floor
Tel Aviv, Tel Aviv 6706054, IL
-
Dundee, DD1 3DE, GB
Employees at Optimove
Updates
-
How did Sisal, a leading international iGaming operator, transition from traditional, static marketing campaigns to a dynamic, real-time approach that delivers unparalleled player experiences? 💡 Francesco Lietti, Sisal's Online Innovation & Consumer Data Director, shared the 9 key steps of the brand's marketing evolution at #OptimoveConnect2024. Check out the full story or watch the session to learn more. ⬇
-
Let's not do that then! Take just two minutes to see how we empower SKS365 Group to elevate marketing with advanced personalization, seamless orchestration, and more. 📽➡ https://lnkd.in/dwRg5gP2
-
🚨 Heads up, marketers! This holiday season, consumers are gearing up to spend more—doubling their gift budgets compared to last year. Our 2024 Holiday Shopping Intentions report is out, revealing key shifts in consumer behavior. These trends offer a prime opportunity to elevate your holiday campaigns and make this season your most successful yet. Download your copy of the report ➡ https://lnkd.in/e57qS_gh
-
Huddle-up iGaming operators! Our annual NFL Wagering Intentions Report reveals a significant 39% surge anticipated in Live Betting 🏈 The report, based on a bettor survey, offers invaluable insights into NFL bettors' motivations, preferences, and behaviors. And we've also included 12 actionable recommendations to help you maximize this potential. Download your copy and go deep! ➡ https://lnkd.in/eNgnPjT6
NFL Bettors Planning to Wager More This Year, Says Optimove
https://www.casino.org/news
-
We don’t know about you, but last night, we were definitely feeling 22! 🎙 Hosting our amazing clients and prospects at Taylor Swift’s unforgettable concert at Wembley last night was nothing short of magical. From the electrifying performances to the incredible company, this one is going to be hard to shake off (they even got a friendship bracelet in true #Swiftie style!). Here’s to creating even more magic together, both on and off the stage! Shout out to our lovely guests Sophie Twose, Yvonne Shepherd, Lydiane Ardry, Ilona Mackevica, Tom Middleditch, Nicki Helfet CLMP™, Emma Simpson-Scott, Giulia Diomampo, and Maria Grigorova and to our own Eddie Patzsch, Paul O'Shea and Leigh Kalina. We all envy you now.
-
+2
-
Are broken customer journeys hurting your brand? 🎤 In a new episode of Shepard (Shep) Hyken's Amazing Business Radio, our VP of Marketing, Rony Vexelman, discusses how you can avoid experience breakdowns by leveraging AI, the power of personalization, the importance of a customer-led approach to keep journeys seamless and much more. Take a listen to gain actionable tips to elevate your customer experience! ➡ https://lnkd.in/ecwHTt-J #CustomerExperience #AI #Personalization
-
"It's not a button, it's not a feature. It's a holistic way of thinking about how I, as a marketer, use my data and deliver marketing campaigns that are impactful with AI's assistance," says Ben Tepfer, our Director of Product Marketing. 💡 Ben is talking about OptiGenie, marketers' AI-powered, Customer-led Marketing assistant that guides you through every step of your workflow. Learn more ➡ https://lnkd.in/ewRfm_2X
-
Last week, we had the pleasure of sponsoring a CommerceNext dinner in New York City, where our Eddie Patzsch and Dan Sterling joined a group of top Big Apple marketing executives. 🥂 The evening sparked insightful discussions on how marketers, like air traffic controllers, manage vast volumes of customer journeys. It was a great opportunity to explore how AI can help navigate the increasingly complex landscape of customer experiences. Find out more about marketers as air traffic controllers ➡ https://lnkd.in/e7zcFzfj
-
Marketers are, in essence, air traffic controllers 🛬. They navigate thousands of concurrent customer journeys, ensuring each is smooth and engaging. For marketers and air traffic controllers alike this is a task that is humanly impossible to manage without AI assistance. By leveraging AI tools, marketers can be position-less and deliver highly personalized and engaging experiences at scale. Start here ⬇
The Marketer as Air Traffic Controller: Navigating Customer Journeys with AI
https://www.optimove.com