Outdoor Media Group (OMG) reposted this
Very excited to share the latest campaign launch for The Athletic! Focusing on what makes fans tick, while celebrating the passion that drives the game, The Athletic commissioned a survey revealing that more than 70% of football fans who do game-day rituals for good luck truly believe they do make their team play better, and more than a third (37%) of fantasy players change their lineups based on whether they have done their game-day ritual. Understanding game-day optimism, The Athletic’s “Superstition Swap” campaign celebrates the passionate rituals fans embrace to support their teams, combining the heart-of-fan traditions with the expert insights they need to navigate this season. We kicked things off with an impactful out-of-home campaign in New York, Philadelphia, Detroit and Los Angeles highlighting illustrations of sentimental game-day items from the likes of Anthony Ramos, Kylie Kelce, and Sam Richardson. NFL fans can also get in on the campaign by submitting their own game-day item or ritual at https://lnkd.in/e8uSZ-AG for a chance to be featured in the campaign themselves. Finally, we're hosting a series of watch parties for the first few games of the season in Kansas City, New York and Detroit. Cheers to our agency partners at M&C Saatchi Group, Hearts & Science and Outdoor Media Group (OMG) for the speedy and thoughtful work. And of course a big congrats to the crew from The New York Times marketing team.