OvationMR

Case Study: Boosting #BrandAwareness in #B2B #Education OvationMR partnered with GoGuardian, a leading school management software provider, to elevate its brand awareness and understand competitive landscapes within the K-12 sector. By surveying over 550 educators, administrators, and IT professionals across public and private schools, OvationMR identified critical product perception gaps and competitive insights. This partnership also created a product usage matrix for sales support, highlighting critical product features for targeted marketing. Key Differentiators: ✅ Advanced business profiling for precise participant targeting ✅ Faster insights and validated processes ✅ Effective reach into hard-to-access segments Bart B.

So many posting about sample fraud, creating catchy slogans and swag but… Here’s a solution that puts a sting 🐝 on your sample woes. QualibeeOE - Catch the Buzz….

I am super excited about the reimagined YouTube channel for Market Research Institute International, where I am executive director. The revamped channel extends MRII’s educational mission by offering short, informative videos on topics that are relevant to anyone with a need to understand how to conduct and analyze market research and insights.  Research among young professionals makes clear they want to learn via short-form videos, and this initiative is designed to meet the needs for that group of learners and anyone wishing to spend a few minutes to make themselves smarter about market research best practices in an easily digestible format. Short videos featuring the world’s leading insights experts will be released on a weekly basis and cover a variety of engaging and insightful content, such as: > Advanced analytics topics such as segmentation, bayesian networks, segmentation and more > Best practices for B2B and consumer methodologies, visualization techniques and proving ROI > Challenges and opportunities surrounding the use of AI in the market research field > Brand-centric views on deepening consumer insights and more Already, four episodes from the webinar series are available on the channel, covering B2B market research and AI in the insights sector. I hope you'll subscribe 👇 https://lnkd.in/gcN2Txh5

Case Study Highlight: Transforming Market Research with AI! A regional bank leveraged the OvationMR AI tool, QualibeeOE, to enhance its understanding of small business banking needs. In a 10-day survey, QualibeeOE analyzed responses, generated follow-up questions, and scored relevancy, revealing key insights often missed by standard surveys. This AI-driven approach increased respondent engagement and provided actionable insights, helping the bank address customer pain points efficiently. Results showed higher quality responses and greater detail, demonstrating the powerful impact of integrating AI in market research. #AI #MarketResearch #CustomerInsights #Banking #Innovation

It's always a fun time when you can combine work and fun. Had a great time getting together with this wonderful group from Material+ at TopGolf and mix a little business with pleasure. I always enjoy being able to use my past life as a golfer to help people learn to enjoy the game I have loved for so long. Anyone else want to learn how to play? Jennifer Whaley #GOLF #TopGolf #MARKETRESEARCH OvationMR

We want to thank James Endersby, CEO of Opinium and Founder of Significant Insights, for helping us organize and co-hosting our first-ever North American Significant Insights Networking Event, which took place this past Wednesday evening at Boqueria Restaurants Hudson Yards. These are perfect occasions for a relaxed conversation among senior insights leaders and rising stars on how to foster even more bright and diverse talent into the insights industry and how to leverage emerging technologies into our businesses. Several events like this one are planned for the year ahead, with the next one coming up in October 2024 in Orlando around #TMRE and then in Chicago in March 2025 around Quirk's Media. If you want to attend one of these events, please get in touch with Claire Kuhn or Jennifer Whaley. If you want to learn more about, get involved in, or sponsor a Significant Insights event, please contact James Whaley or James Endersby. Comments Encouraged 😀 Tasneem Dalal, Claire Kuhn, Katie Egge, Patricia (Pat) Sharp, Kathy Sheehan, Mohit Gour, Craig Charney, Dan Coates, Lisa Courtade, Erik Larsen, Jennifer Whaley, Michel Jones, Jeff Gerken (我亜剣), Spencer Wen, Simone Bozzetti, Brad Larson

Great Event Dinner with fellow Marketing Research Education Foundation MREF Executive Board member Brad Larson, Fellow Market Research Institute International Executive Board Members Dan Coates and Lisa Courtade, Market Research Society (MRS) Chair, Founder of Significant Insights, CEO of Opinium James Endersby, OvationMR Team: Jeff Gerken (我亜剣), Jennifer Whaley, Claire Kuhn, Michel Jones, Erik Larsen Guests: @Tasneem Dalal , Mohit Gour, Tariq Mirza, Craig Charney, Katie Egge, Spencer Wen, Simone Bozzetti, Patricia (Pat) Sharp, Kathy Sheehan A evening of Tapas and great discussion around bringing both diverse young talent and innovative ideas into action. Quirk's Media #mrx

Unlock Opportunities in the Food Industry with K-Means Clustering and Innovative Concept Testing In the ever-evolving food and restaurant industries, understanding diverse consumer needs is paramount. Our latest case study reveals how K-Means Clustering and innovative concept testing can transform raw data into actionable insights. By analyzing dining behaviors and demographics, K-Means Clustering helped us identify four distinct customer segments, each with unique preferences and spending habits. Additionally, our "Meaningfully Unique" concept testing evaluated new food products' potential, ensuring only the most innovative and appealing ideas make it to market. 🌟 Why It Matters - Tailored Strategies: Customize marketing, menu offerings, and services to meet specific customer needs. - Enhanced Satisfaction: Improve customer experience and loyalty by addressing unique preferences. - Revenue Growth: Drive sales with targeted promotions and loyalty programs. - Innovative Products: Invest in food concepts with the highest market potential based on consumer trends and expectations. Ready to elevate your business with data-driven insights? Discover how K-Means Clustering and innovative concept testing can help you navigate the complexities of modern consumer behavior and unlock new opportunities for growth. Bart B. Erik Larsen Frances Jones Claudia Olson Al Hutfles Pat Cirillo #DataScience #FoodIndustry #CustomerInsights #KMeansClustering #MarketResearch #BusinessGrowth #ProductInnovation

🌟 Why Follow OvationMR? 🌟 At OvationMR, we're dedicated to revolutionizing market research and providing unparalleled insights to drive your business forward. Here are just a few reasons why you should hit that "Follow" button: 🔍 Cutting-Edge Research: Stay updated with the latest insights industry trends, methodologies, and innovations. We constantly push the boundaries to deliver the most accurate and actionable data. 🤝 Expert Insights: Gain access to thought leadership from industry experts. Our team regularly shares valuable articles, whitepapers, and webinars to help you stay ahead of the curve. 📊 Data You Can Trust: OvationMR offers reliable and insightful data, and we are committed to quality and transparency. We believe in making informed decisions based on solid evidence. 🌐 Global Reach: Our extensive panel network covers a wide range of demographics and geographies, ensuring you get a comprehensive view of your target audience. 💡 Innovative Solutions: We're at the forefront of market research innovation from synthetic respondents to advanced polling techniques. Discover new ways to connect with and understand your customers. 📈 Success Stories: Be inspired by case studies and success stories from companies that have leveraged our services to achieve their goals. Learn how you can apply these strategies to your own business. Join our growing community of market research professionals and enthusiasts. Follow us to stay informed, inspired, and ahead in the ever-evolving world of market research. 🔗 [Follow OvationMR on LinkedIn](https://lnkd.in/eJTJZxfc) #MRX #DataInsights #CustomerExperience #Innovation

A sappy and proud cheers to 10 years in #mrx 🥂🥂🥂🥂🥂 10 years ago this month I started my first internship in the industry. How fitting to celebrate this milestone with OvationMR sending me to the Insights Association Leadership Event?! I’m so lucky to have my dream job and I’m even luckier to have landed it by simply being myself. It all started at Ktown Karaoke…🎤😂🙌 Thank you to the incredible team that consistently believes in and invests in me 😭 James Whaley Michel Jones Bart B. Erik Larsen Jennifer Whaley + a huge thank you to all the incredible folks who’ve helped me get here Jonathan Weiser (he/him) Matthew Pagano Minna Malinen-Rabus Severine Tarayre Karen Bakos Spencer Wen Bradley Gottschalk Jordan Allan Urszula Paliwoda Danielle Rissmeyer Danielle Anthony Kai K. Fuentes AJ Keirans Ginger De Stefano Adam Warner David Warner Don DeVeaux & SO many more ❤️