Ovative Group

Ovative is a 2024 Digiday Technology Awards finalist! We are a finalist in two categories: -Best Marketing Analytics Platform highlights our Modern MMM, purpose-built to measure incremental impact on revenue, customer, and brand. -Best Data Team recognizes our team of measurement experts who make sense of the complexities of marketing measurement. Read more about these awards: https://bit.ly/4dIkiYG

Get ready—the 2024 election cycle is shaping up to be the most expensive in history, with media spending expected to soar by 29% compared to 2020. With channels like Local Linear TV and Meta expected to see over 10% cost hikes, it's important for marketers to have a plan. Let us know how you're preparing below!

On, Wisconsin! ❤️ Ovative hosted the University of Wisconsin Buckingham Club's inaugural summer cocktail party. The event wasn't just about reconnecting with fellow Badger alums—it was also a chance to give back. During the event, alumni raised funds for the UW End Alzheimer’s Research Fund and the Badger Fund supporting UW athletics. The night was full of Badger pride and fun, from enjoying Babcock ice cream to a football throwing contest between Brooks Bollinger and John Stocco. We're proud to support our local community through our Champions of Change program. Learn more: https://bit.ly/470Y7KG

This just in: Ovative is on the Inc. 5000 list for the 7th year! 🎉 Inc. 5000 ranks the fastest-growing privately held companies based on percentage revenue growth over three years. Ovative has experienced explosive growth over the past few years. With 158% revenue growth since 2020, Ovative ranked #3,212 in the country and #49 in Minnesota. Read more about this award: https://bit.ly/3XfjEvD

Struggling to find the perfect MMM partner? You're not alone. Marketers across industries know this challenge all too well. Whether you're considering introducing an MMM to your organization or looking to upgrade your current tool, choosing a partner requires careful consideration. Wondering where to start? Use our experts' top questions to ask MMM partners: https://bit.ly/3LKecdH

In our most recent #PerspectiveSeries, Ethan Casson shared his experience as the CEO of The Minnesota Timberwolves and Lynx. Ethan emphasized the importance of setting lofty goals, like becoming the CEO of a professional sports team, to push yourself to perform at your best. With this mindset, Ethan inspires his team to improve the fan experience continuously. Some of our favorite takeaways included: ◼️ To make your dream come true, you need resilience and persistence ◼️ Effective sports marketing requires actionable measurement and nimble decision-making ◼️ Control your controllables, then trust your team to do great work Thank you, Ethan, for energizing and inspiring our team! Learn more about our #PerspectiveSeries and Elevate, our best-in-class leadership and development program: https://bit.ly/4dc2951

The news is out: Larrick Potvin placed third for Ripplematch's 2024 Rising Star Award 🎉 Larrick placed in the Gen Z & Inclusion Advocate category, recognizing individuals building inclusive workspaces and advocating for Gen Z candidates through innovative recruitment and retention strategies. He was selected from an impressive pool of nine nominees for his work meeting Gen Z candidates where they're at. Join us in celebrating Larrick's achievement in the comments👇

Believe it or not, Google decided to keep third-party cookies 🍪 Since 2020, marketers have been bracing for the “cookie apocalypse.” After lots of industry pushback, Google has delayed it several times. Now, it looks like those concerns have made a difference. So, what's next? Find out what this means for marketers: https://bit.ly/3AgfTgI

Ovative's first Annual Fun 5K, sponsored in part by VDX.tv, was a success, raising $40k for the Ovative x The BrandLab Scholarship Fund 🧡 Ovative team members spent the afternoon walking, running, and rollerblading along the Mississippi River. Afterward, the night was filled with fun at a carnival complete with a talent show, a dunk tank, and carnival treats. Through our Champions of Change program, we're proud to partner with The BrandLab in their journey to increase the diversity of the marketing and advertising industry. Employee-driven events like this fund annual scholarships for BIPOC students working with The BrandLab. Learn more about Ovative's Champions of Change program: https://bit.ly/3WRIBx3

We get it. Choosing an MMM partner is a complex decision. When done right, Media Mix Modeling (MMM) can be truly transformative for your business. But, not all MMM partners are created equal. That's why it's crucial to find a partner that meets your specific business needs. Discover our experts' top questions to ask to determine if an MMM partner meets your needs: https://bit.ly/3LHSh6S