How can you take your Prime Day wins and turn them into a successful holiday season? 🎁 For brands on Amazon, the insights gained during Prime Day lay the groundwork for success in the upcoming holiday season. Using Pacvue’s data from Prime Day 2024, the retail media experts at Monks and Pacvue provided a comprehensive breakdown of performance and trends. Expertise + Data = actionable insights ahead of Prime Big Deals Day, Cyber 5, and Q4 at large. 📊 Dive into the full analysis and let us know what stands out most to you! #PrimeDay #AmazonAdvertising #Ecommerce #Cyber5 https://bit.ly/3MI81rn
About us
Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement. With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey.
- Website
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http://www.pacvue.com
External link for Pacvue
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Los Angeles, CA
- Type
- Privately Held
- Specialties
- eCommerce Strategy and Development, eCommerce Consulting and Advisory, Online Marketing, Paid Search, Display Advertising, Advertising Platform SAAS, Programmatic Bidding, Management Automation, SEO and SEM on Amazon, Account Audits, Content Optimization, Inventory Management, Digital Advertising Technology, Amazon Reporting and Analytics, Amazon Marketing Services, and Amazon Advertising Platform
Products
Pacvue
E-Commerce Platforms
Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement. With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey.
Locations
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Primary
9696 Culver Boulevard, Unit 308
Los Angeles, CA 90232, US
Employees at Pacvue
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Michael Lei
CTO at Pacvue. Engineer and Executive in SaaS, Generative AI and Cloud Computing (Pacvue, Ex Google, Meta, Microsoft)
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Melissa Burdick
Co-founder & President @ Pacvue, Entrepreneur, e-Commerce & Retail Media Expert
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Geoffrey Beliard
Product@Pacvue | Former: Amazon, Mondelez, Stackline, Kimberly Clark
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Jeff Case
Updates
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Happy Friday! ☀️ Almost time for the weekend, but first, let us catch you up on the latest. This week, Target released Q2 earnings, Amazon confirmed Prime Big Deal Days will be back in October, and it’s your last chance to meet Amazon’s August 31 deadline to update Sponsored Brands campaigns with custom images. In Pacvue news, we just announced that we won the 2024 MarTech Breakthrough Award for Campaign Management Innovation! Check out the details in our Weekly Retail Roundup ⤵ #Pacvue #CommerceAcceleration #WeeklyRetailRoundup https://bit.ly/4duQ7E2
August 23 Weekly Retail Roundup
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Selling products online or using retail media to scale your revenue goals in Europe? 🌍 Then you should be heading to DMEXCO - Digital Marketing Expo & Conference in Cologne, 18-19 September. The Pacvue team will be there to answer your questions and share expert insights on scaling commerce media across Europe. Grab time with our team using the link below to get a sneak peek of our roadmap, new product launches or even request a live audit of your EU commerce strategy. ⤵️ https://lnkd.in/e8XmDmib #DMEXCO #eCommerce #amazoneurope
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🏎️ How do you reach full speed on Amazon? You Accelerate, of course! We're excited to announce that Pacvue will be attending Amazon Accelerate on September 17-19! Join us as we share our latest product announcements, industry insights, and everything that's igniting our engines throughout the event. 🗓️ Looking to dive deeper? We've got our calendars open and ready for business. Click the link below to book time with our team ⤵ https://bit.ly/4dwL5Hc See you there! #AmazonAccelerate #Pacvue #Ecommerce
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🚀 Walmart Connect keeps hitting new heights! Are you strapped in for the ride? Join us on September 10 at 10 am PDT to dive deep into Walmart Onsite Display! Discover how you can capture shoppers' attention and drive conversions both online and in-store with Walmart's robust advertising platform. Join industry experts Joseph McBurney, Erin Hock, and Masha Liapunin as they share insights on: ✅ Walmart Onsite Display fundamentals: inventory, auction pricing, and benefits ✅ Strategies to unlock value and reach more customers ✅ Best practices for launching and managing successful Onsite Display campaigns When retail media insiders of this caliber chat, we make sure to listen. See you there! Register here ⤵️ https://bit.ly/4dIPeYs #RetailMedia #WalmartOnsiteDisplay #WalmartConnect
Maximizing Your Reach: An Introduction to Walmart Onsite Display
https://pacvue.com
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🏆 We are excited to announce that Pacvue has won the 2024 MarTech Breakthrough Award for Marketing Campaign Management Innovation! Innovation is at the core of everything we do at Pacvue. Here's how we're making campaign management easier for brands and agencies: 🤖 CoPilot: An AI commerce companion that follows advertisers through the Pacvue platform to provide real-time analysis, simplify reporting and streamline workflows. ⚙️ AI-based Campaign Optimization: Dynamically adjust bids, budgets, and targeting for optimal performance across all ad types, reduce time spent on campaign management, and manage spend based on stock product volume. 💰 Budget Manager: Automate your monthly and daily budget pacing based on account and campaign goals. Check out the news here 👉 https://bit.ly/4fKGPFH #Pacvue #MarTechBreakthroughAwards #RetailMedia
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Prime Day 2024 is well behind us now, and we’re all shifting ourfocus to the next big tentpole event — Cyber-5! But before you close the books on Prime Day 2024, make sure you analyze your Prime Day performance against industry benchmarks to identify trends, misses, and opportunities that can apply to selling events to come. Our Co-Founder and President, Melissa Burdick sat down with Ryan Dietrich, SVP of Commerce at Monks to discuss Prime Day 1 and what this means for upcoming sales events like Prime Day 2 and Cyber-5. 📦 Here’s what you need to know: 📉 Consumers are still facing the pressure of tough economic times and retailers are reacting by offering more discounted products and promotions. 🛍️ The number of brands participating in promotions during Prime Day was way up, which is great for consumers, but for brands, it means that there is increased competition on ad placements and consumer dollars. 🎄 Brands should take advantage of the ‘Halo Effect’ of the holidays and think strategically about how to distribute spend during the lead-in and lead-out periods of sales events to take advantage of cheaper ad placements. Hungry for more data and insights? Check the comments for some exclusive content unboxing. ⤵️ #PrimeDay2024 #RetailMedia #HolidaySeason
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☀️ Before you head out for the weekend, check out the latest Weekly Retail Roundup! This week, we’ll cover Instacart's new partnership with Ibotta and the launch of Display Ads in Canada, Pacvue and GroupM's announcement of a new global Integrated Commerce Management solution, Walmart's Q2 advertising growth, and Monks breaks down how to turn Prime Day momentum into holiday season success. ⤵ https://bit.ly/46WY8zi #Pacuve #CommerceAcceleration #WeeklyRetailRoundUp
August 16 Weekly Retail Roundup
https://pacvue.com
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Amazon DSP continues to expand in formats and capabilities. Some unlikely brands that don’t sell products on Amazon, like Chevrolet and GoDaddy, are taking notice. As cookie deprecation continues to be a concern, more and more non-endemic brands are shifting budgets to retail media. Why, you ask? Because programmatic advertising via Retail Media Networks offers tons of benefits to brands looking for new channels, including: 📊 Rich first-party audience and purchase data. 📺 Increasing number of ad formats like Connected TV. 🧱 Enhanced measurement with walled gardens like Amazon Marketing Cloud. Curious to learn more about why non-endemic brands are flocking to retail media programmatic advertising? Read our latest article ⤵️ https://bit.ly/46MBrh8 #AmazonDSP #ProgrammaticAds #Cookies
The Opportunities In Store for Non-Endemic Brands Using Amazon DSP Advertising
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Get ready for a game-changing partnership! 🤝 We’re excited to announce that Pacvue has partnered with GroupM to launch a global Integrated Commerce Management solution. By combining GroupM’s unique data, insights, and best practices with Pacvue’s innovative technology, we’re eliminating technology silos and unifying bespoke insights, media management, and retail operations—exclusively for GroupM clients. What’s included 👇 ✔️ Advanced Insights: Access to Amazon Marketing Cloud (AMC) Analytics via the direct integration of GroupM’s best-in-class diagnostics and visualizations, allowing teams to gather more powerful business insights, make optimization decisions, and create/deploy custom audiences in Amazon DSP all in one seamless platform. ✔️ Streamlined Media Management: Over ten custom rules, exclusive data integrations, and early access to new retailers, improving performance and reducing campaign setup times. ✔️ Unified Retail Operations: One dashboard to monitor media, 3P content hijacking, content syndication, and chargebacks. To learn more about the partnership, click the link below! ⤵ https://lnkd.in/ePgGVbFv #GroupM #Pacvue #CommerceManagement
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