Parch Spirits Co

Bon Appetit's Biggest trends in bars = Beyond “Mocktails” "The popularity of spirit-free drinks has exploded, and some of the country’s best bars, like Wild Child in Shawnee, KS, now dedicate significant menu space to drinks that don’t feature a lick of alcohol. Some, like LA's Stay Zero Proof, forgo booze entirely in favor of inspired non-alcoholic takes on classics like the espresso martini or old-fashioned. Bottled, stirred, and on-tap, we’re living in the golden age of nonalcoholic cocktails." https://lnkd.in/eGNhHVsw

TLDR: For the first time in 30 years US spirits saw its volume decrease (-2%) and alcohol sales declined globally by -1%. In 2023 every major #alcohol category declined, except #tequila, some American #whiskey segments and #RTDs (ready-to-drink). This is the "Age of Agave" which will add the most incremental value to the US spirits market by 2028. Meanwhile, #nonalcoholic ‘spirits’ soared by 15% in volume last year and IWSR noted that "NO-ALCOHOL IS THE ONLY CATEGORY WITH POSITIVE MOMENTUM", led by an increase in #moderating and #sobercurious drinkers in markets, including India, China, the UK, and the US. (Seems like good timing for a #nonalcholic #agave #RTD like Parch Spirits Co ❤️ 🌵 Rodolfo (Rudy) Aldana https://lnkd.in/ezKykFH9

Flashback to a year ago when Parch Spirits Co won the #nonalcoholic drink industry's top award - BevNET.com Best New Beverage in their annual New Beverage Showdown Pitch Slam. Thank you so much to this esteemed panel of judges who voted for us Kim Coffin J. Andrew Guard Daniel White Greer Tessler John Craven Mike Schneider Janki Lalani Gandhi and the inimitable Ray Latif. Since then we have increased from 700 doors to over 2000 across the entire US & Canada so the very best of luck to this year's participants. ❤️ 🌵 https://lnkd.in/eKRsPFSA

I had no idea 120 #venturecapitalists passed on investing in Bill Shufelt's Athletic Brewing Co. named "this Summer's hottest #beer" by Forbes. Don't make the same mistake, invest in Parch Spirits Co today (DM for deets) The Summer’s Hottest Beer Doesn’t Have Alcohol https://lnkd.in/eJzHeG_k

#neoprohitiion trend: Did you know that since #prohibition #NY is one of the only states in the country where it ILLEGAL to sell any non alcholic products (#water, #soda, #mixers, #nonalcoholic spirit, wine, RTDs, beer)? But all that might soon change given the growth of the new #NA category: "while US sales of alcoholic beverages edged 0.8% higher to $105 billion during the past 12 months, sales of non-alcoholic booze soared 34% to $620.4 million during the same timeframe, according to NielsenIQ." https://lnkd.in/eUZRXSav

Welcome to The Summer of Sour with the launch of our new Parch Spirits Co DESERT MARGARITA: a triple-citrus, tamarind combo that is so complex, tangy & satisfyingly salty you won't miss the booze. Try it today www.drinkparch.com & get your tastebuds tingling ❤️🌵🍊🍋🍋🟩Rodolfo (Rudy) Aldana

Conflicted & co-opted - cocktails for kids?? I've been having this conversation more frequently with friends & family because in creating Parch Spirits Co one of my overt criteria was for our #nonalcoholic cocktails to taste 'yucky' to children - too spicy, smoky, bitter, herbaceous, sour - because they were designed intentionally with complex flavors for adults not kids - and I didn't want them co-opted! (As Starbucks & SEPHORA are overrun with #middleschoolers) Yet I pride myself on my own kids experimenting with new flavors so their palate is more developed than mine at their age. We've also had more open conversations than most about alcohol, alcoholism, addiction & non alcoholic alternatives given my career. So now each of my 3 kids has a favorite PARCH flavor (which is so much healthier than traditional soda & juice) but I still like at tastings when kids make that yucky face - more for us! https://lnkd.in/ePn_k52X