🚨 JUST RELEASED 🚨 From Moment to Mainstream: What International Consumers Really Think About Women's Sports Report 🌎📈️ Done in partnership with SurveyMonkey, this report is the largest global study on women’s sports fans. Here's just a glimpse at the insights from 14,000+ people across 7 countries: 👀 77% watch women's sports (only 8% less than men's sports) 🎥 64% believe there's not enough media coverage of pro women's sports 🦸♀️ 88% think pro women athletes are impactful role models Download the full report here 🔗 https://lnkd.in/eYCRDQGi And learn more about our partnership with SurveyMonkey and research here 🔗 https://lnkd.in/e9uJpzqX #MomentToMainstream #SurveyMonkeyxParity
PARITY | A Group 1001 Company
Marketing Services
Our goal is to change the game for women athletes through powerfully inclusive and equitable brand partnerships.
About us
Minority-founded in 2020 and recognized by Front Office Sports as one of the 2023 Best Employers in Sports, Parity's mission is to close the gender income and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional women athletes and their fans, Parity has proudly put millions in the pockets of women athletes, attracting dozens of brands to the movement in the process. The platform offers connections to more than 900 women athletes from 70+ sports, including well over 200 Olympians and Paralympians. For more information on how to tap into the rapidly rising influence and popularity of women athletes, visit https://paritynow.co.
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- New York
- Type
- Privately Held
- Founded
- 2020
- Specialties
- influencer marketing , consulting, and women's sports
Locations
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Primary
New York, US
Employees at PARITY | A Group 1001 Company
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Leela Srinivasan
CMO turned CEO at Parity | Enabling brands x pro women athletes to build powerful partnerships
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Chris B. Hewatt
Founder at Azul Property Management
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Mandy Anderson
VP of Revenue at Parity | Enabling brands x pro women athletes to build powerful partnerships
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Kerri Schiff
Media Artist
Updates
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ICYMI: 🚴♀️ Parity athlete Samantha Bosco won her Paralympic gold at Paris Paralympics 2024, and more top stories.
This Week's Women's Sports Recap: Paralympics Edition 🥇
PARITY | A Group 1001 Company on LinkedIn
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🚗 Our team is hitting the road this fall to connect with marketers, cheer on Parity Athletes, and share the latest trends in women's sports! Here are just a few of the events we're excited about: 📍 Club CMO Fall Innovation Summit | San Diego | September 16-18 Don't miss our session on the evolution of women's sports marketing. 📍 Sports Business Journal Game Changers | NYC | September 25-26 Proud to announce that our CEO is one of this year's honorees! 📍 Brand Innovators Inclusivity & Culture Summit | NYC | October 1 Join us as we host a session on how inclusivity can benefit every brand. 📍 Sponsorship Marketing Association Mastery Summit | Chicago | October 2-4 We're presenting on how brands can benefit from the rise of women's sports. For the full list of where we’ll be this fall, check out our events page. If you'll be attending or would like to connect over coffee, let us know! ⬇️💬 https://lnkd.in/dKfzGXmP #WomensSports #MarketingInnovation #SportsBiz #SportsSponsorships #SportsMarketing
Events | Parity
paritynow.co
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We are proud to announce that, in partnership with Gainbridge and the Women's Sports Foundation, we have awarded grants to 10 Parity athletes and their organizations, which are dedicated to supporting girls and women through sports and education! 🗞️ https ://https://lnkd.in/d4Ak4Dg4
Gainbridge® Announces Winners of Parity Week Grants
impact.paritynow.co
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Our athletes are bringing home the bacon! 🥓💰 This partnership between Kassidy Cook, OLY, Sarah Bacon, and First Watch Restaurants is what sports marketing dreams are made of, if we do say so ourselves! https://lnkd.in/gvaUSXu6 #SportsMarketing #AthletePartnerships #SportsBiz #SportsPartnerships
Olympic synchronized diving duo Kassidy Cook and Sarah Bacon partner with U.S. breakfast chain First Watch | The GIST
thegistsports.com
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From the outside, it might look like a dream — getting paid to play, traveling the world. But the reality? It’s a journey filled with challenges, hard-earned lessons, and the discovery of who you really are. 🌍 Parity athlete and pro volleyball player Channon Thompson opens up about what she wishes she knew before stepping into the world of professional sports at just 15. From losing friends to finding peace, she shares the wisdom gained through years of highs and lows. Her story, written by Skyler Samuelson Espinoza, reminds us that being an athlete is about more than just the game — it’s about growth, resilience, and embracing the unexpected. 🔗 to read more https://lnkd.in/gEjwKH9R #ParityAthletePOV #WomenInSports #WomensSports
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Proof that when you partner with the right athlete, magic happens! 💪🩹 Our collaboration with New Skin and Olympic silver medalist Kassidy Cook, OLY is a perfect example of what thoughtful, strategic partnerships can achieve. According to the largest survey ever done on women’s sports fans, they are 2.8 times more likely to purchase a product recommended by a woman athlete than by another type of influencer. New Skin knows the power of women athletes and tapped into it perfectly. To the brands who didn't act before the Olympics, there’s still time to make an impact! Why not partner with these Olympians now that they’re back home? Thoughtful, authentic collaborations can resonate just as powerfully post-podium as on it. New Skin and Kassidy Cook showed how it’s done — Olympic-level success, delivering engaging and high-quality content that truly connects. 🤝 #WomenInSports #OlympicSuccess #BrandPartnerships #AthleteMarketing #AthletePartnerships #SportsBiz #SportsMarketing
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PARITY | A Group 1001 Company reposted this
Today, we celebrate Women’s Equality Day. True equality goes beyond words—it requires action. That's why we are committed to a partnership with PARITY | A Group 1001 Company, a brand sponsorship platform committed to closing the gender income and opportunity gap in professional sports, and a women's sports sponsorship portfolio that includes Gainbridge Fieldhouse (home of the Indiana Fever and Caitlin Clark), the Billie Jean King Cup, and The ANNIKA. Learn about our partnerships: https://okt.to/0uQs8Z #Group1001 #Group1001Empowers #WomensEqualityDay
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We're only 26 hours away from the Paris Paralympics Opening Ceremonies! Read up on these 5 Parity athletes that we’ll be watching these Games 🔗 https://lnkd.in/d8qhb5_T Dana Mathewson, PLY 🎾 Femita Ayanbeku 🏃♀️ Courtney Ryan 🏀 Kaleo Maclay 🏐 Kate Brim ♿ #ParalympicGames #Paris2024 #ParityAthletes #WomensSports #SportsBiz
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ICYMI: ⚽️ NWSL, players agree on new CBA with no draft, better pay, expanded leave, and more top stories.
This Week's Women's Sports Recap
PARITY | A Group 1001 Company on LinkedIn