pharosIQ

Did you miss Michael McGoldrick on the Game Changers Series last week? No problem! Check out the full episode below and get the scoop on these key insights: 👉 Shifting focus on intent data 👉 Personalization and ABM 👉 Unified approach and ethical data use https://lnkd.in/gSd-hg43

Struggling to generate high-quality leads in the IT channel? Traditional digital marketing can often fall short. Consider direct mail and outbound calling: Personalized and Targeted: Tailor messages to specific needs. Tangible and Memorable: Create lasting impressions. Responsive and Interactive: Engage prospects directly. Measurable and Trackable: Optimize campaigns for better results. These strategies deliver leads that convert quickly and require minimal nurturing. https://hubs.li/Q02FcKFB0

Active engagements with late-stage content including price comparison guides and case studies by our audiences, has highlighted the top HR software gaining traction over the last 90 days. Here are our top 5 trending products making waves: Workday UKG SAP Rippling ADP #LighthouseLabs #HR #HRSoftware #IntentToPurchase

Happy Fourth of July from all of us at pharosIQ! Today, we celebrate freedom, unity, and the pursuit of excellence that drives us every day. Whether you're enjoying a barbecue, watching fireworks, or spending time with loved ones, we hope your day is filled with celebration. Wishing everyone a safe and festive Independence Day!

Ever wondered if intent data is all it’s cracked up to be? 🌟 Join Oana Manolache, host of Sequel.io's Game Changers series, and Michael McGoldrick VP of Corporate Marketing at pharosIQ, on July 9th as they cut through the hype and show you how to use intent data the right way! Here’s what you’ll get: 🔍Myth-Busting: They’re clearing up the biggest misconceptions about intent data and showing you how to avoid common pitfalls. 🔒Ethics Made Simple: Learn the do's and don’ts of using intent data responsibly. Keep your marketing ethical and your audience's trust intact. 🚀Channel Secrets: Find out how to turn overlooked channels into gold mines for engagement and growth. Michael’s got some killer tips on combining 1st party and intent data to craft campaigns that really hit home. Plus, he’ll dive into how to keep your marketing and sales teams in sync and focused on what really matters. Don’t miss out on this chance to shake up your strategy and get ahead with data-driven marketing! 💡 Save your seat here: https://hubs.li/Q02FcLq_0 #IntentData #MarketingTips #DataEthics #Growth #GameChangers

🎙️ Darryl Praill on the #B2Boring Podcast shared how he transformed agorapulse's launch strategy: "We signed up over 300 ambassadors who create content and get shout-outs from us—no payment involved. We made bold, funny, and aggressive videos with cool music and a massive ad campaign. On launch day, it wasn't just us; all 300 partners and the press launched simultaneously. The noise was through the roof!" Key Points: - Ambassadors: Leveraging a network to amplify our message. - Creative Content: Trying new, bold approaches. - Unified Launch: Coordinating for maximum impact. Why It Matters: - Innovation: Simple strategies can have a huge impact. - Collaboration: Partnering multiplies our reach. - Visibility: A coordinated launch creates unmatched buzz. Check out the full episode for more insights!

Over the last 90 days, active engagements with late-stage content including price comparison guides and case studies by our audiences, has highlighted the top security software solutions gaining traction. Here are the leading solutions making an impact: Zscaler Cisco Druva Okta CrowdStrike

In our latest #B2Boring Podcast episode, Christopher Rack and Tejal Sughrue discuss the challenge of balancing focus on your goals while keeping an eye on competitors. Key Takeaways: Keeping Competitive: It's tough to ignore what others are doing, especially when they're trending or doing something unique. Stand Out: Focus on what makes your company unique by building strong themes. Use Storytelling: Good storytelling ties everything together and helps attract leads. This is just one of the awesome insights shared from this episode tune in for more! #B2BMarketing #CompetitiveStrategy #Storytelling #LeadGeneration #B2BoringPodcast #pharosIQ

Check out this standout feature within atlasIQ – the Business Need tool. This tool analyzes global engagements within an account by product category, product, content type, department, and seniority. Leveraging AI, it processes all unique assets and engagement contexts to identify a specific business need that the account is aiming to address. Explore how atlasIQ can transform your approach to account engagement and drive better results.

Over the last 90 days, active engagements with late-stage content including price comparison guides and case studies by our audiences, has highlighted the top IT infrastructure products gaining traction. Here are the leading solutions making an impact: Xero VMware Snowflake Microsoft Nerdio #LighthouseLabs #ITInfrastructure #IntentToPurchase