⬇ Recent TOP Pixalate reports ⬇ 🔲 #GDPR Violation #Risks Report for the Apple Store: Detailed legal analysis of potential #dataprivacy violations on the Apple App Store Explore the report: https://pixal.at/3yXAZjp 🔲 Global #Mobile Device Market Share Report: #Market analysis of leading mobile devices based on open #programmatic ad traffic Explore the report: https://pixal.at/4cytGMX 🔲 Global Mobile #App Ad Spend Benchmarks Report: Est. global open programmatic #ad spend on #mobileapps Explore the report: https://pixal.at/4drAJII ✍ Pixalate contributors: Jalal Nasir, Amit Shetty, Alba Del Villar Olano, PhD, Melwin James Poovakottu, Patrick McClure, Ezequiel Donovan
Pixalate
Technology, Information and Internet
Market-leading fraud protection, privacy, & compliance analytics platform for Connected TV, Mobile Apps & Websites.
About us
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com
- Website
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https://www.pixalate.com
External link for Pixalate
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- Washington DC
- Type
- Privately Held
- Founded
- 2012
- Specialties
- mobile, OTT, CTV, ConnectedTV, IVT, in-app, Compliance, COPPA, Privacy, Ad Fraud Detection, Ad Fraud Prevention, App Stores, Apple app store, OFAC, Ad Supply Chain, Children's privacy, and ad supply chain
Locations
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Primary
1775 Greensboro Station Place
Washington DC, US
Employees at Pixalate
Updates
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🤝 Integrating Pixalate's traffic detection and prevention #solutions allows BIGO Ads to filter high-risk #fraudulent traffic in real time, ensuring that #advertisers receive reliable and premium #ad inventories worldwide. Learn more about the #partnership: https://pixal.at/3YY6WCU
BIGO Ads has strengthened its partnership with Pixalate, the industry leader in fraud protection and compliance analytics! 🎉 Together, we're taking ad fraud prevention to the next level, ensuring advertisers receive only the highest quality, secure, and transparent traffic. 🔒✨ 👉 Read more to dive deeper: https://bit.ly/4cHQvht
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NEW: #Legal Investigation Report from Pixalate finds Apple App Store & App Developers Are Likely Violating #GDPR Articles 5, 12, 13 & 24. We've made available the full list of App Store-hosted apps without detected privacy policies that are sharing EU and UK-based users’ personal data in the ad bid stream. Download the full report: ➡️ https://pixal.at/3yXAZjp
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🛑 #GooglePlayStore delists 34% of its #apps in Q2 '24 ❌ 1.1 million Google Play Store apps delisted ❌ 39% of #delisted apps (no updates in last 2 years) ❌ 74% of delisted apps were #abandoned (no updates in 4 years) 🔍 Explore the data here: https://pixal.at/3yEDNlv ✍ Pixalate contributors: Jalal Nasir, Amit Shetty, Alba Del Villar Olano, PhD, Melwin James Poovakottu, Patrick McClure
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#MobileIVT & #CTVAdSpend Q2 reports available ⬇ Top #Mobile Apps with Highest #IVT: ➡ Insights into mobile apps most affected by ad #fraud: Google Play Store https://pixal.at/3M5yxuj & Apple App Store: https://pixal.at/4dHcGoH #CTV Ad Supply Chain Trends: ➡ Explore the growth of CTV open #programmatic ad spend by global region: North America: https://pixal.at/4fGrups #LATAM: https://pixal.at/46MVlID #APAC: https://pixal.at/3UxjrBx #EMEA: https://pixal.at/3M5MF6O Global: https://pixal.at/4fHWTrs ✍ Pixalate contributors: Jalal Nasir, Amit Shetty, Alba Del Villar Olano, PhD, Melwin James Poovakottu, Ezequiel Donovan, Patrick McClure
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New Q2 2024 #DelistedCTVApp data ⬇ 18K+ #CTV apps were found to be delisted across Roku, Amazon Fire TV, Apple TV, and #Samsung Smart TV from H1 2022 to H1 2024 ➡ Download to explore the data: https://pixal.at/4dyXQAF ✍ Pixalate contributors: Jalal Nasir, Amit Shetty, Alba Del Villar Olano, PhD, Melwin James Poovakottu, Patrick McClure
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Top #AdFraud types on #CTV Apps in Q2 2024 ⤵ 🛑 ‘App #Spoofing’ is most common CTV ad #fraud type, accounting for 52% of all invalid traffic (#IVT) according to Pixalate's latest research. Explore #device specific findings: #Samsung: https://pixal.at/3yxd9uJ Amazon Fire TV: https://pixal.at/3LTF234 Roku: https://pixal.at/3WV9uAv Apple TV: https://pixal.at/3YA4QJm ✍ Pixalate contributors: Jalal Nasir, Amit Shetty, Brooke Huntley, Melwin James Poovakottu, Patrick McClure
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June #WebPublisherTrustIndex ➡ Spotify.com ranks in top 3 across North America, EMEA, #APAC & LATAM ✅ Pixalate's Website #Publisher Trust Index spans #rankings for 235+ countries across all four global regions: North America, #EMEA, APAC, and #LATAM, including breakdowns by 20+ different IAB taxonomy website categories. Rankings by region ⤵ North America: https://pixal.at/3WBDAYj LATAM: https://pixal.at/3Wwkymc APAC: https://pixal.at/3Wyi0Ur EMEA: https://pixal.at/4fzS0AE ✍ Pixalate contributors: Jalal Nasir, Amit Shetty, Melwin James Poovakottu, Patrick McClure
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#TopGrossing #CTVApps for June 2024... ⬜ North America: Hulu led in est. open programmatic ad revenue across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TVs ⬜ #APAC: YuppTV Inc. led on #Samsung TVs ⬜ #EMEA: Kids TV app emerged as the top earner on Apple TV ⬜ #LATAM: ViX, Inc. took the top spot on #Roku, #Amazon Fire, and Samsung Smart TV See the rankings by #CTV platform: Apple TV: https://pixal.at/3WqWv86 Samsung: https://pixal.at/4fpxClU Amazon Fire TV: https://pixal.at/3SwN5XD Roku: https://pixal.at/46AF4GU ✍ Pixalate contributors: Jalal Nasir, Brooke Huntley, Amit Shetty, Melwin James Poovakottu, Ezequiel Donovan, Patrick McClure
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👉 New #AdSDK data for Apple App Store & Google Play Store 👇 ⏰ #TikTok Ad SDK is strong in #APAC (Apple, 69% market share) but lags in North America (Apple, 44% market share) 📢 SOV Ad SDKs leaders for #Apple App Store include #AppLovin, Amazon Ads, #Fyber Marketplace, Vungle. More data here: https://pixal.at/3XuhyIP 🗣 SOV Ad SDKs leaders for #Google Play Store include #Facebook, AppLovin, Vungle, InMobi, Unity Ads. More data here: https://pixal.at/3zj6CUn Pixalate contributors: Jalal Nasir, Amit Shetty, Melwin James Poovakottu, Patrick McClure