Oxford Road's Chief Audio Officer Summit is next week! Catch Podscribe's CEO, Peter Birsinger, along with so many incredible brands on stage talking all things podcast advertising. Honored to have Podscribe included in such a legendary and future-focused event! See you all there!
Podscribe
Advertising Services
Austin, Texas 1,095 followers
The #1 Independent, automated verification and attribution platform for podcast advertising.
About us
Podscribe is the #1 Independent automated verification and attribution platform for podcast advertising. With a blend of AI + human review, we verify over a dozen elements to make sure your podcast ads run perfectly. Such factors include: - correct promo / URL - competitive separation - correct length - correct spot (eg mid vs pre-roll) - not stacked behind 4 other ads - brand safe We also use our blend of AI + human review to provide the industry's first & only at-scale human brand safety scores (based on IAB/GARM standards). These trusted scores give advertisers confidence with their buys, especially on smaller less known podcasts. See how we can improve your podcast / YouTube ROI today, 5x your internal team's efficiency, and ease your brand safety worries! We're also hiring in all roles.
- Website
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http://podscribe.com
External link for Podscribe
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Austin, Texas
- Type
- Privately Held
Locations
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Austin, Texas, US
Employees at Podscribe
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Welcome to the team!
I am thrilled to announce that I have joined Podscribe as the Head of Revenue, working alongside a team of exceptionally talented individuals. Podscribe has already made significant strides in the podcast market, and I am honored to lead our efforts in expanding Podscribe's presence both within this market and into new ones. Our mission is to develop the best audio buying tools available, including ad verification, channel planning, attribution, and more, making podcasts and audio more accessible to everyone. I am excited to build upon the strong foundation that Pete has established over the past few years. I am dedicated to upholding Podscribe's customer-centric philosophy by continually taking in client and market feedback and exploring innovative ways to meet their needs. Additionally, I look forward to reconnecting with many of the individuals I’ve had the pleasure of working with over the last 9+ years of my career. Please feel free to reach out; I would love to catch up with those I’ve missed working with over the past few years. Stay tuned for more updates!
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See you all Wednesday! #webinar #podcastadvertising #attribution #conversionwindow #podcast
Our friends at Podscribe are hosting this webinar to help brands callibrate attribution so that it aligns with your brand goals. A must attend for any marketer looking to gauge pod success and fine tune campaigns. Not to mention giving podcasters the credit they deserve! https://lu.ma/kguhzw0t
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Podcasting isn't as easy to get into as Facebook or Google Ads... But the nature of the medium has long-term benefits that far outreach typical, digital channels. With patience, relationships, goals, and measurement, podcasting has the opportunity to unlock new, incremental customers in ways those other channels can't. Thanks for having us on Oxford Road! #podcastadvertising #attribution #advertising #anaytics
The keys to launching podcast ads? 💪 Bravery & Patience 🧘♀️ Amelia Coomber (Head of Marketing and Growth, Podscribe) breaks it down on a recent episode of Oxford Road’s Media Roundtable podcast. We know getting started on podcasts isn’t as easy as Facebook or Google. But that extra friction means for any marketer willing to try it out, it’s a tremendous opportunity 💎 On the fence about podcast advertising? Take a minute to check out Amelia’s insights. -- #OxfordRoad #AudioAdvertising #Podcast #MediaBuying #Growth #CAO #Advertising #Marketing #Performance #Audio #DigitalMarketing #ROI
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"You can't always control where your ads are placed, but you can control the shows you buy" ...and you can control how informed you are on the placement strategies of those shows you are thinking of buying. Whether its where they place them, when they place them, how many they place back to back, etc. Information fuels performance. #podscribe #analytics #podcast #advertising #podcastadvertising
Does it matter where in an episode a listener hears your ad? In the dynamic world of podcast advertising, ad placement is a critical factor that can significantly impact your campaign's success. While the quality of your ad content is undoubtedly important, where you place your ads within an episode can make all the difference. The recently released Podscribe Benchmark Report for Q1 2024 provides data to support this claim. With results from more than 39K campaigns, the report states: “Earlier ad groups are more effective at driving site visitors and conversions” You can't always control where you're placed, but you can control the shows you buy--consider spending more time looking at ad load and ad placement of previous episodes on a show you're considering buying. Adam McNeil shared some excellent insights and support for the report’s findings. Below is a data snap highlighting a podcast that shifted all of its ads to the first 50% of the episode. As a result, the performance for advertisers improved significantly! We would love to read your takeaways too! #podcastadvertising
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The nature of podcasting is incredibly powerful, especially when it's measured. Definitely give this episode a listen!
“It just takes a little bit of bravery, but also just understanding the nature of the medium and how powerful it can be.” - Amelia Coomber (Head of Marketing and Growth, Podscribe) New week, new Influencer! Even better, an all-new international episode of the Media Roundtable! 👇 This week we’re recapping our whirlwind adventures at The Podcast Show's 3rd International Conference in London. If you missed out, we’re here to ease your FOMO (and hopefully inspire you to make the trip across the pond next year). Steven Abraham (President, Oxford Road) hosts fellow jet-setting audio leaders: 🛩 Miranda Romano, (SVP of Media, Oxford Road) 🛩 Giles Martin (EVP of Strategy and Measurement, Oxford Road). 🛩 Amelia Coomber (Head of Marketing and Growth, Podscribe) 🛩 Keynote speaker James Cridland (Editor of Podnews and Podcast Business Journal) The team is talking: 🤨 Different Markets? Marked Differences 🤯 The Next 18 Months in International 🔑 Key to a Great Show? Compact & Connected Also well worth your time: 🤖 Magellan AI Dives Into Podcast Trends 🔊 The Trade Desk Turns Up the Volume on Audio 📡 SXM Challenges Radio’s Relevance Soothe your MMF (Major Marketing FOMO) and check out the new Influencer by clicking below. -- #OxfordRoad #AudioAdvertising #Podcast #Strategy #Trends #Growth #International #Audio #Advertising #Marketing #Performance #CAO #ROI
Missed London’s “Podcast Show”? The MRT Has Your Definitive Recap; International Podcasts You Should Be Considering; Is Radio Worth it in 2024?
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In case you missed it, checkout our most recent #PPB report
CAOs, did you see the new Podscribe Performance Benchmarks report? 👀 Some excellent performance gems in there: (h/t PodcastNewsDaily, 🔗 in comments) 💎 Ad performance gains from late last year sustained into Q1 💎 Episodic campaign visitor rates increased by 12% 💎 Episodic campaigns had higher conversion rates than impression-based campaigns 💎 Host-read ads and longer ads outperformed pre-produced and shorter ones One topic that caught our eye? Frequency. 📉 Lower frequency yields better results when IMPRESSIONS are the metric of calculation. 📈 Higher frequency is more effective when REACH is the basis of analysis. Why? Our very own Giles Martin (EVP Strategy & Insights, Oxford Road) sums it up beautifully: “More frequency (exposures) does get people to respond; but you have to pay more for it, so it’s less efficient.” To go deeper, we went to straight to the source, our friend Peter Birsinger (CEO & Founder of Podscribe): “The more times someone hears an ad (within reason), the more likely they are to convert. This is what conversion rate by reach represents (how SpAA computes it). However, if your aim is to maximize the total number of conversions for your impressions (conversion % based on impression), then generally, you are better reaching more listeners. For example, someone who hears a Shopify ad 3 times is more likely to convert than a listener who hears 1 Shopify ad. However, exposing 3 listeners each to 1 Shopify ad will likely result in more conversions than 1 listener 3 times.” What makes sense for your campaigns? Impressions or reach? -- #OxfordRoad #AudioAdvertising #Performance #Marketing #Growth #ROI #Reach #Podcast #Audio #Advertising #Campagin #MediaBuying #CAO
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Automated, 3rd-party verification is not a "nice-to-have"... it is a must-have.
Clearly, I'm an attribution junky. But something I don't talk about often enough... something that's far too overlooked is *verification* Literally the act of ensuring your ads ran as they were supposed to... In typical digital channels like Meta or Google, there's no need for 3rd-party verification, you can preview the ad before it goes live (if there's a mistake, blame the intern) But in channels like podcasting, specifically when running host-read ads... It is second in the chain of... ABSOLUTELY MUST HAVE CANNOT AVOID Full Stop. Because the reality is, mistakes happen. They are unavoidable! What is avoidable, however... - being caught off guard - not knowing a mistake was made. - letting a mistake undermine performance Automated, 3rd-party verification is not a "nice to have", it is a must-have. This goes for both publishers and advertisers. Publishers, you need an automated safety net to ensure you are delivering on what was promised... And hey, if an error does occur, make sure you get notified, real-time, so you can fix the issue - happy advertisers - less make-goods - more renewals and ad dollars - more delivered promises For Advertisers, don't go into podcast advertising blind. You need to have systems in place to ensure you are putting your best foot forward when it comes to performance and getting what you paid for... - saved ad dollars - saved time, stop manually reviewing ad creative - brand protection - confidence, assurance, better performance Whether it's verifying: - Impressions Numbers - Ad length - Promo Code - Placement - Do Not Say Words - Frequency - Geo - Competitive separation The list goes on (19+ more flags in fact with Podscribe) But the point is... Automated Verification is not an "added value" it is a necessity. (that's why with Podscribe when you pay for attribution you get verification included whether you like it or not 👊 ) cause btw... It only takes one bad mistake to finally get it. So save yourself some time, $$$, and headache and let's just make it an industry requirement from the get-go. #endrant Podscribe #verification #podcastadvertising #podcast #advertising #qualityassurance
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Podscribe reposted this
Due to the offline nature of podcasts, the user’s Internet Protocol (IP) address is one of the few data points available. Pixel-based attribution helps to grab the unique identifier of the listener (Prefix) and match that to a unique identifier of the purchaser (on-site Pixel), helping brands accurately attribute their podcast advertising, and taking this channel into the 21st century. Interested in learning about pixel-based attribution in greater detail? Read Podscribe's article on the FAA here: https://lnkd.in/eBqRgYcJ
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Podscribe reposted this
Podcast Advertising That Works for DTC Brands | SVP, Client Services @ ADOPTER Media | Co-host @ Make Better Podcast | Former VP, Marketing @ Füm
I’m very grateful to have the opportunity to fly and work alongside some amazing individuals. As I wait tiredly for my delayed flight home, let me share my thoughts on the U.K. podcasting scene after attending The Podcast Show. 1) Stronger emphasis and care on content. Not to say the U.S. doesn't, but often content is fueled by a pursuit of money and in the U.K. I got that less. 2) Monetization is not a priority. As a performance buyer, I didn’t leave feeling inclined to spend much in the U.K. yet. It’s nearly all brand buying. Frequency caps are hard to come by, and some panels had a hard time differentiating “endorsed” vs. “host read.” It feels as though money has stumbled into the U.K. where as the U.S. seemingly had optimized for it. This is purely anecdotal—tell me I’m wrong. 3) Podcasting is a business in America and a community in the U.K. The atmosphere at Podcast Show was lovely, collaborative, and genuinely non-competitive in nature. Whereas in the U.S. you get an air of opposition, skepticism, and secrecy. I think the openness is really encouraging. I think the emphasis on content is encouraging. I think the U.K. and other global markets have monetization lessons to learn from the U.S. and a focus on data maybe needs to emerge more to support that transition. I do believe it’s nearing a tipping point that will make the U.K. and other global markets far more accessible to international buyers and performance marketers. A few lovely conversations had: Jeremy Lermitte’s vision for host-read vast buying is really compelling. I’m very excited to see this grow. Giancarlo Bizzarro’s ability to spot upcoming talent globally and locally is absurd. Lots to come from Italy! Cathy Csukas’s passion for the content at AdLarge and their commitment to servicing brands is strong. Anthony Savelli’s networking is top-notch. I love booth hopping with you—this can be our meetings from now on 😂 Adam Gilbert and Marla Isackson are building something beautiful at Ossa. I’ve loved the journey they’re on—excited to see what is yet to come. Alan Abdine and YMH Studios are quickly becoming a massive Comedy hub and there’s no slowing it down. Amelia Coomber and Steven M. Cohen are the energy our industry needs to make changes for everyone’s benefit. Podscribe is relentless on building the backbone for advertisers in this space, ultimately building more confidence in the dollars (and pounds) being invested. Brittany Clevenger makes everyone around her better. I loved hearing more of your story—it’s a great one. I wish I could share every conversation and story, but alas that may require a podcast episode. Until next time, London. Toodaloo.
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