PostPilot

GOOD AMERICAN switched to PostPilot from another vendor to effectively hit their full-funnel. 👖📬 It's working. The team first A/B tested winback campaigns, and once a winner was ID'd, we set up programmatic version of the campaign. Now, when customers hit certain RFM parameters, we automatically send them a postcard to drive a repurchase. 💌 Those campaigns are driving an 8x+ ROI and $1.40 in incremental revenue PER SEND. (That's data they can track in real-time campaign dashboards.) Performance Marketing Manager Caitlin McKenna said: "PostPilot has an incredibly streamlined reporting process that allows us to easily analyze data and performance.” The team recently launched their first cold prospecting campaign with us, too. Stay tuned. Full story in comments. 👇

The key to winning BFCM? Early planning. 👀 Start strategizing your direct mail campaign now and turn those one-time buyers into loyal customers.

PostPilot NYC Takeover! We came. We saw. We took $250 pedicab rides. In preparation for BFCM and our upcoming AcquisitionAI launch, we brought our 25-person account management team to NYC last week. Part of the challenge of running a 100% remote team is building the culture . . .and getting on the same page. So for five days we trained, bonded, and generally hung out. Highlights: • We took over a great pizzaria. • We had great Tapas at Boqueria. • We took over SPIN Pong for a night. • We closed down Union Square Cafe. • We did the obligatory Times Square visit. • We partied at a rave in Brooklyn (ahem . . . not all of us). • We ran breakout groups about how to best handle specific customer issues. We celebrated, we bonded, and we got ready for BFCM. The best part? Our team put all this on. We've developed great leaders and a culture on our teams, and this account management group was really fun. It was the culmination of a year of meetups -- can't wait to hit it again in 2025!

Every BFCM is an opportunity, but how will you seize this one? Drew Sanocki is joining the Singularity BFCM Webinar hosted by FERMÀT, where top DTC experts will discuss strategies to crush your Black Friday/Cyber Monday campaigns. 🔥 This is a must-attend for brands looking to refine their approach and maximize their holiday sales. 📆 Sept 4th & 5th at 11am 🔗 Save Your Spot 👉 https://lnkd.in/eWVqYBba

🚀 We’re about to change the future of prospecting with AcquisitionAI. Think of it as Meta for mail—AcquisitionAI builds lookalike audiences using the most powerful dataset ever created for direct mail. We understand the challenges of scaling customer acquisition and the frustrations with Meta's variable results. That’s why we created AcquisitionAI: better data, better targeting, and better results—delivered through direct mail. Join us for the official launch with our co-CEOs Drew Sanocki and Michael Epstein on September 9.👇

Brands need a new, powerful, affordable customer acquisition channel. We built one: AcquisitionAI. It's like Meta for mail.  Launching September 9. Just in time for BFCM.

"I keep seeing my email open rates drop. But I KNOW a PostPilot campaign will get into someone's mailbox... and they'll find themselves on our site [after reading it]." - Ben Perkins, CEO, &Collar &Collar's leveraged PostPilot for truly full-funnel marketing, plus handwritten postcards for its VIP customers. ➝ Acquisition: Cold prospecting, hit male and female audiences ➝ Retargeting: Driving first purchases from email subscribers who haven't converted yet ➝ Retention: Campaigns galore, from post-BFCM retention to "Sunset Winbacks" (customers who haven't purchased in 1yr+) ➝ Handwritten cards: Using PostPilot's (not killer) robots to send handwritten thank-you postcards to VIP customers. The beauty here: no CTA, no discount, just a genuine connection. More on that from Ben: "Customers just get pounded on the head with notifications and CTAs from all directions. It’s been a one-way street for too long. We’re trying to open up a “two-way commerce” where we can do things like simply say “thank you” to our VIPs."  It all works.  Those heartfelt thank-you notes drove an impressive 15x+ ROI, and their other direct mail drove high ROIs, too—including a 4x+ ROI on cold prospecting! Their thoughtful full-funnel strategy proves that sincere messaging can be incredibly powerful.  That’s how you build loyalty and drive results.

Your direct mail playbook's been delivered 📬 , and it's a big'un. Mastering the Mailer (feat. mailers from GOOD AMERICAN + Dr. Squatch) covers everything you need to know about starting with direct mail: From layering direct mail with email/SMS to direct mail flows (like email flows, but make it mail) to driving retail sales to designing high-converting mailers. This was a collab led by our friends at Longplay (the lifecycle marketing experts), and we couldn't be happier to have added some tips... And plenty of examples of mailers from leading brands and retailers who are crushing it with mail. Link in comments. 👇

Ready for BFCM 2024? Check out how the best in eCommerce crushed it last year. 🔥 The countdown is on—it’s time to start planning and strategizing. 💌

Thank you so much for the feature, Inc. Magazine! TLDR: We're putting the AI in mail + PostPilot is Number 67 on Inc. 5000 for 2024. https://lnkd.in/e-g8wi2w