Pragmatic Institute

Pragmatic Institute

Professional Training and Coaching

Phoenix, AZ 42,617 followers

Expert-led product management and product marketing training that you can apply right away.

About us

Formerly known as Pragmatic Marketing, Pragmatic Institute is one of the world’s largest and most-respected product and data training companies on the market. By using what our successful alumni describe as the “Pragmatic Approach,” we apply a unique lens to our training methods and provide usable and battle-tested tools to ensure success throughout each stage of the business journey. In addition to offering instructor-led online and in-person training, we also provide hands-on practice, templates and access to an alumni community where you can connect with peers around the world. Here at Pragmatic, we make it our business to ensure you make an impact on your product, your company and your career from day one. Unlike other training programs, Pragmatic consistently cultivates the latest in thought leadership and insight from industry leaders and utilizes the most up-to-date business solutions to deliver accurate and market-ready principles at every turn. With nearly 30 years of experience in the industry, Pragmatic Institute has successfully trained more than 200,000 professionals at 8,000 companies across six continents. With our continued ability to hone world-wide practices and profitable methodology, we have cultivated an impressive international community of product management, product marketing, product design and data science experts. These success stories are truly changing the way people do business. Each of our principles are developed from real experiences rather than “textbook theories.” At Pragmatic it’s not “if” you’ll learn the skills to be successful, but “when.”

Website
http://www.pragmaticinstitute.com
Industry
Professional Training and Coaching
Company size
51-200 employees
Headquarters
Phoenix, AZ
Type
Privately Held
Founded
1993
Specialties
product management, product marketing, and data science

Locations

Employees at Pragmatic Institute

Updates

  • View organization page for Pragmatic Institute, graphic

    42,617 followers

    🔍 Are you finding it tough to fully harness the power of AI in your product marketing efforts? You're not alone. Many Product Marketing Managers are grappling with the challenge of maximizing AI's potential to drive real impact. That’s why our "Advanced AI Techniques for Product Marketing" workshop is here to help! This course is tailored to empower you with the skills you need to master prompt engineering and leverage generative AI for strategies that are not only data-driven but deeply nuanced. What’s in it for you? You’ll learn to synthesize complex data and craft communication that truly resonates with your audience—taking your AI game to the next level. But don't just take our word for it—hear from Kristy, who transformed her approach after attending our workshop. Ready to elevate your strategy? Join us on August 12 and revolutionize how you approach AI in product marketing! https://loom.ly/m_lLvS4

  • View organization page for Pragmatic Institute, graphic

    42,617 followers

    🌟 Ready to dive into the future of product management? The Future of Product Management Summit 2024 is happening on September 18th, and we want YOU to be a part of it! It's the event you don't want to miss—register now: https://loom.ly/_7SzOxI Join industry leaders and peers for a day of: 💬 Inspiring keynotes 👥 Networking opportunities 🚀 Exclusive content you won't find anywhere else This is your golden ticket to gain insights and boost your career 🎟️

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  • View organization page for Pragmatic Institute, graphic

    42,617 followers

    Equip your team with the tools and training needed for successful product launches, aligning everyone with the same strategies and goals. Learn more >> https://loom.ly/suS4lLY Here's what you'll gain: Launch Process: Develop a repeatable launch process, select from seven key strategies, assess organizational readiness, and set measurable goals. Team Readiness: Conduct clear assessments to ensure cross-functional teams are prepared at every stage. Roles & Responsibilities: Define essential roles and responsibilities, manage effective meetings, and communicate key information to stakeholders. Measuring Success: Establish indicators to track progress and measure success before and after the launch. Tools & Strategy: Gain tools for capturing your launch plan and effectively targeting your message. Sales Enablement: Empower your sales team with the right tools and training to exceed quotas, align with market needs, and focus on key opportunities.

  • View organization page for Pragmatic Institute, graphic

    42,617 followers

    Unlock the Secrets to Building Winning Teams with James Scouller! 🏆 As product managers and marketers, leading effective teams is crucial. James Scouller offers valuable insights to help you build high-performing teams that excel. Here are his top 7 tips: 1. Know Your Purpose: Successful teams have a clear mission and understand why they exist. 2. Blend Key Roles: Balance your team with thinkers, planners, critics, peacekeepers, and cheerleaders. 3. Commit to Goals: Focus on the most critical tasks and fully commit to achieving them. 4. Decision-Making Alignment: Agree on decision-making processes to prevent conflicts and confusion. 5. Understand Team Dynamics: Differentiate between performance groups and teams, knowing when each is needed. 6. Psychology of Good Teams: Foster trust, commitment, and a "we" mindset over "me." 7. Senior Leadership Challenges: Address high egos, fear of losing autonomy, and unclear goals in senior teams. Dive deeper into these insights with James Scouller's trilogy, "How To Build Winning Teams Again And Again." It's a must-read for anyone dedicated to team excellence. 📚 Special Offers: https://lnkd.in/gJUxEiP7 🎧 Tune into Our Product Chats Podcast for the entire conversation >> https://lnkd.in/gdnfncPk

  • View organization page for Pragmatic Institute, graphic

    42,617 followers

    Every organization has products, but managing them effectively requires more than meets the eye. Here are two critical warning signs to watch out for according to Dave West, CEO of Scrum.org 🧩: 1. Work Focus Over Outcomes: When planning, backlogs, and reporting center on tasks rather than outcomes, teams can lose sight of their goals. Leaders should prioritize progress evidence towards clear goals over just getting tasks done. 2. Complicated Decision-Making: Involving large groups in decision-making can slow down agility. Leadership should set clear conditions (budget, timelines, quality) and goals, then empower teams to execute while ensuring alignment with customer needs. Adopting a product operating model can align teams, drive value, and enhance customer focus. In this insightful article, discover the importance of agile methods in managing complexity and risk, and their impact on cross-functional teams, product ownership, and evidence-based decision-making. 📖 Read the full article here: https://loom.ly/4HAofQs

    Exploring The Agile Product Operating Model | Pragmatic Institute

    Exploring The Agile Product Operating Model | Pragmatic Institute

    pragmaticinstitute.com

  • View organization page for Pragmatic Institute, graphic

    42,617 followers

    We’re thrilled to welcome Lucid Software as the Platinum Tooling Sponsor for the Future of Product Management Summit 2024! Lucid’s Visual Collaboration Suite empowers teams to ideate, plan, design, build, and launch game-changing solutions all from a shared infinite canvas. Their support enables us to gather the brightest minds in the industry for a day full of insightful sessions, networking, and the latest trends in product management. Join us on September 18th to discover how Lucid's cutting-edge solutions can transform your workflows, boost engagement, and drive unparalleled success. This is an event you won’t want to miss! Register today and be part of this transformative experience: https://loom.ly/_7SzOxI #ProductManagement #ProductInnovation #FutureOfProductManagement #VirtualSummit #Lucid #VisualCollaboration #RevolutionizeYourWorkflow #Innovation #Leadership

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  • View organization page for Pragmatic Institute, graphic

    42,617 followers

    Ready to take your career to the next level? Our learning opportunities are designed to boost your skills and help you advance professionally. For a limited time, use promo code SUMMER2024 for $200 off any course or workshop scheduled for August! And that's not all—stack up your savings with our multi-course discount, giving you an extra $100 off each additional course. Our courses and workshops come in various formats: 💻 Live, instructor-led online sessions 🏢 In-person events 📚 On-demand learning This flexibility makes it easier to fit professional development into your busy schedule. Find the right course or workshop for you or your team today: https://loom.ly/sWNxMhI

    Product Management, Data & Design Training | Pragmatic Institute

    Product Management, Data & Design Training | Pragmatic Institute

    pragmaticinstitute.com

  • View organization page for Pragmatic Institute, graphic

    42,617 followers

    Attention Product Managers! Elevate your expertise at our Market-Driven Discovery Workshop! Are you ready to revolutionize your product strategy? Join us to: 🔍 Decode Market Dynamics: Uncover hidden opportunities and gain a competitive edge. 💬 Master Market Interviews: Turn insights into actionable solutions. 📊 Scale Your Discovery Process: Build a market-driven culture for sustained success. 📅 Workshop Dates: August 29th & 30th, 9:15 AM-12:45 PM ET 🔗 Register Now >> https://loom.ly/Jwb85t8

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