Are you checking your list of things to see at the Future of Product Management Summit? We are, and that’s why we’re thrilled to have Infinify on board as a Sponsor for the Future of Product Management Summit 2024! Infinify ✪ Product Leadership Institute by Noa Ganot is revolutionizing the way product leaders approach innovation and strategy. With their cutting-edge solutions, they empower professionals to break through barriers and achieve unparalleled success. Their involvement in our summit underscores their commitment to advancing the product management community. Don't miss the chance to connect with Infinify and other industry leaders on September 18th. Discover how they can be your catalyst for growth and innovation. Secure your spot today: https://loom.ly/_7SzOxI
Pragmatic Institute
Professional Training and Coaching
Phoenix, AZ 43,329 followers
Expert-led product management and product marketing training that you can apply right away.
About us
Formerly known as Pragmatic Marketing, Pragmatic Institute is one of the world’s largest and most-respected product and data training companies on the market. By using what our successful alumni describe as the “Pragmatic Approach,” we apply a unique lens to our training methods and provide usable and battle-tested tools to ensure success throughout each stage of the business journey. In addition to offering instructor-led online and in-person training, we also provide hands-on practice, templates and access to an alumni community where you can connect with peers around the world. Here at Pragmatic, we make it our business to ensure you make an impact on your product, your company and your career from day one. Unlike other training programs, Pragmatic consistently cultivates the latest in thought leadership and insight from industry leaders and utilizes the most up-to-date business solutions to deliver accurate and market-ready principles at every turn. With nearly 30 years of experience in the industry, Pragmatic Institute has successfully trained more than 200,000 professionals at 8,000 companies across six continents. With our continued ability to hone world-wide practices and profitable methodology, we have cultivated an impressive international community of product management, product marketing, product design and data science experts. These success stories are truly changing the way people do business. Each of our principles are developed from real experiences rather than “textbook theories.” At Pragmatic it’s not “if” you’ll learn the skills to be successful, but “when.”
- Website
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http://www.pragmaticinstitute.com
External link for Pragmatic Institute
- Industry
- Professional Training and Coaching
- Company size
- 51-200 employees
- Headquarters
- Phoenix, AZ
- Type
- Privately Held
- Founded
- 1993
- Specialties
- product management, product marketing, and data science
Locations
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Primary
Get directions
Phoenix, AZ 85050, US
Employees at Pragmatic Institute
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Steve Gaylor
Instructor, Pragmatic Management at Pragmatic Institute (Pragmatic Marketing + TDI)
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Cindy Cruzado
Executive leader in Product Management and Product Marketing, certified instructor at Pragmatic Institute, masters swim coach and Aquabike/Triathlete
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Will Scott
B2B Product Management and Marketing Executive & Educator
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Paul Young
Executive Leader in Product Management and Marketing
Updates
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Our world-class instructors are truly what set us apart, and we’re so glad to hear that Clarke Smith and Paul Young made such an impact during your Pragmatic Product Manager certification journey! Congratulations on earning your certification—we’re excited that you found so much value in the Foundations, Focus, and Build sessions. Your takeaways really hit the mark—especially the focus on using an outside-in approach and ensuring strategic alignment. Prioritizing real market problems and fostering trust within teams is key to long-term success in product management. We can’t wait to see how you implement these insights. Onwards and upwards! 💪
Thrilled to share my new Pragmatic Certified Product Manager certification and excited to put these new tools to use! 🎉 A big thanks to Clarke Smith and Paul Young for excellent classes this week, sharing their personal stories and extensive experience coaching and bringing products to market. I learned a ton through our Foundations, Focus, & Build sessions. I'd highly recommend the Product Management courses from Pragmatic Institute for anyone looking to improve their ability to create and market products from strategy to execution. Here are some of my top takeaways from this week: 👂 Check that you're using an outside-in approach. — It's all too easy to invent imaginary problems that your customers don't actually have! Don't fall into the Build Trap of creating something nobody wants. Get out of the building, talk to your customers directly, and do your market research to learn what their real Problems are. Nothing Important Happens In The Office. (NIHITO) 🎯 Focus on what you should do, not what you could do. — Ruthlessly prioritizing the opportunities to pursue is probably going to be hard... but isn't that better than the alternative of spreading your team thin and diluting customer value? Strategy is the combination of what you want to pursue and how you solve market problems. Check your Explicit-Implicit Strategy alignment by discussing the intersection of where your team wants to go and what you're resourcing today. 🤝 Effective teams establish trust, context, and a respect for proficiencies. — Market expertise and feature development are two distinct responsibilities that must come together in the right way. Create clarity and agency for your team by separating the role that defines the customer persona from the role that designs the solution. (Your developers will also thank you for not telling them "how" to build the solution) 🛠️ Some tools I can't wait to use — ‣ Market Problems Table - use this in combination with your backlog to ensure every feature is connected to a prioritized Problem that's worth solving. Get rid of those ghost requirements. 👻 ‣ Strategy Matrix - use this as a forcing function to define and prioritize strategy and investment at various org levels. Prevent the spread of resources too thinly across many goals by comparing what you're resourcing today against what's needed for your strategy. ‣ Stakeholder Metrics - identify which metrics are best for each stakeholder. For example, stakeholders who care about Satisfaction or Value metrics might not benefit from your Quality or Progress metrics.
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A huge thank you to Further for sponsoring our event and supporting our mission to empower product professionals. Further specializes in helping companies turn raw data into smart, actionable decisions. By unlocking untapped potential, they drive growth and optimize performance for leading brands like GameStop, Novartis, and Robert Half. If you’ve ever felt uncertain about your data or how to leverage it effectively, Further's approach empowers you to "Own the Unknown™" with practical strategies and a clear, focused approach. Register now: https://loom.ly/_7SzOxI #ProductManagement #FutureOfProductManagement #VirtualSummit #GoFurther #Innovation #ProductLeadership
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GIVEAWAY WINNER! 🎉 A huge thank you to everyone who joined in on our giveaway! The time has come to announce our lucky winner! 🥁 Drumroll, please... 🥁 We're excited to announce that Jean-Sebastien Tasse has won a FREE course or workshop of their choice! 🏆 Congratulations! We'll be reaching out shortly with more details on how to claim your prize. 💡 Didn't win? No worries! The excitement isn't over yet! You can still sign up for The Future of Product Management Summit and get ready for a day full of insights, innovation, and networking. PLUS, there will be more chances to win during the event! 🎁✨ Don’t miss out—register here: https://loom.ly/_7SzOxI Thank you again to everyone who participated—stay tuned for more exciting events and opportunities! #TheFutureIsPragmatic
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Most AI chatbots fall short of actually being helpful. Imagine a chatbot trained exclusively on the Pragmatic Framework tools, templates, and principles, ready to help you bring your product learnings to life. Now, stop imagining – it’s here! And it gets better! This normally alumni-only event is open to the public! Join us on September 26th at 1:00 PM ET for an AI Compass event, brought to you by the Pragmatic Alumni Community where you'll learn how to use Pragmatic’s AI Compass to turn classroom knowledge into actionable insights. Here’s what you can expect: ✨ A hands-on guide to mastering AI Compass 💬 Pro tips on crafting effective prompts for all AI chatbots 🎟 A sneak peek into exclusive community events and offerings Whether you've taken several Pragmatic courses or just starting out, this event will boost your product execution. Ready to elevate your product game? Sign up today! https://loom.ly/0_JrssM
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The countdown begins! Only one week until the Future of Product Management Summit 2024! We’re thrilled to have Wpromote as a Sponsor, championing our mission to empower product marketers. Wpromote is at the forefront of innovation, providing cutting-edge marketing solutions that drive success. This is your chance to learn from top industry leaders, discover the latest trends, and network with fellow professionals. Thanks to the support of all our sponsors, this event is set to be a game-changer! Save the date for September 18th and prepare for a day filled with inspiration and valuable insights. Register here: https://loom.ly/_7SzOxI #TheFutureIsPragmatic
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Innovation isn’t just buzzwords and big ideas—it’s about creating real value through intentional change. And sometimes that means failing. Whether you're enhancing customer experiences or cutting costs, true innovation is driven by a repeatable, proven process. Here’s how it works: 1️⃣ Identify the problem or opportunity 2️⃣ Assess impact and potential value 3️⃣ Weigh the costs and long-term benefits 4️⃣ Ensure it's real, valuable, and worth the investment Aligning on this approach internally is the secret to sustainable, meaningful innovation. Want to dive deeper? Tune in to this Friday's podcast with Jeff D. Standridge, Ed.D. and discover how to make innovation work for you!
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The Future of Product Management is NOW! On September 18th, we're bringing together some of the best and brightest product minds at the Future of Product Management Summit 2024. Get ready to be inspired by a powerhouse panel of Pragmatic Institute alumni as they share cutting-edge strategies, groundbreaking insights, and real-world experiences that are shaping the future of product management. Meet our incredible panelists: 🌟 Noa Ganot – Founder & CEO of Infinify Ltd., expert in Product Leadership & Strategy 🌟 Akshay Mathur – Principal Product Manager at TeleVox, driving Healthcare Innovation 🌟 Kelly Newman – Former Global Director of Product Management at PrimeRevenue, leading FinTech Advancements 🌟 Marlon Davis – Fractional Chief Product Officer at The Froogel PM, specialist in SaaS & Software Development Join this exclusive panel of Pragmatic alumni to hear real-world strategies for overcoming today's product challenges. Our panelists will share insights on adapting to market shifts, leveraging emerging technologies, and the innovative practices shaping the future of product management. Whether you're navigating tough decisions or seeking fresh approaches, this session will provide the actionable insights you need to stay ahead. Don’t miss out on this unmissable event—register today and take your product management career to the next level! Registration is free: https://loom.ly/uAFcSns #TheFutureIsPragmatic #ProductManagement #FutureOfProduct #PragmaticAlumni
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Turn Market Challenges into Competitive Wins! Are you ready to supercharge your product’s story and make your market stand up and take notice? Join our high-energy Positioning Workshop with industry legend Terry Sadowski (he/him) and learn how to create a story that connects and converts! Here’s what you’ll walk away with: ✅ A product story that grabs attention and keeps it ✅ A unified team that’s laser-focused on winning your market ✅ Strategies to outshine competitors and own your space ✨ Check out the vibes from our last workshop! We’re all about learning, growing, and having fun while doing it. 👀 Don’t miss out—secure your spot today and get ready to elevate your positioning game! 👉 https://loom.ly/GH20ikU
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Are you pumped yet? We’re less than a week away until the Future of Product Management Summit 2024! Lucid Software is our Platinum Sponsor and you absolutely cannot miss their exclusive breakout session. Here’s why you need to register NOW: - Experience Lucid’s groundbreaking tools in action. See how they simplify complex processes, supercharge your team collaboration, and boost productivity to new heights. - Gain invaluable insights from their top experts. Learn cutting-edge strategies, best practices, and innovative techniques that will transform your approach to product management. - Be among the first to explore Lucid’s latest features. Discover how these powerful tools can revolutionize your workflows and drive unparalleled success in your projects. This is your golden opportunity to learn from the best in the industry, uncover the latest trends, and connect with like-minded professionals. Thanks to the support of Lucid and our other amazing sponsors, this event is destined to be a game-changer! Save the date for September 18th, and get ready for a day packed with inspiration, insights, and innovation. 👉 Don’t wait – register today and secure your spot at Lucid’s must-see breakout session! https://loom.ly/_7SzOxI #ProductManagement #ProductInnovation #VirtualSummit #Lucidchart #RevolutionizeYourWorkflow #Innovation #Leadership
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