Prime Time

Calling superstar marketing students! 👋 We're thrilled to share that we are on the lookout for an enthusiastic and creative marketing student who is eager to dive into their placement year with us here at Prime Time. If you're looking to secure your 2024/2025 placement and gain hands on experience working in a fast paced start-up this is a fantastic chance to work on real projects, bring exciting ideas to the table and be part of an energetic London based team. What we're looking for: 🔍 A current marketing student seeking a placement year 🔍 Loves social media and follows the latest trends in brand marketing and content alike 🔍 Strong communication and teamwork skills 🔍 Eager to learn and contribute to our team What we offer: 🌟 Competitive placement salary 🌟 Real-world marketing experience 🌟 Mentorship and professional development 🌟 A vibrant and supportive team 🌟 Opportunities to work on exciting projects that'll have direct impact on the growth of Prime Time 🍺 And of course... free beer! If you fit the bill we'd love to hear from you! Please send your CV and a brief introduction over to our Marketing Manager at [email protected] Know someone who fits the bill? Tag them in the comments! Charlotte Fleming Connor Wells Sam Holmes Harvey Armstrong #MarketingPlacement #MarketingInternship #Hiring #MarketingStudents #JoinOurTeam #CareerOpportunity #MarketingCareers

What a week we've had at Taste of London Festival! 🤩 For 5 days straight, our entire team were all hands on deck serving beers to the masses and engaging with some of the most influential people in the food and beverage space. Thank you to all that came and supported us at our temporary head office! Not only did we hit another sales record, but we built an immersive space that was the perfect example of what we're all about. Engaging our community in the most unique way, and of-course excellent beer that's worth celebrating! We threw parties, earned thousands of loyal Prime Timers, spoke about sustainability, our brewing process and how we're an award-winning beer for the masses with the added benefit of being slightly better for you. We're all a little tired now... but as we record a 3rd consecutive biggest month ever on the brand, there's no place we’d rather be than back at HQ prepping for what's next. Stay tuned 👆 Harvey Armstrong Sam Holmes Connor Wells Fergus Vaux Charlotte Fleming Freddy Bartle-Jones Ben Brace Henry Wilson Serge Erkarslan

Need more proof that we're a great tasting beer for the masses? As the exclusive beer at Chestertons Polo in the Park this year, we served up a *RECORD* year of beer sales! 🚀 As the South West London based beer brand, it was always a dream of ours to have our Lager, Lager+ and IPA at this iconic event that sits on our doorstep. Over the course of the weekend, we were also able to partner with one of our favourite pubs in London, The White Horse. We wanted to make it the go-to destination for those leaving the event. Here we saw Prime Time flowing all day, every evening and over the course of our Prime Time closing party. An enormous thanks to all involved including the entire team at Mahiki. Name a more iconic duo serving some of the most immersive and experiential events on the planet. 💙 Harvey Armstrong Sam Holmes Connor Wells Fergus Vaux Charlotte Fleming Freddy Bartle-Jones Henry Wilson Ben Brace Serge Erkarslan

We're all very excited to join the team behind the London Hospitality Festival and their partners!

💥 What a month... It's been a big one for us at PTHQ! 💥 Not only have we relocated to our new office at 533 Kings Road, we've unlocked some enormous wins... → Next week, we will launch our IPA in a London based Premier League football club. This one we're excited about! ⚽️ → Re-branded Prime Time and our mission to redefine the way that people drink beer. Award winning in taste, with 30% fewer calories. The better-for-you territory will be the biggest shift across the beer category since the craft revolution. → Launched our first campaign ever - 'Beer, but better', forecasting circa 15m impressions across multiple touch points with £5 pint 'Prime Time' happy hours popping up across the country 🚀 → Hosted a MEGA campaign launch party at the world renowned Chotto Matte. Here, we delivered 1.2m organic impressions from those who attended 🕺 → Agreed an incredible partnership with Seven Clean Seas as part of our plastic promise sustainability initiative. For every beer sold, we will remove 4.2g of plastic from the world's oceans. We will also be a plastic free brand by April, phasing out all finished good plastic across the brand ♻️ → Our new IPA won its first award from the Drinks Business. Another to add to our portfolio. All of our beers have now won substantial taste-based awards, validating our exceptional brewing process 🥇 → We have locked in 5x incredible festivals across the country, reinforcing our credentials as the experiential beer loved by its community. Follow us on Instagram as we announce in the coming months! 🎵 → We sponsored the London Football Awards, where we witnessed our beer being consumed by some of the best football players in the world ⚽️ → Soft-launched one of our most strategic partnerships to date... more to come soon 🤐 An enormous thanks to all who have helped us hit the ground running this year. Harvey Armstrong Sam Holmes Connor Wells Charlotte Fleming Freddy Bartle-Jones Fergus Vaux Ben Brace Shea Ball Jack Palliser Edward Hinch + wider team.

Thanks, beer drinkers! 💙 We'd like to use our last post of 2023 to share some of our key wins this year and thank any of you who have been a part of our journey so far. Together, we've; ✅ Grown 4x, with growth coming from multiple new and existing channels. ✅ Closed our 2nd fundraising round to expand the team, fulfil new accounts and expand our revenue streams. ✅ Closed the year with hundreds of accounts around the UK where you can now buy our beer. We are now available in three of the largest distributors in the country. ✅ Refined our brand so that we have a territory that we can own. Beer, but better. Award winning taste, with 30% fewer calories. Our packaging relaunch will be live imminently. Not only are we easy on the lips and the waistline, but we're also easy on the eye. ✅ Refined our 3-year sustainability roadmap (big thanks to our brewery). News on this in due course! ✅ Launched a delicious new IPA, that's 30% fewer calories and already revolutionising the way that people enjoy IPA in the UK. This completes our 3-SKU core range with an award winning lager, a global first caffeine infused lager and now a hoppy IPA that we're sure will gain its fair share of attention. ✅ Unlocked the events business including Sandpolo, Sandfest, The Foodies Festival and Taste of London. ✅ We won a Great Taste Award, alongside our Global Beer Masters award, demonstrating that despite being lower calorie, we still taste incredible! ✅ Closed our 1st airline. ✅ Opened BÓHA, our upscale restaurant as the gastronomic home of Prime Time. ✅ Locked in 37% of our 2024 revenue ambition already ahead of the new year. ✅ Launched our squeaky new brand pages on Amazon! ✅ Launched our first paid media! A big thanks to our new marketing agency. We can't wait to partner to build in 2024. ✅ Moved into Prime Time's first office (that we've now outgrown!). We signed a new lease just a stones throw away from our current home. More news to come in 2024! ✅ Scaled an awesome team to help deliver the year end 2023 business and build an ambitious, yet realistic growth plan for 2024. ✅ Pivoted to a campaign oriented business to optimise our awareness efforts and be more efficient with our spending. ✅ Ironed out our expansion plan for the future. Some exciting news on the expansion of our Prime Time Group will be shared soon. Stay tuned! For now, the Prime Time team will take stock, and take a moment to relax over the Christmas break to recharge ahead of the enormous 2024 that's in the pipeline. If you're eager to get your hands on Prime Time, we're currently 25% off on Amazon! Wishing all of you a very merry, balanced Christmas with your loved ones. Cheers 🍻 The Prime Time team.

🍻 HOT OFF THE PRESS!!! 🍻 The second most popular beer category in the UK is IPA, so approximately 12 months ago we embarked on a journey to create our own. Introducing the green one, our new Prime Time IPA 💚 Boasting 30% fewer calories with 100% of the iconic light and zingy taste that we’ve all grown to love. Here’s a peak into the final stage of our one year brewing process of this delicious, crisp, golden liquid that’s better than the rest and lighter on the waistline. Shop the IPA here! https://lnkd.in/ej9JyX4k Cheers 🍻

Prime Time is levelling up! ⤴ On Thursday, we gave a keynote talk at the Blockchain Expo World Series at Kensington Olympia in London. We introduced our new on-chain loyalty program powered by ethos that will launch in February 2024. We want to offer those who love Prime Time more than just a discount. We want them to connect, be more engaged and fully immerse themselves in the Prime Time brand. Our 'Prime Mates' community who sign up will receive a token that lives in their apple wallet. It will unlock exclusive access to discounts, content, events and limited edition Prime Time merch. In the future, holders will also be able to interact with other members of the Prime Time community online. Why have we chosen to launch our loyalty scheme on-chain? ✅ We want to future-proof Prime Time. We know that the way people shop beer in the future will change. The interoperability of on-chain digital assets will enable us to continue to be an innovative beer brand and be where the customers of the future are. ✅ We want our Prime Mates community to own their rewards. Accumulating benefits on the blockchain means that if they limit their alcohol intake, they can transfer their token to someone else. They aren't just customers, they're owners. ✅ We're reaching the new generation of beer drinkers. The new generation value ownership, community and they demand more immersive experiences. Interoperability and community is the fundamental benefit of any robust Web3 project. We're so excited to partner with ethos to bring this to life! Ethos get it. They integrate Web3 in a way that is so seamless and simple to understand, and they understand its inherent value. They recognise that it's about the customer benefit, not adopting new technology for the sake of it. Launching February 2024. Stay tuned for more info 💻 ⛓ Sam Holmes Harvey Armstrong Connor Wells Vohara Gunaratna Matias Marquez, CFA #web3marketing #web3 #web3beer #loyalty #digitaltoken #tokenisedmarketing #decentralised #blockchain #blockchainbeer #lager #beer #primetime #primetimelager

Prime Time is now available on DrinkSupermarket.com Limited! DrinkSupermarket is one of the largest stockists of quality wine, spirits and beers in the UK, giving us the opportunity to reach more beer drinkers across the nation. We can't wait to collaborate with the team to reinforce our territory as the only full-flavour, full-bodied beer with 30% less calories! Save £1 per can or bottle across the entire range now 👇 Prime Time. Beer, but better. 🍻 #PrimeTime #DrinkSupermarket #BeerButBetter Jital Rao Harvey Armstrong Sam Holmes #BlackFriday2023 Harvey Armstrong Sam Holmes