You need help figuring out how to leverage your enterprise data to drive more ad revenue. We've helped companies develop data platforms and ad tech stacks and we can help you. A large healthcare publisher needed stronger data-driven capabilities, positioning itself as a media leader as dollars shifted toward programmatic buying, privacy-compliant solutions, and cookieless targeting. We recommended the company focus on developing a first-party ID, integrating a white-labeled third-party healthcare DSP, and using a Clean Room for privacy-compliant data sharing. We further outlined AI-driven targeting, processes for programmatic deals, and improved collaboration and training as a fundamental support to these initiatives. We helped them grow. How can we help you? Learn more at: https://lnkd.in/esxPQicC #ProhaskaConsulting #PublisherSolutions
About us
We built our reputation as the pioneers of programmatic. Today, we help the industry adapt to accelerating change and vital media and marketing challenges. Why do people work with us? Because media savvy and managing success are inherent to our DNA. We’re unique to the media industry. Unlike traditional consulting firms, we’re all about being personally immersed in the world of digital media, so we truly understand what succeeds and what fails. 98% of our global team have never worked at a consulting firm before joining Prohaska. They've worked in the same operational and management roles for which we advise clients. That's just one reason they hire us. Have a specific problem? We have specific solutions.
- Website
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http://ProhaskaConsulting.com
External link for Prohaska Consulting
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Programmatic Advertising, Digital Sales and Operations, Organizational Change Management, Audience Data Strategy and Productization, Identity, and In-housing Programmatic
Locations
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Primary
450 Lexington Ave
4th Floor
New York, New York 10017, US
Employees at Prohaska Consulting
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Rob Cantave, MBA
Ad Product Strategy Leader | Board Member | Creator
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Rudy Grahn
Measurement, Optimization, Decisioning, & Attribution.
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Craig Steger
Digital Media / Programmatic Operations / Business Operation Consultant / Strategist
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Matt Prohaska
CEO & Principal at Prohaska Consulting
Updates
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At this week’s Tech Learning Series, Burt Intelligence. CEO Shay Brog discussed BURT's various use cases, including discrepancy reporting, programmatic reporting, client-facing reporting, and forecasting. Thank you for sharing your insights! #TLS #ProhaskaConsulting #Programmatic #Data
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At this week’s Tech Learning Series, Chalice Custom Algorithms Co-Founder Ali Manning discussed the company's approach to custom algorithms, their potential to drive incremental sales, and the challenges and opportunities in the market. Thank you for sharing your insights! #TLS #ProhaskaConsulting #Algorithms #Sales
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You need an experienced sales team to expand your business. We've helped sales organizations to quickly scale, and we can help you. The CRO of a push notification platform, harnessing a publisher's data to boost visits, subscriptions, and revenue, sought our help, Our flexible, fractional sales team was onboard fast. The Magnify Publisher Development team refined the target publisher profile, conducted a gap analysis, and based on those findings leveraged our network of publisher contacts for effective sales outreach. We rapidly expanded the client's footprint in North America. From there we helped with European expansion, with a focus on the UK, France, and Germany. We helped them grow. How can we help you? Learn more at: https://lnkd.in/eSMsQg2z #ProhaskaConsulting #SalesTeam #EMEA
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Thank you Zip. We couldn't have said it better ourselves. Knowledge is power! :)
Business Intelligence & Yield Lead | CQO (Chief Quarterlife-crisis Officer) | Senior Leadership Team Advisor | Next Gen Board | MBA | Talks about #bloomincrisis
I highly recommend this course to anyone seeking a broad-spectrum understanding of revenue strategy for publishers. The key to getting the most out of it is to engage fully—ask questions and participate in discussions (not only does this enhance our own learning, but it also enriches the session for everyone, sparking ideas that might not have been considered before 🤓) Shout out to the teams at Prohaska Consulting and AdMonsters for partnering to make this happen, and to Scott Messer, Matt Prohaska, Ameet Shah, Helene Parker and all my peers for openly sharing knowledge. Always love seeing us come together to exchange best practices and help each other grow! 🙌
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At this week’s Tech Learning Series, Lynda Esposito of Dun & Bradstreet discussed DnB's newest audience builder, Hoover! An AI solution for personalized and efficient outreach. Thank you for sharing your insights! #TLS #ProhaskaConsulting #Marketplace #Data
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You're struggling to grow your business in EMEA. We've helped companies to do exactly that. A U.S.-based holding company sought to boost the return on their EMEA investments, despite regulatory and market challenges, requiring detailed market analysis. We conducted an in-depth analysis, assessing market sizes, growth rates, and investment opportunities; created a value matrix, identified target buying personas, performed favorability analyses, and developed business cases for five strategic initiatives. The engagement resulted in significant new client acquisitions and identified strategic partnerships and acquisitions. It reinforced their market position and ensured alignment with regional trends and regulations. We helped them grow. How can we help you? Learn more at: https://lnkd.in/eZwdvyBK #ProhaskaConsulting #EMEA #Agencies
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At this week’s Tech Learning Series, Alex Collmer and Lisa Manowitz Rowley of Vidmob discussed the shift towards creative data in the era of AI and its potential to enhance marketing results. Thank you for sharing your insights! #TLS #ProhaskaConsulting #Marketplace #Data
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We’re excited to see some old and new faces in Boston, this Monday 8/5 for the kickoff of Adtech Accelerator, our new training partnership with AdMonsters and AdExchanger Register here: https://lnkd.in/eymvRnNY #Programmatic #Boston #ProhaskaConsulting
5 days until our 1st new training/certification program with AdMonsters & Scott Messer, Helene Parker, Ameet Shah, Michael Ouellette, & I from Prohaska Consulting in Boston Monday 8/5. An afternoon session around the Publisher Forum for Buyers & Sellers, Ops, Ad Product, Analytics...registration here for our session only or with the conference - https://lnkd.in/gCUGJ9t3 - c u there!
JOIN YOUR PEERS AT PUBLISHER FORUM BOSTON!
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You’re struggling to optimize revenue using AI. We've helped companies solve that and we can help you. One of the top music video platforms needed to drive more productivity and profits. Their inefficient internal systems were holding them back. We helped them build out a custom platform for their specific needs. This unique first-party data analytics solution integrated all their data into one place, complete with AI-driven audience and campaign dashboards. We helped them grow. How can we help you? Learn more at: https://lnkd.in/dp_UkuvH