Promomash

Billions are being spent on trade promotion, but how much of it is actually producing a return for CPG brands? If you thought the 90's horror flick "I Know What You Did Last Summer" was scary, that's nothing compared to the horror of pouring as much as 30% of your top line into retailer programs and promotions - and not knowing how or if that spend is providing any return. It can keep any CPG brand founder or exec up at night. 🤔 Did that $1 OFF scan actually boost sales at Whole Foods Market or Target? 🤔 Did the $0.20 off to my distributor actually make it to the shelf, or did it get pocketed by the retailer? 🤔 Are shoppers buying only during promos, or are our promotions actually creating loyal customers? So many questions to ask. It's time to find the answers. Promomash + Crisp is your one-stop shop for those answers...and a restful night's sleep. Learn more: https://hubs.li/Q02HgMMZ0 #CPGenius #TradeGenius #DemoGenius #TradePromotionManagement #TPM #CPGIndustry #CPGBrands

What do we love more than National Ice Cream Day? Working in partnership with Crisp to help mutual clients like Chloe's Fruit grow their business in retail!🍧 #nationalicecreamday #CPGbrands #partnership #clientsuccess

Before partnering with Promomash, Lundberg Family Farms faced challenges managing deductions, organizing their data, staying on top of trade spend and clearing everything on time. Sound familiar? Now, all of their sales, deduction, and trade spend data - along with promotional plans and forecasts - are streamlined and managed in ONE place. Additionally, access to daily inventory and sales/shipment data for KeHE, Whole Foods, and Kroger via Crisp has been a game changer for the team. 🤯 The Lundberg team is now always on top of their 30-60-90 forecasts with the real-time insights they need to reallocate trade spend when and where they need it, and in the way that best impacts their business. 🎯 "The team is the best in the business, the best I've ever worked with...the training is top notch, we were up and running in a short amount of time...that I can get excited about!" Thank you, Catherine Youngblood and the team at Lundberg Farms - we're excited too that we get to work with you every day and grateful you've trusted your business to Promomash. 💜 Here's to continued success together 🙌 #CPG #TradeSpend #TradePromotionManagement #DeductionManagement #ClientSuccess #TPM #BeTheGenius

Happy #MondayMotivation from the team at Promomash! Let's kick off this week with some valuable insight from former buyer and recent guest on the 7 Hats Podcast, Wade Yenny. This is for all the founders out there striving to stay ahead of the #CPG game, even in the most competitive of market conditions. ✔️Know Your Numbers: Understanding your metrics is key. Have full visibility into how your product is performing at every retailer. Don’t wait until the category review period to assess your performance. By then, it might be too late to make impactful changes. ✔️Monitor Regularly: Keep track of your progress consistently—every 30, 60, and 90 days. Stay on top of your sales data so that if there’s an issue, you can address it proactively not retroactively. This allows you to implement extra promotions or strategies to boost your volume before it’s too late. ✔️Proactive Adjustments: Be ready to make adjustments early and often to maintain your performance. Waiting for the nine or ten-month mark, when reviews are imminent and the data is set, can leave you with no room for change. Staying proactive and data-driven is key to thriving in what we know is an extremely competitive market. Go tackle this week with a focus on staying informed and ahead of the game. And if you need any help, you know who to call! #MondayMotivation #CPGBrands #Founders #BusinessGrowth #DataDriven #Entrepreneurship #PerformanceMetrics #RetailSuccess

Ever wondered how distributor chargebacks and deductions can impact your brand's bottom line? And how you can help protect against it? Yuval Selik, founder of Promomash, dives into this issue, showing you how invalid deductions can eat up your precious margin. He also shares his view on the "trifecta" of trade management: planning and forecasting expenses, understanding your baseline and sales lift, and tracking and managing deductions. Forget those complex spreadsheets and use dynamic tools to stay updated. Check out how Promomash’s TradeGenius and DeductionGenius can help your business grow the Promomash way! Read more: https://hubs.li/Q02G3tRM0 #CPGInsights #CPG #TradePromotionManagement #TPM #DeductionManagement #BeTheGenius

We work with clients of all shapes, flavors, categories, and sizes. Helping founders and their teams build profitable CPG businesses is at core of what we do, and part of that core is getting to know our brands at the shelf. Supporting them any way we possibly can! A recent trip to a local CoOp gave our Digital Marketing Manager the chance to engage with some of our clients at the shelf! He couldn't help but take some pictures while he was at it. Head to your local grocery store and support these wonderful Promomash clients! Gimme Seaweed Bellwether Farms Nixie Beverage Company Safe Catch Lundberg Family Farms #ClientsInTheWild #TradePromotionManagement #DeductionManagement #CPG

Happy 4th of July from all of us at Promomash (and our favorite hairy beast, Harry D. Ductions)! 🎆 We hope you and yours have a fun and safe Independence Day... And remember - if Harry is causing trouble and burning too much of your cash, you know where to find us! 😉 #4thofJuly #Happy4th #Celebrate #Freedom #Deductions #DeductionManagement

"Until Promomash we were flying blind." That's how Michael Sloan, CEO and Co-Founder at Chloe's Fruit described their situation before Promomash. "We did not know in real time what our trade spend was on an account-level basis. So, it's a combination of the Crisp data that ties into Promomash that ties into the analysis that then gives our sales team real-time data on the platform and dashboard so we're able to see how we're doing." Why Promomash + Crisp? 1. Real-Time Performance: With real-time data from Crisp, the Chloe's team is able to know what their trade promotion performance and profitability is at any given moment to take action when it matters. 2. In-Depth Trade Spend: By outsourcing deduction management to Promomash, the Chloe's team is not only saving tons of time, but now has easy and quick access to detailed spend at several levels. 3. Smooth Onboarding: Once the Chloe's team provided the necessary data, Promomash took on the heavy lifting of setting them up for a successful running start with the platform. We're proud to support clients like Chloe's in reaching their growth and profitability goals. Ready to transform your trade promotion management with Promomash? Learn more: https://hubs.li/Q02F4w3S0 #Promomash #ClientLove #TradePromotionManagement #TPM #DeductionManagement #CPG

This #FieldMarketingFriday we wanted to spotlight three wonderful Promomash clients who continually inspire us with their passion and dedication to the CPG landscape including their investment with retail partners! 🥤 Aspire Brands, Inc. (Aspire Drinks) - Thank you for keeping us energized and motivated! 💦 RECOVER 180 - The ultimate recovery drink, helping us bounce back stronger every day! 🌽 LOVE CORN - Snacks that bring joy to our lives, and we’re so grateful for your partnership! Thank you to these incredible partners who have joined us on a mission to better the CPG landscape and the lives of consumers everywhere! #FieldMarketing #AspireDrinks #Recover180 #LoveCorn #ClientAppreciation

It's #ThrowbackThursday to that time we created the perfect cure for running a #CPG business 💊 Promomax may have been a work of fiction on that April Fools Day, but the true cure is not! Today, we call it #CPGenius. Less stress, no flying blind when it comes to how you're spending those trade dollars. That means more knowing, more peace of mind and more sleep! Learn more about CPGenius and its amazing side effects: https://hubs.li/Q02DB9Kq0 #TheCureforCPG #DeductionManagement #TradeSpend #TPM #Promomash