From the expansion of retail distribution networks to the growth of the continuation funds market, Partner Mark Kollar’s Letters from America unpack the biggest trends shaping the alternative investments landscape. In this special edition of The Alternative Investor, we take a look back at Mark's contributions from the past year. Read through them below and subscribe to receive future editions here ➡️ https://lnkd.in/dvhKfG9D
Prosek Partners
Public Relations and Communications Services
New York, NY 20,170 followers
Integrated marketing and communications firm that brings fresh ideas to financial and professional services clients.
About us
Prosek Partners builds – and protects – the top brands in business. We are a certified Woman-Owned Business and among the largest independent, integrated communications and marketing firms globally. Specializing in providing a full range of communications solutions to financial and professional services companies, Prosek delivers business impact through an unexpected level of passion, creativity and marketing savvy. Services include media relations, thought leadership, social and digital media, public affairs, investor relations, financial communications, transaction services, crisis communications and issues management, content creation, conference support, publishing, media training and more. Prosek's strategic branding and integrated marketing arm – Prophecy by Prosek – offers brand strategy, award-winning design, digital and advertising capabilities. Prosek has been named PRovoke’s “Global and North American Corporate/Financial Agency of the Year” and a top-five global M&A and shareholder activism agency.
- Website
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http://www.prosek.com
External link for Prosek Partners
- Industry
- Public Relations and Communications Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 1990
- Specialties
- public relations, media relations, investor relations, marketing, digital, creative, content creation, events, branded content, social media, reputation management, content marketing, influencer marketing, video, native advertising, media buying, digital marketing, branding, design, and website
Locations
Employees at Prosek Partners
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Darren Daugherty
Senior Vice President at Prosek Partners
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Thomas J. Rozycki, Jr.
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Carleton English
Senior Vice President at Prosek Partners
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Neil R Goklani
Partner at Prosek Partners | Business Head- Prophecy | Strategic Advisor | Board of Directors - Job Path NYC | AAVA Alumni Board - Vanderbilt…
Updates
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Our approach to professional development is like a corporate university. Everyone has a major, a minor and extracurriculars. Partner Karen Niovitch Davis spoke with WorkLife about how we create custom career paths for each individual based on their interests and goals, and SVP Aidan O'Connor shared his custom career journey in building out our sports finance business. Read the full piece to learn more ➡️ https://lnkd.in/eTYSAsJc
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Usage of AI in the creative process is leading to commoditization, where products and services increasingly look alike. In our latest #UnboxedThoughts blog, Senior Vice President Troy Gary outlines why a unique brand identity will be more important than ever before in maintaining a competitive edge. Read the full piece here ➡️ https://lnkd.in/etH_JH_P
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To honor the legacy of our former Partner David Wells, we created The Wells Scholarship to nurture the next generation of communications professionals who embody David’s storytelling talent, keen intellect and unwavering moral compass. This summer, we welcomed our inaugural recipient, DORI RIZZO, for an immersive 8-week internship. As she heads back to her last year of school, Dori reflects on her internship and David's lasting legacy at our firm. Read more about her experience in the latest #UnboxedThoughts blog ➡️ https://lnkd.in/eHGapd9y
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Financial services firms that leverage LinkedIn for their marketing efforts are more likely to maintain a competitive edge in the industry. After attending LinkedIn’s Redefining Possibilities seminar, our Paid Media team put pen to paper to highlight how the platform is revolutionizing B2B marketing. Read more here in our latest #UnboxedThoughts blog ➡️ https://lnkd.in/ecxY73tf
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In the second edition of our “PR Time Machine” series, we revisit the 2015 E. coli outbreak that hit Chipotle and the PR crisis that followed. Assistant Account Executive Gabriella Frisch explores how the famous Mexican fast food chain navigated the crisis, as vast negative sentiment rapidly spread on social media platforms. She also breaks down Chipotle's multifaceted response and offers insights on how we can apply those lessons to our current crisis management strategies. Read more ➡️ https://lnkd.in/ep-U7FqD
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There's no slowdown in sight for the digital landscape this month. From Google's monopoly ruling to Instagram's decision to prioritize views, we cover it all in the Digital Download. Dive into our latest edition by Sophia Torres below ⬇️
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Prophecy’s “Catalyst for Excellence” campaign for Schonfeld was designed to strategically spotlight and amplify their team’s unique talents and capabilities, as well as spark them to achieve unparalleled levels of success. To bring this vision to life, we developed a dynamic new visual system that mirrors Schonfeld’s core values of excellence and innovation. This system features a vibrant color palette, bold typography and inspiring imagery like catalysts that collectively create a compelling narrative of progress, aspiration and momentum. By seamlessly integrating these visual elements, we aim to not only enhance brand recognition but also to position Schonfeld as a positive force inspiring bold thinking and visionary solutions.
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Spend a #DayintheLife with Associate Vice President Catherine McLaughlin as she takes us through her day as a Prosekian in our Washington D.C. office. From developing messaging for a client's fireside chat, to joining the monthly D.C. all hands meeting – where the team discusses key policy developments that are impacting the financial services landscape – Catherine offers insights into the world of public relations at the firm.
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Proactive and strategic communication is crucial for private equity managers navigating challenging markets. London office Associate Vice President Oliver Middleton highlights the importance of advising managers to balance optimism with realistic expectations, cultivate and maintain relationships with key media figures and educate stakeholders to maintain trust and credibility during uncertain times. Read our latest #UnboxedThoughts blog here ➡️ https://lnkd.in/eJVvefPw
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